Does your website represent the level of quality that the company offers? What if I told you – a bad website can literally lose a companies customers, and a competitor’s nicer looking website is actually stealing them away?! Stop the bleeding! I can understand how bad it would feel to offer better products or services, […]
Read More… from Website Design Tips: Ultimate Guide to Small Business Web Design
Early on in the days of advertising, companies didn’t have the insight that we do today within the field. Whereas today, you can conduct focus groups to understand your consumers better. Expanding into the marketing field, you can A/B test, perform in-depth research on demographics, and finely tune campaigns to fit the psychographics of your […]
Read More… from 3 Takeaways From Scientific Advertising By Claude Hopkins
Given how ubiquitous computers are in our day-to-day lives, it is hardly surprising that there are so many fantastic IT-related jobs and careers out there. However, IT is still often perceived as being a rather niche field, and one that is only suited to geeks and tech wizards. But this is not the case, IT […]
Read More… from 8 Marketing + IT Job Titles That Are Growing Rapidly
Creating videos is becoming more important for companies + brands, but spending half your marketing budget on video equipment isn’t necessarily going to mean the video pays off – so to me, it’s best to start small and earn that budget by putting out good content (with decent equipment.) You don’t need an insane list […]
Read More… from Video Studio Setup | Video Equipment for Small Business or Startup
As one of the original ‘Mad Men’, David Ogilvy was a pioneer of copywriting in advertising and marketing. (We can only assume that in his quest for marketing mortality, Mr. Ogilvy consumed as many old fashions as Jon Hamm’s fictionalized portrayal of the early advertising giants, such as Ogilvy himself, in AMC’s Mad Men). No […]
Read More… from “Ogilvy on Advertising” (4 Key Takeaways Relating to Content Marketing)
“Nothing gets me more jazzed than writing cover letter after cover letter when I apply for jobs!” “I can’t wait to get started on this cover letter and edit it 1,000 times before I finally submit it.” “Yeah, I only apply for jobs if they require cover letters. That’s how much I love writing them” […]
Read More… from Copywriter Cover Letter – 6 Quick Cover Letter and Copywriting Tips
If you want more leads NOW. You need to get serious about prospecting. Besides just using a digital marketing company like Hook Agency, here are 5o ways you can get more leads now, fill your pipeline and get more business. Publish a blog post about ‘what to look for in a [what you do] provider’ and […]
Read More… from 50 Lead Generation Activities to Get More Leads Now
If you’re a roofing company that wants to get more leads, but don’t know where to start – SEO (Search Engine Optimization) and PPC (Pay-per-click advertising through Google Ads and Facebook ads) make a lot of sense, but which one will bring you the highest RETURN ON INVESTMENT? You may think that SEO is slow because […]
Read More… from SEO vs. PPC for Roofers – Which Should You Do First?
Websites can be complicated. Take it from me, I’ve been designing and building them for over a decade. The strange part is that while it has become easier to both design and build a site over the years, it simultaneously has also become more difficult. That’s because as your skill increases, so does the level […]
Read More… from 3 Examples of Construction Website Navigations That Help Users
Isn’t company culture just a fancy way of saying, “we have a ping-pong table, we’re cool”? I always heard about company culture, but I never understood its importance. I now know that having a culture that fits who you are is the difference between high productivity and overall happiness, and..not that. In my short […]
Read More… from Company Culture in 2025: 3 Difference Makers
