Roofing Marketing Experts Roofers Actually Trust (Picked by Roofers)

Roofing marketing is loud. Every week there’s a new guru with a course, a podcast and a “secret” funnel. So who’s actually worth listening to?

I asked my Facebook feed: Who are the voices in roofing marketing that you really trust, and are experts at getting attention and helping roofers get attention?

A few kind people named me and Hook. Thank you. I’m leaving us off this list. Here’s who everyone else picked, and the better question a few roofers raised along the way.

First, ask the right question

Begs the question: good at getting attention from other roofers? Or good at getting the attention of their market?

Adam Rossman

This was the best comment in the thread. Plenty of people are famous among roofers. Fewer can get a homeowner in your town to pick up the phone. My answer: ideally both, but mostly homeowners. That’s what pays.

I wouldn’t look at who sells marketing, but at people you see who have obvious success from their marketing.

Jacob Fuchs

The names roofers trust

Here’s everyone who got named, sorted by how many separate people recommended them.

Kyle Martel also named the home service names many contractors follow: Tommy Mello, Marcus Sheridan, Jim Leslie and Dan Antonelli. Other single mentions included Bruce Turkel, Dan Walrack, Jay Miller, Anna Anderson, Brad Strawbridge, Jonathon Broce, Bradley Akers, Drew Itnyre, David Taggart, Elizabeth Holguin, Donald Haight and Rick with Market Storm.

What roofers said about them

I went to a Chris Zimmerman show once and he changed my perspective on the documentation side of things and workflow. I also met Roof Hustlers, and he changed how my relationship works with homeowners and the roofing business. Both of these guys absolutely know what they’re talking about. They’re worth driving out to see 10x over. Take a bunch of notes!

TJ Lane

Cory James Cullather, hands down. I’d trust him with anything. Cory legitimately wants to see you win, on every level. His integrity never changes. Ask him relationship advice, he’ll help. Ask him nutrition advice, he’ll help. Ask him about roofing, he’ll help. If he doesn’t know the answer, he’ll connect you with who does. I’ve watched a lot of people come and go over the last 15 years. Here’s the kicker: he’ll never ask anything of you, and that shows his heart.

Ben VanHorn

Chad Westbrook has an incredible system he uses to amplify his clients’ businesses. Most of the time people don’t even know your company exists. Chad and the Service Alignment team use four engines to grab the attention of leads from every direction at the exact time they’re looking for your service, then use the same system to nurture clients. It’s the coolest client acquisition and retention system I’ve ever seen.

Nicole Raskey

Adam Bensman and his team at the Roofing Strong Alliance by TAMKO!

Jodi Thomas

Hands down, top of funnel: Rick with Market Storm. Bottom of funnel: Venveo, Zach Williams.

Ronnie Smith, Owner and CEO, NextLevel Solutions, Inc.

I like to learn marketing ideas from Tommy Mello, Marcus Sheridan, Jim Leslie, Dan Antonelli and you. To be honest, you all preach a lot of the same things.

Kyle Martel

Kyle’s last line matters. The real experts mostly agree: be useful, be visible in your market, build trust before you need it, answer every question honestly and track what works. If a guru’s advice sounds nothing like that, be careful.

Do you even need marketing?

If you own a roofing company in 2026 and you’re not pretty slammed with work, we most likely have a problem with the onboarding, delivery and offboarding processes. A great company needs next to zero marketing, for the most part.

Jeremy Griffin

Richie A Berry pushed back: it depends on the type and size of the company. I’m with Richie, mostly. A great experience creates referrals, and referrals are the best leads you’ll ever get. But a company trying to grow 50% a year can’t wait on referrals alone. Do both: deliver like Jeremy says, then market like you mean it.

The funny answers

The real question is, who is spending money with these so-called experts that they laud?

Joshua Miller

Do you mean besides Tera Dolan?

Mike Goldenstein

That’s a very short list you’re on for me.

Matthew Danskin

Tim Brown, but he never had openings in my area.

Randy J

Sorry, Randy.

Takeaways: how to pick a roofing marketing expert

1. Look for results in a real market. Can they get homeowners to call, not just roofers to like their posts?
2. Ask who they’ve helped, and call those roofers.
3. Watch for consistency. The best people preach the same fundamentals year after year.
4. Favor people who give before they ask. That came up again and again.
5. Know who’s affiliated. Some recommendations come from inside the company. That’s fine. Just weigh them.
6. Fix delivery first. Marketing amplifies whatever your customer experience already is.

Who did we miss? Tell me who’s helped your roofing company grow and I’ll add them to the next version.