Video is one of the most popular ways to reach people in the digital heavy world we live in today. It is a form of content that is easy for us to consume and gives us a different version of information other than the textual form.
With businesses facing more competition than ever before, you need something that is unique and can capture the attention of your future customers. This can be difficult to do, especially if you are not choosing the methods and platforms to reach them on.
While there are many tactics you can use for your marketing, there are not many that come close to the effectiveness of video marketing for business.
What is it About Video that works?
Video is a versatile form of content that is great for engaging an audience and gives them more of an in-depth view of what is happening with your business and can be shared through several platforms. It is also a very easy way for consumers to digest your content while also staying engaged and entertained.
The accessibility of video, both creating and watching, is another great benefit of using it for marketing purposes. If you have a camera and a laptop, you are able to throw out some type of video content, however, having higher quality content will definitely benefit you more. Videos are also accessible by anyone on the internet meaning you can reach people around the world.
Types of Video
There are several different types of video to choose from for your marketing, but it is important to know which one is going to be the most effective for your marketing strategy.
Here is an explanation of different videos and where you can use them so they are able to be the most effective.
Product/Explanatory video: These videos can help educate people about your product/service and can be used alongside with instructions, customer services, and other miscellaneous applications. These videos can be used best on a video host like YouTube and on your website in the product page.
Interview video: Videos with interviews can be great for more than just one reason. You are able to get a conversation from two different sides and viewpoints and can give your viewers a different viewpoint. You can also get more people to come into contact with your business through the featured guests sharing it with their audience and getting more eyes on your business. This type of video is great for you to put on your social media for people to post and share with your audience.
Product reviews: These types of videos can be made by brand ambassadors in exchange for free products. This is a great way for you to get more eyes to your product in your industry and is a great way to get free advertising. You can also get more engagement through comments and find what people are saying about your product. These are great for social media and on host sites.
Demo videos: Demo videos are great to give your customers a more in-depth understanding of your product and its capabilities. These videos are great to use on video hosts and on the page of your product.
Live Video: Live video is another way for you to engage with your audience and works best on social media channels.
How Does Video Marketing Benefit Your Business?
Video Boosts Conversion Rates
Video is a great way for your business to increase your conversion rates. According to Social Media Today, adding a product video to your landing page can increase your conversions by 80%. Seeing a video talking about and explaining a product can greatly influence the buying behavior of a visitor and even turn them into a lead.
Video is a Great Addition to Your Email Marketing Campaigns
With all the emails that are piled into everyone’s inbox these days, it is getting harder and harder to get people to open them. Social Media Today shows us that just the simple actions of “video” in the headline of your message, you are able to increase your opening rates by 19%. People are more willing to take time and watch a video than to sit there and read another email.
Video is Great for SEO
One thing that video has been able to successfully accomplish is attracting inbound links and increasing social shares for websites. Video is also able to drive organic traffic by 157%. This means that when executed correctly, a video has the ability to provide a huge boost in your SEO campaign.
Video Builds Trust and Credibility
If you are looking to build trust and credibility for your company’s brand, video is the perfect way to do it. The more videos you have to educate and give information to your customers, the more trust you can build with them, and when a customer trusts you more than a competitor, they will purchase from you.
Video Leads to More Social Shares
When you have video, you are able to get more shares on social media platforms. Social Media Today states that videos are shared 1,200% more than both links and text combined and that 80% of Global Internet Consumption will be video by the year 2021.
Video is one of the most popular ways for the world to consume its content, and it doesn’t look to be going anywhere soon. It makes sense, especially when you look around at the highly digital world we are living in. We aren’t getting the personal connection we once were and video is something that brings more of a connection and meaning to people.
Video is also a fun way for you to reach your audience. It allows you to get more personal with them and give them more of an insight into your business and products. The more information you can give them, the more comfortable they feel working with you or your product because they feel like they have a relationship with you. This is why video is so powerful and why you should be using video marketing for business.