Amidst the devastating aftermath of Hurricane Ian, roofers must step in and play their part. How? Helping homeowners make the most out of what may seem like an all-bad situation. Matt Spanton of Cat 5 Contracting discussed some main concerns with us, those being how roofers can help navigate the red tape in FL, the […]
Read More… from Hurricane Ian: How Roofers Can Help in FL (Navigating New Laws)
Managing organizational change is vital, as many contractors are new to leadership. However, most people resist change, specifically when they don’t understand its purpose. So, it’s only helpful that we talk about it. Read on as we dive into the problems business owners may face when managing organizational change and creating accountability within their team […]
Read More… from Organizational Change and Creating Accountability
Recently started your roofing business and wondering which model to begin with? You are not alone! Knowing which model to settle on, between Storm vs. Retail Roofing, as a new business owner is the first step in the right direction to success. It helps you hone the required skills set for your business, identify your […]
What makes direct mail suck right now to many roofers? Well, many roofers have tried it once, and it didn’t work for them, so they’ve concluded that it’s ineffective. Well, like any marketing campaign, the common spray and pray approach won’t work for direct mail marketing, you need a solid plan, and you need to […]
Running an electrical contracting business is tough, especially when you add the challenge of marketing and generating new leads. Earning leads is a constant challenge, and many businesses end up paying far too much for low-quality leads. The good news is that there are plenty of helpful marketing strategies for electrical contracting companies to find […]
Read More… from The 5 Most Effective Marketing Strategies for Electrical Contracting
With the ever-increasing number of commercial roofing businesses, it’s more important than ever to make sure that you stand out amongst your competitors. The best way to do that is to ensure that your website is up-to-par and represents your business in the best way possible. Unfortunately, most commercial roofing websites are trash, and they […]
Read More… from Commercial Roofing Website Inspiration | 7 Amazing Examples
Ever heard Jeff Bezos’s quote? “One thing I love about customers is that they are divinely discontent. Their expectations are never static – they go up. It’s human nature.” Sounds kinda like what we hear when customers complain about not getting rocket-speed SEO However, that type of feedback always results in one thing – we […]
If you’re looking to market your construction company and do it yourself -take heed! We’ve done it for 10+ other construction and home services companies and I (along with 7 other experts) give you every last secret I can extract from my head! You don’t have to be a genius to get endless construction leads […]
Read More… from 21 Construction Marketing Tips From Experts [In-depth Guide]
Ever thought of sales support as key in roofing sales? Not really, right? But it would surprise you that decluttering your salespeople’s schedules with a support system makes them more focused on their primary tasks. And as you know, by making them more productive, you’re ultimately going to increase sales – a win-win situation for […]
Read More… from Three Types of Sales Support Roofing Companies Can Implement
Large companies aren’t immune to giant call problems and don’t know how to avoid missing leads. Shocking, we know. Here at Hook, we listen and go through a majority of the calls and form-fills that we get for our clients to sort out the unqualified leads from the real ones. And you wanna know what […]
Read More… from 5 Ways To Ensure Leads Aren’t Slipping Through Cracks
