Author: Tim Brown

Website: https://hookagency.com
About Tim Brown: <a href="https://hookagency.com/tim/">Tim Brown</a> is the founder of <a href="https://hookagency.com">Hook Agency</a> (a 55+ person marketing agency driving leads for home service contractors) and author of <a href="https://hookagency.com/hometownhero/">‘How to Become a Hometown Hero'</a> a best-seller, a speaker at AHR, keynote at Roofcon, and is a respected thought-leader in Home Services Marketing.

Posts by Tim Brown

Navigating Roofing Price Increases from Suppliers + Manufacturers

Posted on February 19, 2024 (November 6, 2025)

In recent years, the roofing industry has been hit hard by significant price increases, leaving both homeowners and contractors searching for answers and strategies to cope with the rising costs. The shift from an average of $400 to a staggering $600-$800 per square for roofing installations This underscores the urgency to understand and address the […]

How to Recruit Roofing Sales Reps: Find Rockstars

Posted on February 2, 2024 (October 11, 2024)

Finding the right sales reps for your roofing business is about diving deep into the fabric of motivation, culture, and personal growth. It’s not just about handing out leads; it’s about building a supportive environment that cultivates not just great salespeople but remarkable individuals. From the insightful perspectives of industry leaders like Crystal Watterson, […]

Should Roofers Pay for Insurance Deductibles? Legal/Ethical Concerns

Posted on January 29, 2024 (November 13, 2025)

Should roofers pay for insurance deductibles? You may think they are ‘robin hood’ because they offer to do this. Perhaps they really are just eating the loss. Or perhaps – it could force them to cut corners to make up for the lack of payment. Insurance Companies Aren’t the End-All First off, let’s clear the […]

Selling Your First Roof: A Journey from Nerves to Success

Posted on January 11, 2024 (November 11, 2025)

You may think selling your first roof is about: Getting everything perfect before you get to the appointment… Watching every Youtube video about roofing sales you possibly can. Roleplaying for days and weeks on end to get your script down. But in this video – Adam Bensman, The Roof Strategist shares his unconventional thoughts on […]

How to Use A.I. in Marketing a Roofing Business

Posted on January 8, 2024 (November 6, 2025)

So many of you are using A.I. already – but besides avoiding the obvious pitfalls: Posting purely A.I. content that is uninspiring and lacks a human touch. Not understanding the fundamental marketing principles so whatever tools you leverage are used as effectively as possible. Avoiding A.I. entirely could be a complete waste of resources: Especially […]

A1 Garage Tour With Tommy Mello: Winning Principles

Posted on December 9, 2023 (October 11, 2024)

Distilled down the principles from my A1 Garage Door tour from a few years ago – and Tommy Mello‘s strategies for growth, hiring and training in a blog post. #1 Thing I’m grateful from this – I learned the extreme value of OFFICE TOURS as an immersive learning experience. Have done like 10 now, gonna […]

What is Good ROAS for Google Ads in Home Services

Posted on December 9, 2023 (October 10, 2024)

Welcome to a deep dive into maximizing Return On Ad Spend (ROAS) for home services like plumbing, HVAC, and roofing. This comprehensive guide integrates insights from our previous discussion on Target CPA and Target ROAS in Google Ads with Hook Agency’s specialized approach to digital marketing for home services. We’ll explore how to optimize ROAS […]

How do HVAC Companies Get Clients/Customers?

Posted on December 4, 2023 (November 7, 2025)

Recently in one of the HVAC groups – a contractor asked: “How do HVAC companies that are just starting out, get customers” And someone responded – “That’s the Million dollar question that anyone that wants to go into business needs to figure out. If you can’t figure out how to get customers you shouldn’t go into […]

Get Roof Quotes in a Snap – The Game-Changing Benefits

Posted on October 27, 2023 (October 10, 2024)

Listen to Tim Brown (CEO of Hook Agency) & Travis Harvego (CEO of ROOFLE) talk about 7 critical ways to get roof quotes FAST. As you heard Tim & Travis talk about how to get instant roof quotes, we’re going to tell you why getting roof quotes fast can greatly impact your business’s bottom line. […]