10 Elements of an Effective Flyer (w/ Katelynn Strawmatt of Paperboy Marketing)

Paperboy Marketing - Effective flyers principles

When done right, promotional flyers can be a valuable tool for your business. Capturing the attention of your prospect can be a challenge. However, a value-added flyer with an innovative design can help guide your ideal customer toward a meaningful buying decision. Below are the necessary components, as explained by Katelynn Strawmatt from Paperboy Marketing, […]

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How Landscaping Contractors Grow Their Leads

G&M Outdoor Services - Garrett and Marlena Outdoor Services Homeadvisor, Angi Leads

Brother-and-sister team Garrett and Marlena Williams fulfilled their dream of starting their own landscaping business, the G&M Outdoor Services company. There was only one problem—they couldn’t find any work. Despite being low on capital, they decided to take a chance and pay the $400 yearly membership fee for HomeAdvisor, a paid platform that connects contractors […]

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How to Qualify Customers Over the Phone (for Home Services Businesses) w/ Pink Callers

Qualifying Customers Over the Phone for Home Services

Phone interactions are crucial steps for contractors who offer home services. It’s an opportunity to make a positive impression, learn more about potential customers, and provide them with the information they need to make the best decision possible. Because interacting with leads can be time-consuming, it’s important to have a go-to strategy for qualifying customers […]

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How Long Does it Take to Build a Website?

Beginners guide to remarketing - How to Set up Remarketing in Google Ads and Facebook

The time it takes to build a website can be anywhere from 2 hours on a website builder like Wix or Squarespace (we don’t believe these are ideal because they can be bad for Search Engine Optimization) if it’s a super simple informational site to 2 years when it’s a complicated E-commerce site with numerous […]

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Qualify Sooner & Stop Chasing Bad Home Improvement Leads (w/ Jeff Wraley of Groundwork)

Bad Leads - Groundwork Jeff Wraley

You may not think that having too many leads could ever be a bad thing, but it can. When you waste time chasing down bad leads for your business, you’re not only losing out on that individual lead, but you’re missing out on potential clients who might actually payout. Watch this amazing interview for how […]

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8 Ways to Improve Your Ranking on Google Local Services Ads

Local Services Ads - How to improve ranking

Google local service ads are phenomenal for getting leads when you’re high on the list. Hundreds of home services companies flocked to the service in every major city because of how effective it was… And then *BOOM* – it became somewhat oversaturated, and it became harder to win that first position. You have three options: You can […]

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6 Ways Most Marketing Agencies Suck (+ 7 FAIL Examples)

On Hook Agency’s website, a scene depicts a man in a safety vest and hard hat assertively using a megaphone to address a skeleton dressed similarly. This humorous scenario highlights the failures of ineffective marketing strategies and emphasizes the importance of effective solutions.

Most Marketing Agencies suck!  Does that mean they’re bad people, or doing it on purpose? Usually not.  Besides this quick list, we share 6 Specific Examples of Marketing Agency FAILS below as well. A quick list of why most marketing agencies suck and what to do instead: Video: When to Hire Internally Instead + Why […]

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Ultimate Goal Setting Guide (+ Free Goal-Setting Template)

Illustration: A business professional in a suit, carrying a briefcase, runs forward on an ascending arrow. This dynamic image embodies goal-setting, with additional arrows in the background symbolizing progress and ambition.

We’ve curated the very best information on goal-setting that exists, and laid out a scientifically proven formula for getting the best results out of your goals. From S.M.A.R.T. goals, to the science behind sharing goals – to the best Goal setting apps, goal setting software, and goal-setting templates. This is the best guide and resource […]

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SEO for Construction Companies – A Powerful Playbook

Construction SEO Playbook

A ton of construction companies I talk to just don’t have the time to carry out a flawless SEO effort, because they’re too busy running their company. They think Construction SEO has to be hard. They spend too much time on the little tiny parts of Construction SEO and thus miss the forest for the […]

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