Author: Tim Brown

Website: https://hookagency.com
About Tim Brown: <a href="https://hookagency.com/tim/">Tim Brown</a> is the founder of <a href="https://hookagency.com">Hook Agency</a> (a 55+ person marketing agency driving leads for home service contractors) and author of <a href="https://hookagency.com/hometownhero/">‘How to Become a Hometown Hero'</a> a best-seller, a speaker at AHR, keynote at Roofcon, and is a respected thought-leader in Home Services Marketing.

Posts by Tim Brown

Contractor Marketing Terms Explained (So You Don’t Get Burned Again)

Posted on August 13, 2025 (January 8, 2026)

Contractor marketing terms can feel like another language. One minute someone’s talking about “conversion funnels” and “CPC” and you’re nodding along. The next minute you realize you have no idea what they actually mean… and suddenly your money’s gone. Digital marketing is big business. Companies spend $694 billion every year to get attention online and […]

Pause Marketing Services Slow Season Without Losing Momentum

Posted on August 12, 2025 (January 8, 2026)

Planning to pause marketing services slow season? Sounds good on paper. Business slows. So you slow your spend. Easy save, right? But hold up. What if that quiet means nobody’s hearing from you? What if your competition doesn’t hit pause? Cutting back isn’t just about saving cash. It’s about what you lose when you stop. […]

Sales Psychology for Contractors With Rilla AI

Posted on August 11, 2025 (January 8, 2026)

Sales psychology for contractors is the hidden edge most sales teams miss. It’s not just what you say, it’s how you listen, how you build trust, and how you steer the conversation without sounding like a salesperson. Rilla AI digs into real calls and breaks down how top reps win more jobs by being smart, […]

Local SEO for Contractors To Dominate Your Zip Code

Posted on August 8, 2025 (January 8, 2026)

Local SEO for contractors is your shot at showing up when it actually matters. Think about this: 46% of monthly Google searches have local intent. 📍 That means nearly half of the people searching are actively looking for a service near them. Roof repair. AC not working. Leaky faucet. They want help now, and if […]

Google Ads Cost for Contractors: What You’ll Really Pay in 2026

Posted on August 7, 2025 (March 26, 2026)

You’ve probably asked it yourself: How much do Google Ads cost for contractors? One click. That’s all it takes to drain $40 to $60 from your budget, and that’s on the low end in competitive markets. In some areas, clicks can soar past $100. And the worst part? That pricey click might just be from […]

Follow-Up Templates for Contractors That Actually Get Responses

Posted on August 6, 2025 (January 8, 2026)

Follow-up templates for contractors might sound boring but if leads are ghosting you, they could be your golden ticket. Because here’s the deal: 78% of buyers go with the first company that actually responds. Not the cheapest. Not the biggest. The fastest. You did the hard part. You got the lead. Then nothing. No text […]

Contractor Client Gift Ideas That Spark Referrals and Loyalty

Posted on August 5, 2025 (January 8, 2026)

Contractor client gift ideas might not be the first thing you think about after wrapping up a job, but they should be. Because here’s the thing. People remember how you made them feel after the work is done. And a small, unexpected gift? That’s how you stick in their mind and their group chats. In […]

15 ChatGPT Prompts for Contractor Marketing That Drive Real Leads

Posted on August 4, 2025 (January 8, 2026)

ChatGPT prompts for contractor marketing can seriously change the game. You’ve got the tools. You’ve got the skills. But when it comes to marketing? That’s where most contractors hit a wall. Here’s the deal: Each month, there are 1.7 million online searches for independent contractors in the U.S. alone. If your business isn’t showing up, […]

Find the Best SEO Agency in 2025: A Definitive Guide

Posted on August 2, 2025 (January 8, 2026)

In the ever-evolving landscape of digital marketing, search engine optimization (SEO) remains a crucial component for businesses to thrive. With numerous SEO agencies in the market, selecting the best one to help your business grow can be overwhelming. This definitive guide aims to simplify your quest for the perfect SEO agency in 2026 and provide […]

Top Home Services Website Components That Drive Leads

Posted on July 31, 2025 (January 8, 2026)

Your website might look good. But if it’s not bringing in leads, calls, or appointments, it’s not doing its job. And in the home services world, where trust and timing are everything, a “nice” website isn’t enough. Whether you’re in roofing, HVAC, plumbing, or something in between, your site needs to rank, build trust fast, […]