7%. Lol – what if it was just that easy? Spending money on marketing really isn’t as much about HOW MUCH you spend, and is much more about allocating your spending in the right direction. I saw someone spend 25k on a marketing package from Houzz, that resulted in ZERO LEADS. I’ve seen people […]
Read More… from How Much Should You Spend on Marketing in 2025? (Selling Services)
A contractor is a person or business that provides labor, and often materials, to do a job under a contract. Sadly, many contractors do not get paid enough for their hard work. Fortunately, there are things a contractor can do to ensure they make more money. Most people can agree that it is a good […]
Read More… from How Contractors Can Be Consistently Profitable
I recently saw a recent news report about Angi Leads – “Angi reported a -8% dip in Marketplace Service requests, while Marketplace Monetized Transactions were up 2%./ Marketplace revenue grew 21%”. So is the real question: So I asked Contractors – Why does Angi Leads keep changing it’s name?: Recently I asked a group of contractors […]
Read More… from Why does Angi / Home Advisor / Service Magic Keep Changing Its Name?
When done right, promotional flyers can be a valuable tool for your business. Capturing the attention of your prospect can be a challenge. However, a value-added flyer with an innovative design can help guide your ideal customer toward a meaningful buying decision. Below are the necessary components, as explained by Katelynn Strawmatt from Paperboy Marketing, […]
Read More… from 10 Elements of an Effective Flyer (w/ Katelynn Strawmatt of Paperboy Marketing)
Brother-and-sister team Garrett and Marlena Williams fulfilled their dream of starting their own landscaping business, the G&M Outdoor Services company. There was only one problem—they couldn’t find any work. Despite being low on capital, they decided to take a chance and pay the $400 yearly membership fee for HomeAdvisor, a paid platform that connects contractors […]
Read More… from How Landscaping Contractors Grow Their Leads
Phone interactions are crucial steps for contractors who offer home services. It’s an opportunity to make a positive impression, learn more about potential customers, and provide them with the information they need to make the best decision possible. Because interacting with leads can be time-consuming, it’s important to have a go-to strategy for qualifying customers […]
The time it takes to build a website can be anywhere from 2 hours on a website builder like Wix or Squarespace (we don’t believe these are ideal because they can be bad for Search Engine Optimization) if it’s a super simple informational site to 2 years when it’s a complicated E-commerce site with numerous […]
You may not think that having too many leads could ever be a bad thing, but it can. When you waste time chasing down bad leads for your business, you’re not only losing out on that individual lead, but you’re missing out on potential clients who might actually payout. Watch this amazing interview for how […]
Google local service ads are phenomenal for getting leads when you’re high on the list. Hundreds of home services companies flocked to the service in every major city because of how effective it was… And then *BOOM* – it became somewhat oversaturated, and it became harder to win that first position. You have three options: You can […]
Read More… from 8 Ways to Improve Your Ranking on Google Local Services Ads
Most Marketing Agencies suck! Does that mean they’re bad people, or doing it on purpose? Usually not. Besides this quick list, we share 6 Specific Examples of Marketing Agency FAILS below as well. A quick list of why most marketing agencies suck and what to do instead: Video: When to Hire Internally Instead + Why […]
Read More… from 6 Ways Most Marketing Agencies Suck (+ 7 FAIL Examples)
