What does S-E-O mean?

S–E–O means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. This process used to be simple and you could just write your keyword over and over again, but has become more complex over the years. Read more on the History our craft.

How does this process work?

This process works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. For more check out Moz's Beginner Guide or our (written for your quick consumption) Basics Guide (3 Things You Should Do If Nothing Else.)

Why is getting more traffic important?

Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them. They trust in the algorithm of Google to serve the best results towards the top of the ‘organic’ results, or the other results besides the ads – your job (or a professional experts’ job) is to make sure your website is seen as the best result. The top 3 results for any one term get the lion’s share of the clicks, and the first page is generally the cutoff point for any meaningful traffic for most terms besides high volume ones.

How will your process help my business?

We help businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why we pair organic efforts with 'Conversion Rate Optimization' so that any site we're doing this work on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. Minneapolis SEO Services that CONVERT You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions so that you can get the most out of Minneapolis SEO services.

How long does it take to get results?

It will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from organic traffic-building work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your provider and seek a clear explanation. A Minneapolis SEO Agency that works as hard as you do. This discipline is not hard. It does however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly like a finely tuned machine. If you have an agency or team doing this + something else When I say 1 to 3 months for some initial returns or 6-8 months for significant ROI – I mean that much time concerted effort, not effort watered down with a redesign or an Organic+ PPC agency trying to do both. Not that they can’t do that, but the time/effort/money spent would have to be double. So my suggestion is to have a team totally dedicated to your site's visibility efforts, and if you want PPC done make sure that budget is entirely separate from your organic search work.

How do I make sure results are guaranteed and long-term?

Slow is smooth. Smooth is fast. So when you or your agency creates content – make it significant and targeted, not worrying about the speed that it comes out because 100 posts on your blog won’t create significant traffic, but that one that was super-targeted and useful will. When you or your agency creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it.

What's the difference between this and paid Google ads?

85% of people searching on Google are clicking on the organic search results, according to SEWatch. If savvy customers are skipping the paid ads – you may want to as well. It really depends on the industry. Paid ads have a little thing next to it that says ad, and are shown above and below the 'organic' search results. Many businesses opt to do paid ads AS WELL AS focusing on organic search.

What are 3 things you can do for your site's SEO now?

1. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any work for their organic presence. For WordPress websites you can use the Yoast plugin for this. 2. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products. 3. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up.

Why work with experts to get more traffic?

We know that people need some clear communication in the process of creating an effective website. Working with experts means that you'll be able to have that line of communication wide open. This not a set it and forget the process, but it's also not something that someone can do without getting all the facts about your business – so be wary of anyone who says they can increase your sites visibility sight unseen. SEO Experts should be able to clearly show you how your visibility is increasing as well – we believe your better served when you can chat with your consultant regularly, that's why we are so adamant about systematic and regular monthly meetings.

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We are selective about the clients we work with, so that we can focus on clients where we can seriously help them get huge R.O.I. If appropriate we share a proposal – if agreed, we schedule the kickoff!

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"Our SEO position & inbound leads were almost nonexistent. Within 3 months our website authority had drastically increased – we were consistently receiving organic leads."

Greg Toler

Marketing Manager

"Their website work, and subsequent SEO, blog writing, and social media expertise have done wonders for our lead pipeline. We would recommend them to anyone."

Ryan Hanson

Partner / Co-owner

"We appreciate Hook Agency’s expertise, flexibility & how easy they are to work with. I trust that they know what they’re doing – and they’ve proven it."

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Hook Agency

5.0

Dan Corrigan

18:43 19 Jun 19

I am a small business owner who was referred to Hook Agency to develop my website, promoting and advertising my business. The first time I spoke with Tim I knew his company would be a good fit for my business. The entire Hook Agency team was very responsive, acommodating, patient, and easy to work with. They made the whole process productive and stress-free. I recommend their services to anyone starting a business or for those who simply would like the best agency supporting their business.read more

Jen Wright

19:48 06 Jun 19

Truly honest and caring people - I reached out to Hook Agency to schedule a consult with them, and I received a call from Tracy Kelly the same day. He was personable, kind, and took the time to explain what I was looking for wasn't a fit for their agency, but went completely above and beyond to talk to 2 other businesses to see if they would be interested in working on the project I have in mind, and then sent me a follow up email with their contact information. I am so impressed with the Tracy and his honesty and integrity. If you're worried that someone is going to sell you on services you don't need - you can expect a breathe of fresh air with Tracy and Hook Agency.read more

David Keinert

13:17 04 Jun 19

I was looking for agencies because we wanted to create a new website and blog. Hook was one of our top choices, but admittedly, I was nervous based on the fact they had not done work in my industry before. Fast forward to a year later, and I couldn't be happier. The team at Hook is responsive, resourceful, creative, and fun to work with. We have great content on our blog, and website continues to grow each month. I'm "Hook"ed!read more

Ryan Hanson

03:10 24 May 19

We have nothing but great things to say about the Hook Agency. Their website work, and subsequent SEO, blog writing, and social media expertise have done wonders for our lead pipeline. We would recommend them to anyone looking for a competent and professional digital marketing team. We already have them contracted to do another project!read more

Jesse Hoekstra

20:17 15 May 19

Great company to do some SEO work with and also a great help on the website building. They have quick response to questions, updates, and last minute changes.

Greg Toler

17:07 15 May 19

Tim and the entire Hook Agency team has been the exact partner my company needed for all things web design, SEO, and even digital marketing strategy. Was hesitant at first with the complexity of my industry, but they have far exceeded expectations with research and content development. Our SEO position and inbound leads were almost nonexistent. Within three months our website authority and position had drastically increased, and we were consistently receiving organic leads. Now we have closed our first inbound lead as an organization and are transitioning to let Hook manage our PPC. As a small business, Tim has been helped us get the best bang for our buck while getting to know our company and process to help achieve our goals. We have used several large and small SEO companies in the past, but Hook Agency's management has provided the first measurable difference and growth. Would highly recommend!read more

Josie Franske

16:11 22 Apr 19

We considered several web-design firms before selecting Hook Agency to redesign a large portion of our company site, and we're incredibly happy with the results. Not only was the team able to create exactly what we wanted, they've come up with some great compromises between keeping our brand voice and SEO writing, providing solutions that I'm confident no other firm would be able to dream up. It's been a very collaborative process and we're seeing great outcomes. They've also provided technical support on some small web issues, which takes major headaches off our plates as a small business without a full-time IT department. We absolutely recommend them!read more

Karine Woodman

02:50 21 Apr 19

We absolutely love our website. Hook Agency was very professional and provided us with a website that exceeded our expectations. We've also continued with their SEO services.

Jamie Rykyto

23:18 21 Jan 19

Very impressed! Long story short, our company website that was hosted elsewhere somehow lost data and went down. When the hosting company failed to do anything about it Hook Agency didn’t hesitate to help. They went above and beyond to get us back up and running. They made us feel confident and comfortable with what they were doing and explained everything each step of the way. I would definitely recommend them!read more

Maygen Lacey

16:16 09 Jan 19

Super impressed with Tim. I had no idea how to find a web developer in my budget. Even though he was well out of my price range, he still very kindly took the time to suggest a few options and and walked me through how pro web developers operate. Class act! Thank you!!

Gibbous Wolf

19:53 31 Oct 18

Hook Agency came up with highly creative SEO solutions to my growing website. Their process was very insightful and they explained everything in an intelligent way without making me feel talked down to. I would recommend Hook Agency for anyone's SEO needs in Minneapolis.

Casey Palmer

18:49 16 Oct 18

Such a good website creator! So creative, responsive and helpful. Great team!!!

Robbin Julien

00:29 18 Sep 18

HOOK made the complex topic of SEO far less intimidating. They were patient and understanding with our learning curve. They worked "with" us, educating us as to where the opportunities were. They identified what "they" could do for us and even more valuable, what "we" could and should be doing for ourselves. HOOK and their style of full transparency, had us feeling comfortable immediately and ultimately feeling like we had a trusted partner working for our best interests. We look forward to our future collaboration and success!read more

Andrew Alshouse

17:24 10 Aug 18

Hook Agency has been a great resource for our small business. From creating our initial site to making updates as we grow, Hook has always been easy to work with. And they are quick with bug fixes which I really appreciate!

Reed Leidle

17:07 27 Jul 18

Amazing! Seriously, first class customer service and good people!!! Talk about going above & beyond... couldn't ask for a better experience.

Mark Graham

18:45 16 Jul 18

Finding a website design company that is highly creative, technically competent , fundamentally sound, well organized, willing to listen and committed to service is unique indeed. We found exactly that at Hook Agency.

Eric Pfeffer

21:10 05 Jul 18

Without even paying a dime, Tim looked at my google analytics account and my google console account and gave invaluable free advice. Although his services were not a good fit for my needs at this point, I would highly recommend his services for SEO and high raking on google searches. Hook Agency is the way to go!read more

Craig Pladson

13:40 25 Jun 18

Tim and his team were collaborative, responsive, fast and delivered quality work on a tight timeline. The Wordpress pages they built are easy to update, mobile friendly and we plan on using the template they built for landing pages down the road. Tim also provided insightful guidance on SEO and lead generation best practices along the way.read more

Anna Overly

17:28 17 May 18

When I began searching for an SEO agency last year, I received a lot of generic proposals from SEO agencies who wanted our money but didn't show any dedication to learning our niche industry. Tim, on the other hand, came to the table armed with a list of keywords to go after, goals to reach, a knowledge of what our competitors were doing, and an eagerness to understand our industry. Since then, Tim has shown a deep commitment to our success and has gone above and beyond to make sure we reach the goals we set. In the last year, our company has experienced a 30.8% increase in conversions from organic search (3mos/3mos) and a 135.06% increase in page views from organic search (3mos/3mos). The conversation has shifted from "let's get more leads" to "we need to hire more employees to handle all this new business." Tim has been incredible to work with, and I'd recommend him highly to anyone looking to hire an SEO specialist.read more

Sarah Lietz

15:19 21 Feb 18

Tim has always been super responsive, creative in design, and helping us long after he should! Highly recommend!

Patrick Lorence

15:52 20 Sep 17

“My company launched our completely revamped website and couldn't be happier with the way the site turned out, and our experience with Tim B Design. They took our old website with outdated graphics, poor sales results and transformed it into a modern, incredibly attractive and sales thriving site. In 6 short months we have seen a 300% increase in sales by online traffic, a greater return than we had ever imagined. Our product keywords are up over 350% and our website can easily be found on top of any major search engine. When we met with them to discuss the project, we were immediately impressed with how easy they were to communicate with—just real, down to earth, believable people that don't talk over your head with tech jargon. They listened and spent ample time understanding our products and message to make sure the site layout was exactly what we wanted.These days, I feel that people get to know your business through your website before they even walk through your door so it better be a good first impression. Our site brings in new clients every single day. The best part is that my website is so easy to use, I am able to edit content whenever I need to. It’s become such a great tool for my business. I am so in love with my branding, I receive compliments everyday. The Tim B Design team is amazing. They are creative, quick and so much fun to work with, I highly recommend them to any business.”Brad LorenceOwner, Banksystems Marketing Incread more

Niles Deneen

19:44 03 Aug 17

Awesome - we are seeing great improvement in our traffic and engagement. It's a pleasure working with Tim he is such a gifted guru of seo and digital marketing.

Josh Carlson

14:44 11 Jul 17

Tim B Design is exceptional to work with! He and his team have a great attitude, they've shown excitement in helping my business, and they are go getters! When I first contacted Tim on his website he responded to me almost immediately which was great. After our first face to face meeting I knew I wanted to work with him. I agreed to have them design my logo and build my website. In the process of doing that Tim thoroughly educated me on the importance of SEO which I knew very little about. There was absolutely no pressure to purchase anything while he was educating me but I decided to enter in an agreement for that too. Shortly after starting SEO they had availability to take over my social media accounts and I jumped at that opportunity. I put my full trust in them and they are doing great with all of it. Because of their work I've already seen growth in the number of sales leads generated by my website which is terrific! If you need help with any of these areas you need to contact Tim B design. Thank you Tim and Bea!read more

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