78 Electrician Blog Titles To Spark Your Audiences Interest

electrician blog titles

If you’re an electrician that is looking to take their business to the next level, having the right electrician blog titles is something that can be a big help in taking you there. When you’re writing keyword-based content, there are a few things to keep in mind that will help you make it more effective. […]

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2024 Marketing Trends & Innovations | 5 Important Tactics

digital marketing trends for contractors

Does marketing really change from year to year? You may think that what was big 5 years ago – must be still big today right? But first the TOP 5 Marketing Trends for 2024 According to Marketing Experts 1. Companies Will Push Further Into Short-form Video Like Tik-tok? Yeah – like Tik-tok. Like Instagram Reels. Like short […]

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How Much Should You Spend on Marketing in 2025? (Selling Services)

An illustration depicts a glass jar, overflowing with gravel and sand, leaving no room for larger rocks. The accompanying text states: "Prioritize effectively: Fill your jar with big rocks first. Don't let minor details crowd out major goals." This captures the essence of our 2024 marketing strategy at Hook Agency.

  7%. Lol – what if it was just that easy? Spending money on marketing really isn’t as much about HOW MUCH you spend, and is much more about allocating your spending in the right direction. I saw someone spend 25k on a marketing package from Houzz, that resulted in ZERO LEADS. I’ve seen people […]

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Why does Angi / Home Advisor / Service Magic Keep Changing Its Name?

Home Advisor, Angie's List, Angi Name Change, why did they change their name?

I recently saw a recent news report about Angi Leads – “Angi reported a -8% dip in Marketplace Service requests, while Marketplace Monetized Transactions were up 2%./ Marketplace revenue grew 21%”.   So is the real question: So I asked Contractors – Why does Angi Leads keep changing it’s name?: Recently I asked a group of contractors […]

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10 Elements of an Effective Flyer (w/ Katelynn Strawmatt of Paperboy Marketing)

Paperboy Marketing - Effective flyers principles

When done right, promotional flyers can be a valuable tool for your business. Capturing the attention of your prospect can be a challenge. However, a value-added flyer with an innovative design can help guide your ideal customer toward a meaningful buying decision. Below are the necessary components, as explained by Katelynn Strawmatt from Paperboy Marketing, […]

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How Landscaping Contractors Grow Their Leads

G&M Outdoor Services - Garrett and Marlena Outdoor Services Homeadvisor, Angi Leads

Brother-and-sister team Garrett and Marlena Williams fulfilled their dream of starting their own landscaping business, the G&M Outdoor Services company. There was only one problem—they couldn’t find any work. Despite being low on capital, they decided to take a chance and pay the $400 yearly membership fee for HomeAdvisor, a paid platform that connects contractors […]

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How to Qualify Customers Over the Phone (for Home Services Businesses) w/ Pink Callers

Qualifying Customers Over the Phone for Home Services

Phone interactions are crucial steps for contractors who offer home services. It’s an opportunity to make a positive impression, learn more about potential customers, and provide them with the information they need to make the best decision possible. Because interacting with leads can be time-consuming, it’s important to have a go-to strategy for qualifying customers […]

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How Long Does it Take to Build a Website?

Beginners guide to remarketing - How to Set up Remarketing in Google Ads and Facebook

The time it takes to build a website can be anywhere from 2 hours on a website builder like Wix or Squarespace (we don’t believe these are ideal because they can be bad for Search Engine Optimization) if it’s a super simple informational site to 2 years when it’s a complicated E-commerce site with numerous […]

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Qualify Sooner & Stop Chasing Bad Home Improvement Leads (w/ Jeff Wraley of Groundwork)

Bad Leads - Groundwork Jeff Wraley

You may not think that having too many leads could ever be a bad thing, but it can. When you waste time chasing down bad leads for your business, you’re not only losing out on that individual lead, but you’re missing out on potential clients who might actually payout. Watch this amazing interview for how […]

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