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"Hook Agency is exceptional to work with... I've already seen growth in the number of sales leads generated by my website." - Josh Carlson, Treasured Spaces

PPC and Paid Search Ads Management

Get more customers quickly

Do you want more leads? Hook builds PPC campaigns to capture traffic and potential customers in AdWords & Bing that you might be missing right now.

  • PPC can be used to compliment an SEO strategy, and fill in the gaps
  • AdWords & Bing Ads can efficiently drive sales, we know how
  • Your business just needs to get in front of the right people, let’s do it
Get Really Great PPC Campaigns

Get the website visitors you need to kickstart next-level growth.

PPC is something that few people do, and even fewer do well – and by itself it really isn’t that special. It’s another way of generating traffic, leads, sales, etc. to your business; however, if you do it right, it can be the absolute most targeted way to drive incremental growth. Have you ever built an AdWords campaign to test the waters? It can be a rather scary proposition, but that’s why we are here.

Most campaigns will fail initially, but launching an expansive PPC strategy that evolves over time with a consistent managing partner will pay dividends. Our understanding of the most appropriate settings, keyword tools, campaign structures, and more will put you ahead of the game.

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Google Paid Ads Management - SEM Management stock photo

Get excited about checking yesterdays sales numbers.

Do you feel a sense of trepidation when you login to Google Analytics?

If you haven’t made any changes to your digital marketing mix, that can tend to be a consistent feeling. Wouldn’t it be nice to wake up every day, teeming with anticipation to login to the old GA account and fire up a quick source/medium report? Google / CPC might be your new favorite words.

You see quick results with a well executed PPC campaign, and that’s what Hook delivers. You’ll be working with a dedicated partner who can help you re-discover a sense of excitement around your marketing.

Have Your Adwords Optimized
Google Adwords Quality Score - PPC Management Services

Defend your brand & expand your reach with PPC

Your business is likely being searched right now, somewhere – the question is will they find you? If they do, will there be a competitor advertising above you?

Brand defense is becoming a common need, and you need to be aware of it to be able to combat it. Beyond that though, what can you do with PPC?

A really strong unbranded search campaign can do things you never thought possible, it’s the perfect compliment to an SEO strategy that is working – but needs time to pay serious dividends. You can deliver an immediate impact with PPC ads, and do some incredible things like use RLSA (Remarketing Lists for Search Ads) to retarget past website visitors who are searching for unbranded terms, related businesses, competitors names, etc.

How does all of this benefit you?

The short answer is – more qualified visitors to your site means more leads, more sales, more of everything. You’re going to be expanding your digital footprint, and doing it in a meaningfull way and you will grow your revenue.

Is it possible to waste money in AdWords? Absolutely. Turn on a campaign with Google’s suggested keywords from Keyword Planner and use auto-bidding and you’ll find out how easy that is. But with a partner who knows the proper way to conduct PPC campaigns, you’re getting pretty darn close to being on easy street.

Get your message in front of people who need you

All the work crafting the perfect business – creating logistical perfection and a customer service experience that has never been matched, it goes to waste if people aren’t made aware of you.

AdWords & Bing Ads are just two of the channels at your disposal, but with Hook Agency, they become deadly weapons. People are looking for you, and PPC is just how to get the job done.

Get PPC Management
Google Adwords Extensions

Questions and Answers about PPC and Paid Search Management

SEO is still one of the best investments you can make in growing your business, but the use of PPC in tandem with a strong SEO strategy is almost unbeatable. If you have keywords where you don't currently rank well organically, or if your category has low-search volume and needs to bring in users searching for adjacent keywords - PPC is an absolute necessity.

Driving users to your site through Google AdWords & Bing Ads creates a similar experience to organic search, users feel no less inclined to turn into customers simply because they clicked through an ad. They have demonstrated an intent to engage with a business like yours, using PPC means you can kickstart that engagement.

Citation for CPCs and other AdWords benchmarks by industry

Google Adwords - Industry Benchmarks - WordStream

AdWords can be an expensive channel, especially in categories like law or construction - so you need a well-constructed approach. There is more than just an average CPC (Cost per click) to consider - you need to identify your website conversion rate, your target CPA (Cost per acquisition) and determine the CPC you can accept to make it all run. This is the simplest way to state it, but it's anything but easy to perfect to make it work you need:

  • A well-researched set of starting keywords
  • An appropriate match-type strategy and bidding protocol
  • Bid position testing - test the right position to grab clicks and conversions
  • Utilize the search-terms report to identify new long-tail keywords and negative search terms to increase efficiency

Sound easy? It's a time-consuming process. You can use averages as a starting point to determine the cost of traffic for your industry, but from there it can get complicated quick!

Depending on who you ask, SEM (Search Engine Marketing) is either a synonym for PPC/Paid Search, or is an over-arching term for any marketing done in search engines - organic or paid. Beyond that, PPC/Paid Search/SEM can all be used interchangeably - they all typically refer to using paid ads in a search engine. SEO is all about generating traffic organically, using a combination of Content & Technical SEO tactics to increase your SERP ranking.

Excellent question! Utilizing both is an ideal scenario, as you are reaching two totally different audiences. Bing searchers typically stick to Bing, as do Googlers - so utilizing both ad channels is the best way to reach your entire audience. The synopsis of both channels is as follows:

Google: Contains the vast majority of search volume, highly competitive (more search volume, but higher CPCs) and highly relevant traffic. Tends to skew younger, more tech-savvy. Has a broader range of tools to provide advertisers.

Bing Ads: Runner-up in the world of search engines, skews slightly older - primarily utilized by Windows users who are comfortable with the default experience or utilize the built in Windows 10 search bar (powered by Bing). Volume is much lower in Bing, but traffic is more cost-effective.

AdWords allows us to serve display, or text, ads on a huge variety of websites - these sites opt-in to the AdSense network and allow us to show ads for prospecting (interest, demographic, topic, affinity audiences, etc) purposes or retargeting (previous visitors to your website). Google has given us a really great tool for creating awareness & although it has a much lower conversion rate than search advertising - it can be an effective tool.

It's complex, and is something of a black-box in terms of how properties are valued, but the simple answer is that the historical performance of your ads, the relevance of your ad to the keyword being searched, the quality of your landing page, and your bid are matched in an auction against other businesses. If you are winning in the categories outside of bid you are given a significant advantage, and will have what is called a higher Quality Score, this means you will need to bid less to earn the same position. You will pay the lowest possible amount per click to attain the position above the next business in line.

Ex. If all factors are equal, but you bid $1 and a competitor bids $.75, you will pay $.76.


 
Anna Overly
Anna Overly
17:28 17 May 18
When I began searching for an SEO agency last year, I received a lot of generic proposals from SEO agencies who wanted our money but didn't show any dedication to learning our niche industry. Tim, on the other hand, came to the table armed with a list of keywords to go after, goals to reach, a knowledge of what our competitors were doing, and an eagerness to understand our industry. Since then, Tim has shown a deep commitment to our success and has gone above and beyond to make sure we reach the goals we set. In the last year, our company has experienced a 30.8% increase in conversions from organic search (3mos/3mos) and a 135.06% increase in page views from organic search (3mos/3mos). The conversation has shifted from "let's get more leads" to "we need to hire more employees to handle all this new business." Tim has been incredible to work with, and I'd recommend him highly to anyone looking to hire an SEO specialist.read more
Sarah Lietz
Sarah Lietz
15:19 21 Feb 18
Tim has always been super responsive, creative in design, and helping us long after he should! Highly recommend!
Patrick Lorence
Patrick Lorence
15:52 20 Sep 17
“My company launched our completely revamped website and couldn't be happier with the way the site turned out, and our experience with Tim B Design. They took our old website with outdated graphics, poor sales results and transformed it into a modern, incredibly attractive and sales thriving site. In 6 short months we have seen a 300% increase in sales by online traffic, a greater return than we had ever imagined. Our product keywords are up over 350% and our website can easily be found on top of any major search engine. When we met with them to discuss the project, we were immediately impressed with how easy they were to communicate with—just real, down to earth, believable people that don't talk over your head with tech jargon. They listened and spent ample time understanding our products and message to make sure the site layout was exactly what we wanted.These days, I feel that people get to know your business through your website before they even walk through your door so it better be a good first impression. Our site brings in new clients every single day. The best part is that my website is so easy to use, I am able to edit content whenever I need to. It’s become such a great tool for my business. I am so in love with my branding, I receive compliments everyday. The Tim B Design team is amazing. They are creative, quick and so much fun to work with, I highly recommend them to any business.”Brad LorenceOwner, Banksystems Marketing Incread more
Niles Deneen
Niles Deneen
19:44 03 Aug 17
Awesome - we are seeing great improvement in our traffic and engagement. It's a pleasure working with Tim he is such a gifted guru of seo and digital marketing.
Josh Carlson
Josh Carlson
14:44 11 Jul 17
Tim B Design is exceptional to work with! He and his team have a great attitude, they've shown excitement in helping my business, and they are go getters! When I first contacted Tim on his website he responded to me almost immediately which was great. After our first face to face meeting I knew I wanted to work with him. I agreed to have them design my logo and build my website. In the process of doing that Tim thoroughly educated me on the importance of SEO which I knew very little about. There was absolutely no pressure to purchase anything while he was educating me but I decided to enter in an agreement for that too. Shortly after starting SEO they had availability to take over my social media accounts and I jumped at that opportunity. I put my full trust in them and they are doing great with all of it. Because of their work I've already seen growth in the number of sales leads generated by my website which is terrific! If you need help with any of these areas you need to contact Tim B design. Thank you Tim and Bea!read more
Craig Pladson
Craig Pladson
13:40 25 Jun 18
Tim and his team were collaborative, responsive, fast and delivered quality work on a tight timeline. The Wordpress pages they built are easy to update, mobile friendly and we plan on using the template they built for landing pages down the road. Tim also provided insightful guidance on SEO and lead generation best practices along the way.read more
Eric Pfeffer
Eric Pfeffer
21:10 05 Jul 18
Without even paying a dime, Tim looked at my google analytics account and my google console account and gave invaluable free advice. Although his services were not a good fit for my needs at this point, I would highly recommend his services for SEO and high raking on google searches. Hook Agency is the way to go!read more
Mark Graham
Mark Graham
18:45 16 Jul 18
Finding a website design company that is highly creative, technically competent , fundamentally sound, well organized, willing to listen and committed to service is unique indeed. We found exactly that at Hook Agency.
Reed Leidle
Reed Leidle
17:07 27 Jul 18
Amazing! Seriously, first class customer service and good people!!! Talk about going above & beyond... couldn't ask for a better experience.
Andrew Alshouse
Andrew Alshouse
17:24 10 Aug 18
Hook Agency has been a great resource for our small business. From creating our initial site to making updates as we grow, Hook has always been easy to work with. And they are quick with bug fixes which I really appreciate!
Robbin Julien
Robbin Julien
00:29 18 Sep 18
HOOK made the complex topic of SEO far less intimidating. They were patient and understanding with our learning curve. They worked "with" us, educating us as to where the opportunities were. They identified what "they" could do for us and even more valuable, what "we" could and should be doing for ourselves. HOOK and their style of full transparency, had us feeling comfortable immediately and ultimately feeling like we had a trusted partner working for our best interests. We look forward to our future collaboration and success!read more
Casey Palmer
Casey Palmer
18:49 16 Oct 18
Such a good website creator! So creative, responsive and helpful. Great team!!!
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