Qualify Sooner & Stop Chasing Bad Home Improvement Leads (w/ Jeff Wraley of Groundwork)

You may not think that having too many leads could ever be a bad thing, but it can. When you waste time chasing down bad leads for your business, you’re not only losing out on that individual lead, but you’re missing out on potential clients who might actually payout. Watch this amazing interview for how […]

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HVAC Direct Mail Marketing (3 Promotion Examples + 3 Companies to Use)

As of 2020, businesses spend almost $40 billion on direct mail marketing. Direct mail marketing is a crucial element to broadening brand reach ‒ and that’s no different in the HVAC industry.  While it might seem like a niche market, HVAC services are essential, and clients flock to HVAC contractors with diligent marketing campaigns. Below […]

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Best Drones for Roofers | 2025 Roofing Contractor Drone Reviews

Jeffrey Marcus of Drones for Contractors, generously shared this data recently in a Roofing Facebook group – and I was blown away with the dominance that Mavic has as far as drone ownership amongst roofers + contractors – check it out: Let’s go through the pro’s and con’s of each of these top 3 drone’s so you […]

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8 Ways to Improve Your Ranking on Google Local Services Ads

Google local service ads are phenomenal for getting leads when you’re high on the list. Hundreds of home services companies flocked to the service in every major city because of how effective it was… And then *BOOM* – it became somewhat oversaturated, and it became harder to win that first position. You have three options: You can […]

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57 of The Best SEO Keywords for HVAC Companies

To identify the best keywords and key phrases for HVAC companies – first understand what this list is not: Often LOCAL terms like ‘Best Service + City’ might actually be more likely to convert than ‘air conditioner’ for instance, even though there’s 375,000 people or more searching ‘air conditioner’ on your average month? You know that […]

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6 Ways Most Marketing Agencies Suck (+ 7 FAIL Examples)

Most Marketing Agencies suck!  Does that mean they’re bad people, or doing it on purpose? Usually not.  Besides this quick list, we share 6 Specific Examples of Marketing Agency FAILS below as well. A quick list of why most marketing agencies suck and what to do instead: Video: When to Hire Internally Instead + Why […]

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Ultimate Goal Setting Guide (+ Free Goal-Setting Template)

We’ve curated the very best information on goal-setting that exists, and laid out a scientifically proven formula for getting the best results out of your goals. From S.M.A.R.T. goals, to the science behind sharing goals – to the best Goal setting apps, goal setting software, and goal-setting templates. This is the best guide and resource […]

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Is Pay Per Click Worth it for Roofing Companies?

Are you a talented roofer in need of hassle-free roofing leads? PPC is the solution you need. When Set-up and manage right, you can expect high-quality and quantity leads. All of your competitors are using this method of marketing, which lets you see their data. It also gives you the ability to customize your campaigns, […]

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Best PPC Ad Extensions for Roofing Contractors

Have you ever felt frustrated searching for answers on Google and not finding what you’re looking for? Believe it or not, that’s not what Google wants! Google aims to provide relevant ads and search results for its users.  In order to keep users from having a bad experience, Google offers advertisers ppc ad extensions to […]

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