"Tim is super helpful, very creative, and great to work with. Highly recommend!” - Sarah Lietz, Members Development Company
B2B Marketing Strategy
Attract more clients, get more leads
Where visual design and SEO Combine – we know how to create a traffic and lead-generation machine on your website.
- Web design if you need it, or improvements
- Get coaching and help to grow your site traffic
- Let us systematically handle it for you if you want
Questions and Answers about B2B Marketing Strategy
Well – aside from the obvious, that instead of going directly to consumers, we’re selling to other businesses – B2B buyers are often more sophisticated than your average consumer and are making bigger $ purchases. That’s part of the reason we love B2B marketing – in the past month I’ve gotten a call from a client that said we helped them get a lead that ended up in what will be a 300K lifetime value client. That is fun stuff to hear!
But ultimately, B2B has more in common with B2C marketing than you think – it’s still human beings that make the decision on the other end of the phone, or that are peering onto your website on a daily basis. You still need to tap into the emotional triggers, understand their fears and clarify the problem so you can decrease friction and get them to trust you.
We know how to tap into the marketing messages that are persuasive to B2B decision makers and can help you increase your leads from your website.
Persuasive Imagery and headlines: First you have to tap into what they psychological triggers are for your ideal customers and the decision makers within those companies. Then you have to emphasize both what they fear - and how not making a decision or buying cheap might bring to life those fears. Lastly, you have to help them imagine a better future, utilizing your company.
Trust factors. You have to help people trust you with badges, testimonials, reviews, pictures of your team, and clarity around your service. Drop the jargon, and include visual indicators front and center of why your company is more trustworthy than any competitors.
Call-to-actions. Give them the next obvious step – clearly and often. Not only is this good for user experience, but it will also make your B2B website design 10 times more effective. Don’t assume people know what you want them to do – tell them.
Are they humans? Yeah – they probably use Google for purchase decisions and research.