If you want your company’s website to not only earn you new business on a regular basis but also represent the level of quality you offer – and attract the best possible employees, you need to make sure it’s up to date. Does that mean a redesign every year? No. Are their ways to modify […]
Read More… from How Often Should a Brand Refresh Their Website?
Manufacturing marketing is maturing fast, and over the years a large chunk of the marketing spend has turned to digital sources to increase the effectiveness and the trackability. But has it paid off? Get the numbers + the satisfaction levels of 100’s of polled manufacturers in multiple studies below! 1. 71% of manufacturing content marketers […]
Read More… from 25 Important Manufacturing Marketing Statistics
If you want your manufacturing business to succeed, then you’re going to need to nail your RFQ (Request For Quote) responses. If you receive an RFQ, then you already have one foot in the door and are on your way to winning their business. Whoever took the time to fill out the request template on […]
Read More… from Responding to RFQs: 5 Tips to Get it Right Every Time
Should I be doing Search Engine Optimization or Pay-per-click advertising on Google or Facebook? How do they interplay? Does one help the other? All these questions and more will be answered in this short, but powerful post giving you the lay of the land regarding SEO and PPC for small businesses and contractors. You may […]
Read More… from SEO vs. PPC or Both? for Small Businesses & Contractors
Steve Krug is largely revered as the grandfather of web usability. For over three decades his consulting firm, Advanced Common Sense, has worked with top companies like Apple and NPR to assess how users interact with their products, websites, and software. Most notably, Krug is known as the author of “Don’t Make Me Think”, a […]
Read More… from “Don’t Make Me Think” (5 Key Takeaways on Web Design & Usability)
As early as we are in our business – over the last couple of years, I’ve learned a lot about hiring – and am continuing to learn. If this article can help you skip some of the problems I’ve had and skip to some good parts – that would be amazing! Just for a quick […]
Read More… from How to Find Good Employees + Where (4 Best Ways to Attract Them)
Profit First by Mike Michalowicz is a small business classic. Mike preaches that you should take profit first – that you as a business owner, and IF you ever had shareholders, should expect profit – and the business will run better because of this process. It will be healthier because it will be formed on […]
Read More… from “Profit First” by Mike Michalowicz – Summary and Book Review
A custom website is preferable to a pre-made theme for real professional businesses – because the site is made without concession’s to the theme (working with what the theme has available – this often happens when you design based on a theme.) If you are a freelancer or solopreneur who needs a website, working with […]
Read More… from Custom WordPress Websites vs. Buying a Pre-made WordPress Theme
A couple of years ago – WordPress expert Rand Fishkin came out and went against everything he had slammed on Squarespace for SEO previously. The problem – he had started consulting with Squarespace. He said he wasn’t being paid for the consultation, but it’s really hard to impartial when you’re helping them out. As we’ll […]
Read More… from Why Squarespace Still Sucks for SEO 2025 & What to Do Instead
As someone who writes a lot every day — whether for our clients our internally — I completely understand the pain and frustration that accompanies writer’s block. If you’re currently reading this, then it’s likely that you are experiencing some difficulty trying to drum up some copy for a website for your small business. If […]
Read More… from 5 Copywriting Secrets for Small Business Websites
