What makes direct mail suck right now to many roofers? Well, many roofers have tried it once, and it didn’t work for them, so they’ve concluded that it’s ineffective. Well, like any marketing campaign, the common spray and pray approach won’t work for direct mail marketing, you need a solid plan, and you need to […]
Running an electrical contracting business is tough, especially when you add the challenge of marketing and generating new leads. Earning leads is a constant challenge, and many businesses end up paying far too much for low-quality leads. The good news is that there are plenty of helpful marketing strategies for electrical contracting companies to find […]
Read More… from The 5 Most Effective Marketing Strategies for Electrical Contracting
With the ever-increasing number of commercial roofing businesses, it’s more important than ever to make sure that you stand out amongst your competitors. The best way to do that is to ensure that your website is up-to-par and represents your business in the best way possible. Unfortunately, most commercial roofing websites are trash, and they […]
Read More… from Commercial Roofing Website Inspiration | 7 Amazing Examples
Ever heard Jeff Bezos’s quote? “One thing I love about customers is that they are divinely discontent. Their expectations are never static – they go up. It’s human nature.” Sounds kinda like what we hear when customers complain about not getting rocket-speed SEO However, that type of feedback always results in one thing – we […]
If you’re looking to market your construction company and do it yourself -take heed! We’ve done it for 10+ other construction and home services companies and I (along with 7 other experts) give you every last secret I can extract from my head! You don’t have to be a genius to get endless construction leads […]
Read More… from 21 Construction Marketing Tips From Experts [In-depth Guide]
Ever thought of sales support as key in roofing sales? Not really, right? But it would surprise you that decluttering your salespeople’s schedules with a support system makes them more focused on their primary tasks. And as you know, by making them more productive, you’re ultimately going to increase sales – a win-win situation for […]
Read More… from Three Types of Sales Support Roofing Companies Can Implement
Large companies aren’t immune to giant call problems and don’t know how to avoid missing leads. Shocking, we know. Here at Hook, we listen and go through a majority of the calls and form-fills that we get for our clients to sort out the unqualified leads from the real ones. And you wanna know what […]
Read More… from 5 Ways To Ensure Leads Aren’t Slipping Through Cracks
Even though sometimes it can feel like a nightmare, growing and running your business can really be a dream come true. However, making roofing CEO mindset mistakes is the foundation for a struggling business. So what’s the way around this? And how can you constantly focus on the right things? You’ve might’ve heard the saying […]
Read More… from Roofing CEO Mindset Mistakes + How To Keep Focused
The ease measurement tools and software bring you can’t be overstated. They save time and effort, making the process a whole lot easier. They also offer the needed accuracy because an accurate roofing measurement is the bedrock of any successful project. On the one hand, we’ve come to know software as a game-changer in the […]
Read More… from Roof Measurement Software vs Hand Measuring (Pro’s + Con’s)
Let’s face it, objections are naturally a part of the sales process; they’re hard to avoid. To be prepared, you can come up with some lines to have in response for each objection you receive from a homeowner. However, if you don’t understand as a salesperson what an objection is, where they come from, and […]
Read More… from Top Objections in Roofing Sales and How to Handle Them
