Marketing Planning

Social Media Brand Index: Best Brands Twitter & Instagram | Top 10’s

This is a regularly updated index of the best of the best on Twitter and Instagram. Brands that stick out like a sore thumb – in a good way – because they…

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Social Brand Index

This is a regularly updated index of the best of the best on Twitter and Instagram. Brands that stick out like a sore thumb – in a good way – because they act like humans, rather than faceless corporations. Also factored into this ranking index but not the number one factor – the number of followers the brands have. Our ranking methodology is listed here (towards middle of the article.)

Social Brand Index

What makes an epic brand on social media – in short

We often lead with web design and SEO – but social is a powerful way to interact regularly – and the best brands participate in conversations in a way that endears people to them, and makes them magnetic. Even if you don’t love Wendy’s burgers – you may have seen one of their epic trolls on McDonald’s like this one:

Ultimately, it humanizes them. Their social media marketing team has a very clear tone and feel that they can implement together – with autonomy, and in a natural and cohesive way.

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4 Honorable Mentions

1. iHop – Instagram 21k followers | Twitter 33k followers.
One thing that makes them great: Tons of free P.R. from their stunt – changing their name from iHop to iHob for few weeks.

2. eBay – Instagram 21k followers | Twitter 33k followers.
One thing that makes them great: Consistent, active and using features like polls to create engagement

3. Red BullInstagram 10.8 million followers | Twitter 2 million followers

One thing that makes them great: Shot someone across Los Angeles, causing a P.R. uproar, and making Twitter and Instgram go nuts.

4. Hamburger HelperTwitter 30.2k followers.
One thing that makes them great: Literally made their own mixtape with rappers rapping about hamburger helper – hilariously overboard.

Top 10 Social Media – General / All

(Numbers as of indexing – latest index: March 2019)

  1. Wendy’sInstagram 842k followers | Twitter 3 million followers
  2. Coca ColaInstagram 2.6 million Followers | Twitter 3.3 million followers
  3. PlayStationInstagram 17.1 million followers |  Twitter 16.2 million followers
  4. ChanelInstagram 33.9 million followers |  Twitter 13.2 million followers
  5. XboxInstagram 8.7 million followers |  Twitter 13.2 million followers
  6. Starbucks – Instagram 17.4 million followers |  Twitter 11.4 million followers
  7. DoveInstagram 417k Followers |  Twitter 193k followers
  8. NikeInstagram 86.1 million followers |  Twitter 7.7 million followers
  9. Tesla – Instagram 5.5 million followers |  Twitter 3.5 million followers
  10. NetflixInstagram 13.8 million followers |  Twitter 5.8 million followers

Social Media Brand Index Ranking Methodology

Followers: How many people are following them on social media?

Visibility: How many mentions across the web are they getting?

Growth: How quickly are they growing / or not growing?

Engagement: How often is their follower base interacting with them?

Sentiment: Are people generally reacting positively to them?

Segment: Where is that in comparison to their competitors?

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