According to the Leading Indicator For Remodeling Activity (Lira), home improvement spending is projected to be a bit higher in 2021 than last year. With this in mind, people seeking to add value to their homes may set out to do some online research before deciding on a home improvement contractor.
As a contractor yourself, you realize that home improvement advertising instills consumer confidence that taps into these new leads. However, you might wonder how to craft a compelling marketing campaign that works.
Do Your Homework
The best way to get started is by doing a bit of research on your own. For example, you might investigate the top home improvement advertisement campaigns out there to learn proper ways of promoting your contracting business.
Top 5 Great Home Improvement Advertising Blueprints
When scouring the internet for pointers on great ads relating to home improvement, there are a few things you need to examine. The ideas you come across will assist in crafting your own unique and personalized marketing strategy.
Quality ads typically have the following characteristics:
- Catchy, memorable slogans
- Easy access to contact information
- Photographs of your work
- Client testimonials and feedback
- SEO optimized content and link building
1. Memorable Slogans and Catchphrases
Nike’s “Just Do it” has got to be the most memorable slogan on the face of the planet. This slogan has been a part of the company’s brand since 1988 and stands the test of time.
There’s nothing that says you can’t create a memorable ad that sticks in the mind of local homeowners, so it doesn’t hurt to look around to see what resonates in your neck of the woods.
Home improvement advertisement examples from your competitors can be a source of inspiration in this regard.
- What are they doing right?
- How are they creating engagement?
- What are their customers’ needs?
By asking these essential questions and taking an in-depth look at what is currently working in the market, you should find ways to engage homeowners looking to remodel.
2. Easy to Locate Contact Information
Nothing is more frustrating than trying to find pertinent contact information for a business and having to dig through marketing copy to find it. The very best home improvement advertisement examples prominently display this kind of information.
Contractor consultation companies like Hook Agency understand what is needed and can help you meet your business goals in this arena.
3. A Picture Says a Thousand Words
Gone is the era of lugging a portfolio of photographs around from house to house to sell your services. Nowadays, anyone who wants to remodel their property expects to see online examples of your previous work.
If you compile a list of ads with the most traction, e.g., generated sales, you’ll find that they include pictures. Providing photos and illustrations of past projects allows homeowners to see the style and quality of work you do.
Noteworthy home improvement advertising examples include images to increase marketplace impact.
4. Customer Referrals and Testimonials
You cannot buy word-of-mouth advertising, but you can cultivate an internet reputation that is just as good. Websites like YELP, Angie’s List, and even Amazon Reviews prove that customers enjoy looking into goods and services before plunking down their hard-earned cash.
Quality marketing consulting services understand the needs of their clientele and know that this form of referral advertisement is golden. We advise clients to incorporate online reviews to craft quality ad copy that will generate results.
If you don’t have any reviews to incorporate into your advertisements to start out with, there is no harm in reaching out and asking for them. Here are 9 different ways to ask your customers for reviews and testimonials!
5. SEO Content and Link Building
Online marketing has changed dramatically since the advent of social media. However, the mainstay of internet advertising remains Search Engine Optimization (SEO), a strategy that utilizes web browser algorithms to provide traffic for websites.
When used in conjunction with link building, the practice of connecting a hyperlink to another page on the internet, you can all but guarantee a certain number of page hits per day.
Build Your Brand
Investigating home improvement advertisement examples should be considered the first step towards building your brand and voice. With samples in hand, a consulting firm like Hook Agency can assist you in crafting the kind of promotions that generate leads for years to come.
If you are a specialty contractor and need a comprehensive marketing strategy for your business, contact us for a cost assessment today!