Minneapolis SEO Services

The basic habits of SEO can bring you a long way, without deep knowledge – but 8+ years doing this has taught me that real expertise takes time. That’s why with a team of 12 all dedicated to increasing website traffic and conversion, multiplied by an avg. 40 hours a week – 480 hours a week total learning what works and what doesn’t, rubbing shoulders, sharing knowledge with each other – allows us to go deeper than the average in-house SEO. For most growth-oriented businesses we believe hiring a Minneapolis SEO Services company is smarter than hiring in-house. You benefit from 1000’s of hours of testing and refining processes.

That first month we create a content calendar you can take on your own and use if you wanted. We create SEO audits and will occasionally share them with you. Different than many agencies - who outline the work, and tell you to do it. We do that work that’s outlined in technical audits. We set out a specific word count per month and have writers in our office that write that. We do outreach and get links back to your site monthly. A dashboard that shows our progress, year over year traffic.

Absolutely not. But we talk about clear ROI in 6-9-12 months, and it starts to compound after that. We suggest people don’t work with a Minneapolis SEO company if they don’t plan on thinking long-term about SEO. We’re probably not the best choice if you aren’t willing to work with us for a year or longer.

Almost everything we do will continue to benefit for a long time. Writing guest articles for other websites that link back to you, the content we write on your site, and in some cases, the P.R. mentions we’ve earned back to your site will continue to benefit you and potentially even increase lightly in effectiveness over the next 6-12 months after you stopped working with us / even if you stopped working with us. That being said NEW EFFORT regularly, is what will ensure that that graph doesn’t level off and even start dropping in the long-term.

We currently have SEO plans starting at $3,497 and it’s a month to month contract. That being said – we use the first year of any engagement and are looking to prove out the concept for your company and hope to increase the investment if we can 5x or 10x what you spend with us in return on investment.

In 2020 company's spent more than $79.27 billion on SEO and that's more than triple what it was in 2010! (22.1B) So no – SEO is not dying, its tripling every 10 years.
 
Traffic from search engines like Google drives more than 50 percent of all website traffic. (That’s more than paid and social combined!)
 
What about that giant chunk of ads at the top of Google?
 
70 to 80% of people searching focus on organic search results, completely skipping that giant block of ads at the top.

SEO is one of the most important business development drivers in 2020. Of course, there are many exceptions – many businesses have ignored SEO, and driven growth only through referrals. But if your customers Google (and they almost certainly do) – you should be doing SEO.
 
How much business can SEO drive?
 
Depending on your industry - many companies get 40% of their business from Google search! So for instance for a 1 million dollar company an average company - $400,000 of it might come from Google organic traffic.
 
But does it turn into business?
 
SEO, on average has a 14.6 percent close rate. Uh oh! Is that bad?
 
Nope – compared to traditional marketing, that's amazing. Shockingly, it’s 8x the close rate of traditional marketing, which sits at 1.7%.
 

It gets harder as competition grows – but it the opportunity keeps growing too.
 
The best time to to plant a tree is 20 years ago, the second best time is now.
 
SEO is a long-term system – and it may take 6-9 months to really show significant growth, but that does not mean you should avoid it. It means you should learn about it, enough to hold your SEO company accountable.
 
People say SEO is dead – because SEO is harder, and you can not 'hack' your way to the top in many ways you used to be able to. You could use machine written content, and spam links from low quality sites. That game is over.
 
The new game – is higher touch, more difficult and frankly, a lot of work. That's why you need a partner working vigorously on your behalf.

Hook Agency prides themselves on helping clients get higher on Google maps, and working with a lot of premium service companies.
 
If you are looking for a killer local SEO company – we believe we're one of the best in the nation. With a solid process, clear communication, and aggressive, competitive culture.
 
There are plenty of other amazing options - hare are some:
 
Local SEO Guide – Local SEO consultants, that I agree with on a lot of fundamental principles. Smart people.
 
Straight North – Heavily focused on home services as well, out of Chicago.
 
Ignite Visibility – Their CEO, John Lincoln is on the front line of SEO thought leadership, and they offer many other marketing services to complement SEO.
 
From Canada: Whitespark– From local citations to deeper local SEO services, a great option, who we have collaborated on some things like listings.
 
(We are a local Minneapolis SEO company – but we work with companies around the country)
 
Just watch out for companies who claim they give 'guaranteed rankings', or offer unrealistic timelines for return on investment. Usually these kind of over the top claims are just that – unrealistic.