but not that competitive. There are only a few I think that are really vying for the top spot, and those are on this list.
Rather than pat our friends on the back – I thought I’d do some aggressive comparison based on these 3 clinical criteria:
- Google Reviews (although they used to be able to game – they are less so now.)
- The amount of traffic for money-making terms their website is able to get (showing real skill.)
- Reputational analysis of other social platforms, links and mentions from others in the roofing industry.
Table of Contents
Here’s what I we came up with – come what may – Roofing SEO FTW!
1. Blackstorm Roofing Marketing
Traffic Value: $3,200
5-Star Reviews on Google: 19 Five-Star Reviews
Reputation Analysis: Several recent reviews, Several ‘local guide’ reviews.
2. Roofing Webmasters
Traffic Value: $12,000
5-Star Reviews on Google: 25 Five-Star Reviews
Reputation Analysis: Fast turnaround time cited, fast response times, many recent reviews. One weak point is that if you discontinue paying – your content and site may belong to them, if that’s the plan you’re on.
3. Roofer Marketers
Traffic Value: $5,700
5-Star Reviews on Google: 2 Five-Star Reviews
Reputation Analysis: Have talked with their clients, and they’ve generally had a good experience. A little bit more basic websites, but they definitely know there stuff and it appears they do what they say they are going to do.
4. Hook Agency
Yeah – we’re on here. I’m going to try to go through this like any other company and be impartial though.
Traffic Value: $62,900
5-Star Reviews on Google: 61 Five-Star Reviews (I think one of them is my mom though.)
Reputation Analysis: Well – I know we work our butts off, but we have speed bumps like everyone. We have close connections with many leaders in the roofing industry, and an occasional tough conversation with clients who would like to see results more quickly. We use these conversations to try to sharpen ourselves.
5. Thrive Agency
Traffic Value: $1,900,000
5-Star Reviews: 77 5-Star Reviews (on their Arlington / home base location)
Reputation Analysis: Some bad reviews, but most don’t provide a lot of context – only one seems very legit. Positive reviews mention SEO specifically in services. Their SEO skills for themselves are noteworthy. They are not ‘Contractor only’ but I don’t believe that’s absolutely necessary to do a good job, more of a ‘nice to have,’ if I’m honest.
6. Business 411
Traffic Value: $17
5-Star Reviews: 15 Five-Star Reviews
Reputation Analysis: I’ve spoken with several Business411 clients and for beginner roofers – this seems to be solid place to get logo design, website design, and local directory listings for SEO. Affiliated with Roofing Insights which seems to be a good sign.
7. Summa Media
Traffic Value: $2
5-Star Reviews: 41 Five-star Google Reviews
Reputation Analysis: Real, and amazing reviews from roofing companies. Affiliated with Randy Brothers which is great (by way of the Start, Build, Grow show) – tons of positive word of mouth around the industry, from people like SumoQuote etc. The low traffic value – may indicate SEO is somewhat new on their website, but as far as commercial roofing lead generation they seem to have an efficient and powerful system using e-mail outreach etc.
Evaluating Long-Term Success of SEO Agencies
As we’ve seen, the landscape of roofing SEO agencies is quite diverse. They each offer unique strategies and have different strengths. However, it’s also important to consider the long-term success of these agencies. SEO is not a one-time task. It requires continuous effort and updates to stay relevant in the ever-evolving digital world. So, how have these companies fared over the years? Let’s dive in.
Sustained Traffic and Google Rankings
Sustained traffic and Google rankings are two critical indicators of an SEO agency’s long-term success. An agency that can maintain and improve its clients’ rankings over time shows its ability to adapt and stay ahead in the competitive SEO world. They are not only adept at getting a good initial ranking, but also in retaining and improving that position.
For instance, Thrive Agency, despite having some bad reviews, has maintained a high traffic value, indicating that they have a strong grasp on SEO strategies. Similarly, Hook Agency, with a traffic value of $62,900, has demonstrated its ability to generate and maintain traffic, a crucial aspect of SEO.
Consistency in Reputation Management
Reputation management is another vital long-term success indicator. It’s not just about garnering positive reviews; it’s also about how an agency handles the negative ones.
Take Hook Agency, for example. They have close ties with many industry leaders, which indicates a strong network. Their willingness to have tough conversations with clients and use them as opportunities for improvement shows a commitment to customer satisfaction and growth.
Conversely, agencies that fail to manage their reputation may struggle in the long run. Roofing Webmasters, for instance, has a potential issue with content ownership that could impact their reputation and client satisfaction.
Conclusion: Choose Your SEO Agency Wisely
In the end, the choice of a roofing SEO agency should be based on your specific needs and objectives. Whether you value high traffic, reputation management, or sustained Google rankings, there is an agency out there that can meet your requirements.
Remember, SEO is a long-term commitment, and choosing the right partner can make all the difference. So, analyze carefully, ask the right questions, and make an informed decision. And, of course, Hook Agency would be delighted to assist you on this journey. May you reach the top of Google’s first page for your money-making keywords, and stay there!
There are many ways to skin a cat!
But if you need a Roofing SEO company to handle SEO for you – obviously Hook Agency would love to be considered.
- We do competitive analysis and figure out what your competitors are ranking for on Google.
- We write for you – and build out content systematically on your website.
- We build links from around the web back to your website and report too you monthly with a live marketing dashboard.
Thank you for reading – and may you blast to the top of Google’s first page for your money making keywords!