General Contractor Marketing Plan: 7 Awesome Templates

Posted on July 22, 2021 by Hook Agency

General Contractor Marketing Plan Templates

As a general contractor, you know how to build things – but making a marketing plan from scratch is a different story. You may be asking yourself: How should you write a marketing plan? What information should your marketing plan contain? Where should you begin? Luckily, we’ve got a great selection of marketing planning templates […]

Hiring a Construction Marketing Agency: How to Not Get Scammed

Posted on July 22, 2021 (November 11, 2025) by Hook Agency

Hiring a Construction Marketing Agency – How Not to Get Scammed

If you have a need for construction marketing, you want to make sure to find the right marketing agency for your company. Construction marketers play a vital role in helping clients reach their target audience through various forms of advertising, whether they specialize in radio commercials, traditional print ads like billboards and newspaper inserts, or […]

Website Copyright Footer for Copy/Paste + WordPress Dynamic Year

Posted on July 20, 2021 (November 12, 2025) by Hook Agency

Copywriting your website is as simple as adding a little notice to the bottom of your website. According to Love2Dev, “The copyright notice most of us put at the bottom of our pages visibly proclaims all the site or page’s material and contents cannot be used without permission of the owner. It does not matter […]

Mind-blowing Construction Career Statistics & Trades Growth

Posted on July 16, 2021 (November 13, 2025) by Hook Agency

“The number of construction jobs is increasing from 7.2 million in 2018 to 7.5 million by 2026.” – U.S Bureau of Labor Statistics Electricians, Plumbers, HVAC technicians and Roofers are among the top paid labor jobs in the trades. 3. Employment in construction of buildings is projected to be about 1.7 million in 2026. This […]

HTML Wrapper Tutorial: HTML & CSS ‘Wrapper’ How to

Posted on July 1, 2021 (November 6, 2025) by Hook Agency

What is a HTML Wrapper? An HTML wrapper allows you to center content within a webpage. This simple strategy requires CSS (either in the header of the document in a tag – or ideally in a separate style sheet) to make the wrapper work. The key components we’ll talk through are the centering component, the […]

Home Improvement Leads: How to Get More Leads Now

Posted on June 20, 2021 (November 6, 2025) by Hook Agency

constructor shaking hands with hishome improvement leads

Getting home improvement leads is critical to your business, but what can you do to get more? These days, the best options include: Being more specific Using PPC ads Automating marketing tasks Optimizing your website Getting more reviews Being More Specific Being specific is always better when you’re making ads and marketing yourself to customers. […]

Construction Financial Statistics To Think About in 2025

Posted on June 19, 2021 (January 5, 2025) by Hook Agency

Contractor - Construction Industry Money Statistics 2021-2022

US public sector construction spending totalled $329 billion U.S. in 2019. US commercial construction spending totalled $92 billion in 2019. US single-family residential construction spending totalled $276 billion in 2019. … In 2019, the construction industry accounted for 4.1% of the US GDP. Consider these mind-blowing bits of Construction Spending Data from Levelset: US construction spending totaled $1.3 […]

Home Improvement Business: Is It Worth It? / Best One’s

Posted on June 17, 2021 by Hook Agency

On Hook Agency's website, you can see a professional in a pink shirt equipped with safety glasses and ear protection, skillfully operating a circular saw to cut wood in a well-lit room. A business license for the handyman service is displayed on the wall. In close proximity, a ladder and measuring tool sit on the sunlit wooden floor.

If you are thinking about starting a home improvement business, you may be wondering if it is worth your time and effort and how to ensure you create the best one. You’ll want to consider the initial steps you will need to take. You also want to take time to estimate your start-up costs and […]

Internet Marketing for Contractors: 5 Ways to Get Started

Posted on June 17, 2021 (June 6, 2026) by Hook Agency

Internet Marketing for Contractors - How to get started

Internet marketing for contractors is an increasingly important part of getting noticed by potential customers. We’ll go into more detail below, but five ways to get started include: Getting a website Signing up for referral services Collecting reviews from customers Use PPC ads Specialize your services in advertising Getting A Website Websites are essential for […]

How Contractors Achieve Wildly Successful Facebook Advertising

Posted on June 17, 2021 (November 5, 2025) by Hook Agency

SEO Services for Contractors, Home Services, Contractors

Facebook is one of the most popular social media platforms on the internet. While other platforms have grown to compete alongside this online giant, Facebook continues to lead as the top platform for social media users, including a higher number of members than LinkedIn, Instagram, Twitter, and Pinterest. It’s not uncommon for nearly every business […]