If you want more leads NOW. You need to get serious about prospecting. Besides just using a digital marketing company like Hook Agency, here are 5o ways you can get more leads now, fill your pipeline and get more business.
- Publish a blog post about ‘what to look for in a [what you do] provider’ and share it on Facebook and Linkedin.
- Reach out to 10 people who are the ideal type of customers for what you do, and try to be useful to them in some way.
- Reach out to someone who serves possible ideal customers, in a manner that’s complementary to what you do, and ask to take them to lunch!
- Look through your contact form submissions from 1 year ago, and look into circling back on some people who chose apathy over action.
- Try to give out 10 leads to other people in complementary industries, by connecting people who should know each other. (Be a connector.)
- Attend a networking event.
- Connect with 100 ideal prospects on LinkedIn, not pushing, just letting them know what you do and saying you want to get acquainted for the long-haul.
- Ask your best customers to review you on Google, and provide a link to do so. Share the review all over social.
- Post an article on LinkedIn, and offer a 15-minute consultation.
- Ask current happy clients if they’d be open to setting you up with one or two other people who might be interested in the same level of service.
- Answer questions on Quora about your services.
- Guest blog on blogs in your industry that hold your ideal customer’s attention.
- Take a video of yourself explaining your process on Youtube.
- Join the biggest Linkedin group that serves your ideal customers, write a killer piece of content offer it as a download, and collaborate with the owner of the group
- Create 3 videos on Instagram stories – explaining a small aspect of your business and asking people to download a free resource.
- Create 3 videos on Snapchat – explaining a small aspect of your business and asking people to download a free resource.
- Start a live video and explain your key value proposition, showing how you do what you do at a high level and inviting people to work with you.
- Create a white paper and offer it on your website’s homepage.
- Offer a call to action to your best related free giveaway on the bottom of each of your blog posts.
- Tweet that you’re looking for one more customer for the month and are offering a 40% discount to the next qualified prospect to have a meeting with you.
- Reach out to the last 10 people that you’ve had an e-mail interaction with and ask them if they know someone who may be in the market for what you do.
- Find a trade publication and go after B2B clients in the publication with direct ‘LumpMail’ and follow up with phone calls the next week.
- Go comment on 100 people’s tweets and Instagram posts related to what you do, and share a little tidbit of value.
- Attend an industry event for your best prospects (not for people in YOUR industry) and offer some kind of free resource to people – try to be the 5-minute speaker and give a ton of value related to what you do.
- Go comment on 100 people’s tweets and Instagram posts related to what you do, and share a little tidbit of value.
- Set up a drip e-mail campaign with InfusionSoft or G-mail integrating YesWare based on a purchased prospect list from places like Uplead, Email Database Marketing, Leads Deposit, or Cloud Lead.
- Set up a booth with giveaways that would be super useful to your ideal client, at an industry event your ideal clients might attend.
- Register with Google My Business if you haven’t yet, and fill in your info and add pictures.
- Speak at an industry event in YOUR industry to set yourself up as the expert – take a video of it, and share it with your social networks.
- Speak at an industry event more specific to your ideal customers and who they pay attention to / what they attend.
- Go live on Facebook – with 3-5 bullet points at the ready to entertain/educate on a topic your ideal prospects often ask about in the sales process.
- Create a Facebook ad – targeted at people who ‘like’ pages, who your ideal customers would ‘like’ – demonstrating you understand their pain, and helping them imagine themselves in a different future benefitting from your solution.
- Promote a P.R. heavy article about a big shift in your industry, that you’re at the center of to a list of journalists on Twitter to drum up positive press mentions.
- Create a card that describes your ideal customer, and the price your willing to pay for a referral that results in closed business on the other side of the card – preferably in gold-foil or in something that stands out.
- Create a LinkedIn Group – that’s built for your ideal customers.
- Create a Facebook Group – dedicated entirely to your ideal customers sharing information with each other, or with a value prop similar to what you solve.
- Offer a brief discount that ends on a very specific day and promote it to your e-mail list.
- Monitor your mentions on Social Media, and interact back to people talking about you.
- Respond to your reviews enthusiastically – whether they are positive or negative.
- Reach out to 2 or 3 influencers in the niche you serve, and offer free services or $ for them to share about you – (It’s best if it makes sense for them to experience some of the benefits of what you do before they share so it can be genuine.)
- Try newer school lead list tools like Growbots, Prospects.io, and LeadFuze.
- Turn random website visitors into leads by using tools that turn IP Addresses into company names – such as Lead Feeder, Lead Boxer or Lead Forensics.
- Set up ‘remarketing’ or ‘retargeting’ on Facebook and Google Ads, so that anyone who comes to your site sees ads on FB, around the web, and YouTube pre-roll.
- Follow people who have liked and retweeted content that ideal customers would be liking and retweeting.
- Use your personal Facebook, and do the same – be-friending people that are involved in the same type of content ideal customers would be likely to interact with.
- Walk into the businesses you want to serve directly, and give them a one-pager about your value, and the problem you could help them solve.
- Hire a bad-ass PPC agency, and get serious about targeting ‘high-intent’ searches that hot prospects are searching, and driving them to tightly targeted landing pages. (Click here to have us do it!)
- Give your website a serious tune-up, add trust badges, testimonials, and emotionally evocative imagery and headlines that help ideal customers imagine a better future where they’re the hero, and your company is the guide. (or have us do it.)
- Get serious about video, and put videos on a regular basis on social and youtube, they don’t have to be super technical – just keep people aware of you and your company!
- Hire an aggressive SEO agency that actually understands your industry and cares about your success. (We’d love to talk through SEO and give you a demonstration!)
Ultimately – your business needs leads to survive.
Ideal customers are hard to find, and to me – the ones you ATTRACT are better than the ones you PURSUE.
That’s why I love SEO – but sometimes you have to take matters into your own hands. If you did everything on the list above, that was $50 dollars or less – I think it would be pretty hard not to come up with 100 leads in the next week.
I wish you luck – just remember, always be useful!