Prospects vs. Leads – What’s the difference and why should I care?

I’ve talked to many sales and marketing professionals over the past decade about tactics and tools they use to generate more business. I’m always a little surprised when someone tells me they purchase “lead lists” but do not do any sort of inbound lead generation. What they are buying is actually a list of prospects […]

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12 Ways to Use Social Media to Market a Construction Company

Just like most businesses, owners of construction companies are wanting to know more about how social media can be used to promote their company to push leads and increase their sales. Social media isn’t the best way to market all businesses, but it is always worth using. Millions of people in Australia have access to […]

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Social Media Brand Index: Best Brands Twitter & Instagram | Top 10’s

This is a regularly updated index of the best of the best on Twitter and Instagram. Brands that stick out like a sore thumb – in a good way – because they act like humans, rather than faceless corporations. Also factored into this ranking index but not the number one factor – the number of […]

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Front-load Your Keyword in Your Title Tag – On Page SEO Simplified

Your title tag – ends up being the blue text in Google search results… in the list when people Google something, and it’s the most important piece of SEO, but strangely often overlooked because of its simplicity. Google likes it when you front-load your keyword at the beginning of your title tag 1. Google the […]

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A Guide to Lean UX Design – Brief Introduction to Lean UX

Consider a child playing with his Lego blocks, trying out an original design that he saw his friend create. It’s highly likely that the child will get the design wrong multiple times before he compromises with a similar yet different version—or gives up altogether. It’s only when the friends meet again and work collaboratively that […]

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6 Out-of-the-Box Social Media Marketing Ideas (Increase Your Brand Reach)

Twitter polls, Instagram stories, Pinterest boards. These are solid social media marketing ideas, but they are fairly common. And, unless they are done exceptionally well, won’t help your brand stand out. So, to help you in brainstorming some social media marketing strategies that will help expand your brand awareness and reach, here are 21 out-of-the-box […]

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Facebook Marketing 101: A Powerful Facebook Marketing Plan Anyone Can Use

Over the last decade, social media marketing has exploded in popularity. The cornerstone of virtually all digital marketing strategies, leveraging the massive reach that social platforms provide can make the difference between delivering an effective, on-brand message, or simply making noise. With over two billion active users, Facebook stands alone as the largest online community […]

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What Is A Marketing Agency?

Modern marketing agencies share little in common with the traditional advertising agencies of old. However, at their core they’re dedicated to the same overarching mission: to create lasting exchange relationships with clients. Combining creativity and analysis, a marketing agency is both an art and a science. Using critical insights, strategy, and a bit of charm, […]

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