“I need to think about it.” 😬 If you’re in roofing sales, you’ve probably heard that line more times than you can count. And while it might sound like a soft “no,” here’s the twist: it’s not all bad news. According to research from Modjo, deals where this phrase comes up actually have a slightly […]
Read More… from Top Tips for Overcoming Sales Objections for Roofers
Looking for top-notch roofing referrals? Wondering how to find the best professionals for your roofing needs? Your search ends here. In this post, we’ve got expert tips on securing reliable and trustworthy referrals. From understanding the importance of referrals to practical strategies for obtaining them, we’ll walk you through everything you need to know. Crafting […]
Read More… from Ways to Get Referrals for Your Roofing Business
Hiring the right salesperson can be one of the most important decisions for your roofing business. A strong sales rep brings in consistent revenue, represents your brand well in the field, and builds lasting relationships with homeowners. A poor hire? They cost you time, money, and reputation. The challenge isn’t just finding someone who can […]
Read More… from How to Hire Roofing Salespeople That Actually Close
“Should we offer free roof inspections?” It’s one of the most common questions roofing company owners ask, and for good reason. Free inspections can feel like an easy way to get your foot in the door. After all, homeowners love the word “free,” and it’s been a long-standing marketing tactic in the roofing world. But […]
Read More… from Should Roofers Offer Free Inspections in 2026? (& Alternatives)
Feel awkward pointing a phone at yourself? You’re not alone. But short-form video isn’t about going viral or acting goofy, it’s about showing potential customers what you do best. When someone sees a 15-second clip of you walking a roof or explaining why you recommend ice and water shield, it builds trust. It shows you’re […]
Read More… from How to Create Short-Form Videos as a Roofer (Without Being Embarrassed)
Roofing influencer marketing isn’t just a trend. It’s a serious strategy for building trust and attracting leads. Right now, 26% of marketing agencies and brands spend over 40% of their budgets on influencer partnerships. That’s not by accident. It’s because influencers drive real results. But do influencers work for our industry? It’s a fair question. […]
Read More… from How to Leverage Influencers for Your Roofing Company
Only 25% of roofing contractors show pricing on their websites. But nearly 8 out of 10 homeowners say they’re more likely to call the roofer who does. Let that sink in. While most roofers still hide pricing behind a contact form, customers are out there Googling, comparing, and craving straight answers. They want to know […]
Read More… from Roofing Pricing Transparency: Should You Show Prices on Your Website?
We asked roofers a simple question:“What’s your roofing pricing strategy? Any tips to stay competitive or go-to moves to protect margin?” Turns out, there’s no one-size-fits-all answer—just a whole lot of real-world experience (and a few bold opinions). Some swear by spreadsheets. Others lead with relationships. A few? They just double everything and let the […]
Read More… from Roofing Pricing Strategies That Actually Work
National Roofing Week (June 1–7, 2025) is hosted by the National Roofing Contractors Association (NRCA) to spotlight the incredible work roofers do every day, and it’s the perfect time for your company to join the conversation. Not only is it a chance to show pride in your craft, but it’s also a smart marketing move. […]
Read More… from 5 Easy Ways to Celebrate National Roofing Week on Social Media
Most roofing companies don’t have a revenue problem, they have a profit problem. You can pull in millions a year and still feel broke at the end of every season. That’s why smart contractors are looking beyond revenue and focusing on roofing profit secrets that actually work. It’s not about grinding harder or chasing every […]
Read More… from Roofing Profit Secrets: Lessons From The Pros
