Brand awareness is extremely important, but as a key metric – it’s a little harder than some to get a handle on. Leads, website traffic, revenue and profit all have such obvious outputs they aren’t as contentious. Brand awareness doesn’t have to be either, but we have to have some standardized ways to measure it, […]
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A massive problem with Clutch, UpCity, and Expertise’s lists of the top digital marketing agencies in Minneapolis – is that the curators of those lists do not live in Minneapolis and have no context whatsoever on the market, and the actual skill or value of the agencies listed. Other than that – they’re great 😉 The […]
Read More… from 10 Best Digital Marketing Agencies Minneapolis + Choosing
Construction SEO Keywords + Contractor SEO keywords – Highest Volume & Traffic is brought to you courtesy of my in-depth research using SEMRush, Ahrefs, and multiple other SEO tools. The crucial piece to understand is that each of these also has varying degrees of difficulty to rank for – because each will have different amounts of […]
Read More… from 52 Construction SEO Keywords + Contractor SEO Keywords
Unfortunately, most ‘best SEO companies in America’ lists allow you to pay to be included! This goes against the very fabric of what SEO is about – which is the ability to get your site higher ORGANICALLY, rather than by paying. Well… when I saw our ‘best SEO companies’ list was ranking nationally – I […]
Read More… from SEO Companies | 17 Best in America Ranked By Experts [2019 Update]
SEO is insanely important for construction companies who want to get more business online, but the only problem is it takes a lot of time. Here are some ways to tackle SEO without losing 8 hours a week. When it comes down to it – you may need a construction SEO company to help you, […]
Read More… from 5 Quick Construction SEO Tips to Save You Time
Do Trust factors matter more than just about anything on a website? If you want that website to convert visitors into customers. The first most important thing is a call-to-action/form – and these trust factors are wonderful to pair directly with your calls to action. Ultimate List of Trust Factors for Website Design High quality […]
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Are you a contractor or service provider who would love to generate more leads? Are you tired of relentlessly posting on Facebook to promote your services? Maybe you’re exhausted from spinning your wheels trying to advertise your contracting business. If so, then you’ve probably heard about Thumbtack Pro. Is Thumbtack Pro right for your lead […]
Read More… from Hilarious Thumbtack Pro Reviews + How to Get the Most Out of Thumbtack Leads
If you’ve read any of my blogs here, then you’ve probably noticed that I tend to reference “breaking through the clutter.” While at times this phrase is overused by marketers — me being one of them — it rings more accurate today than ever before. Your consumers, no matter your industry, are inundated with thousands […]
Read More… from Using The Nextdoor App for Remodeling | Handyman Jobs
Are you a roofer or a roofing salesman who wants to have much better luck selling your roofing services? If so, then this roofing guide is about to rock your world. We’re about to brainstorm 10 of the most robust sales strategies, so you can quickly increase your closing percentage without begging, dancing, or jumping […]
Read More… from 10 Roofing Sales Tips/Strategies (Pre-sale, Objections + Closing Secrets)
We love SEO here at Hook Agency for its long-term power and ability to turn your website and brand into an asset and authority. Google Ads should not be forgotten. It can be a powerful tool if used correctly and even work with SEO by boosting each other up. Although, if done incorrectly, Google Ads […]
Read More… from Roofing Google Ads (5 Best Practices, Examples, 10 Free Templates)
