Podcasts are becoming more popular by the day, but there are still a lot of misconceptions about them. You might have thought you needed a specific skill set or fancy equipment to start a podcast or even considered if it would be worth your time But you can never have too much attention as a […]
Read More… from Roofing Podcasting: Networking and Getting Links
When it comes to search engine optimization (SEO), choosing the wrong company name is one mistake you don’t want to make. Or else you could lose potential customers who trust google’s first page results. You sure don’t want to undermine your efforts by letting your competitors rank first! Your company’s name is not just a […]
Many new roofing contractors feel they need storms to have a solid business or steady cash flow. But is that really true? What if you delayed immediate profits and invested in your business for the long haul? What would happen if you channel your efforts to a few different services, push your money into them, […]
Read More… from How to Not Be Reliant on Storms as a New Roofing Contractor
The roofing industry is full of promises and promise-makers. Everyone is assured of the same grand vision — six figures, no experience needed, flexible schedules, being your own boss, etc. However, while most companies don’t provide the needed training to achieve these nice things, others wing it, train their salespeople with no proven system and […]
The renowned leadership expert John C. Maxwell rightly said, “Everything rises and falls on leadership.” As a business owner, what do you do when you don’t necessarily have the vibrant, outgoing personality needed to lead and coach your sales team? Ryan Groth of Sales Transformation Group explains how to transform your sales leaders and team […]
Read More… from Roofing Sales Leaders: How to Find and Build Them
Amidst the devastating aftermath of Hurricane Ian, roofers must step in and play their part. How? Helping homeowners make the most out of what may seem like an all-bad situation. Matt Spanton of Cat 5 Contracting discussed some main concerns with us, those being how roofers can help navigate the red tape in FL, the […]
Read More… from Hurricane Ian: How Roofers Can Help in FL (Navigating New Laws)
Managing organizational change is vital, as many contractors are new to leadership. However, most people resist change, specifically when they don’t understand its purpose. So, it’s only helpful that we talk about it. Read on as we dive into the problems business owners may face when managing organizational change and creating accountability within their team […]
Read More… from Organizational Change and Creating Accountability
Recently started your roofing business and wondering which model to begin with? You are not alone! Knowing which model to settle on, between Storm vs. Retail Roofing, as a new business owner is the first step in the right direction to success. It helps you hone the required skills set for your business, identify your […]
What makes direct mail suck right now to many roofers? Well, many roofers have tried it once, and it didn’t work for them, so they’ve concluded that it’s ineffective. Well, like any marketing campaign, the common spray and pray approach won’t work for direct mail marketing, you need a solid plan, and you need to […]
Running an electrical contracting business is tough, especially when you add the challenge of marketing and generating new leads. Earning leads is a constant challenge, and many businesses end up paying far too much for low-quality leads. The good news is that there are plenty of helpful marketing strategies for electrical contracting companies to find […]
Read More… from The 5 Most Effective Marketing Strategies for Electrical Contracting
