Carpenters are problem solvers. They build things and make them look good, but carpenter marketing isn’t always as simple. We want to make it easier for you so that you can keep working as a carpenter and not always having to worry about your marketing.
This guide will take you through the entire process of carpenter marketing: from coming up with a list of target markets to figuring out how much money you should spend on ads. We’ll be covering topics like carpenter SEO, carpenter social media, and even local carpenter advertising in this comprehensive guide for contractors!
Why Carpenters Need Carpenter Marketing
Marketing isn’t just some business jargon that you don’t need. Marketing can help keep your sales flowing and your business running even when you’re out on the job. Whether you’re a carpenter, plumber, electrician, or general contractor – marketing can help your business grow.
Carpenters work hard to come up with great solutions to their problems. But, all too often, marketing can seem just too hard, thankfully it doesn’t need to be, and if you want your business to keep growing steadily, you’ll need professional quality marketing.
The Carpenter Target Market: How to Find Customers
The carpenter’s target market is a list of potential customers. It’s all the people that you want to reach and sell your services to. You need to know who you want your carpenter marketing efforts to go after first, and then you can start to figure out how to market to them.
Finding your target market doesn’t need to be too difficult because, thankfully, as a service industry, carpenters have a lot of customers that come looking for them. But, despite the customers seeking you out, you’ll need to continue making it easier for your target market to find you.
Digital Marketing for Carpenters
One great way to get in front of the target market that’s looking for your service is through digital marketing. Digital carpenter marketing is a great way to get started with carpenter marketing because it’s relatively inexpensive and easy to do. There are a lot of ways that you can level up your marketing that’s more expensive; you can definitely get started on a small budget.
An Effective Website
Your website will be one of the most important tools for digital marketing. There are quite a few elements that need to be included. Clear calls-to-action (CTA’s), trust factors, customer reviews, and easy navigation are all great things to include in website design. Other factors that are a must include easy contact forms and mobile-friendly design.
Google Ads – PPC
Google Ads are the perfect marketing tool for almost any budget. These ads can be run across Google properties and third-party sites, which is a great way to reach other carpenters and customers. PPC or pay-per-click is a simple keyword-based add strategy that only costs you when your ad is shown to a customer.
Carpentry SEO: The Carpenter’s Website and Their Location on Google
You’ll need to be aware of carpenter SEO factors when it comes to your website. You want people looking for your services to easily find you when they’re searching for businesses on Google and other search engines. With the right SEO practices, you’ll be able to get more traffic to your website and more leads.
Google My Business
Google My Business (GMB) is a free marketing tool to set up, making it one of the most cost-effective tools for digital marketing today. If you’ve had a business for any amount of time, you might actually already have a GMB set up for your business.
This local listing allows potential customers to easily find your business without having to know where you’re located or how they can contact you. All you have to do is make sure your information is up to date, and you’ll start showing up on Google when your name is searched. GMBs are also great places to collect reviews from customers that have enjoyed your services.
Carpentry Social Media: Getting Carpenters Out There with Facebook, Instagram, and others
Carpentry Social Media is an important carpenter marketing tool, but it can quickly get expensive and time-consuming. With the right practices and a plan, social media doesn’t need to be too difficult. All you need is a strategy.
One simple thing that we like to do is use the same content in multiple places. For example, if you tweet or share a post on Facebook, just take that post and share it on your Instagram or LinkedIn. It’s that simple! Beyond that, you can share on-the-job photos, finished projects, or anything else that your viewers might find interesting. At the end of the day, just keep it simple.
Local Carpenter Advertising
If you’re trying to advertise locally, there are obviously all of the great digital solutions that you can work on, but you’ll also want to take advantage of the “hard copy” physical advertising.
Local carpenter advertising is a great way to reach customers because they’ll actually be able to hold the flier or ad in hand and see what you’re all about. This type of marketing can also be much more memorable for people.
Print is a great way to reach local customers, especially if you have the budget. There are so many options out there, and these ads can be made as simple or complex as you want them to be.
The style that works best for your business is up to you, but try a few different things out and then stick with what you find works the best.
Mailers are a marketing tool that can be very useful for businesses, especially if they’re looking to do a lot of local advertising to specific areas. Mailers might contain coupons, deals, or specials that you’re putting on. They’re a great way to get your brand into people’s hands and homes at a low cost.
Business cards are a carpenter marketing tool that almost every business should have. When you meet potential customers, they will often ask for your card, making it easier to follow up when they’re ready to purchase. Even if you don’t have personal business cards for everyone in your company, try to have a generic card that everyone can carry.
Merchandise is sometimes pricey, but it can be such a huge incentive and addition to your marketing. As carpenters, you will often have the opportunity to do big jobs. You might consider leaving a shirt or something with the owner of that project. If they’re happy with the project and they have a shirt to remind them, maybe they’ll refer you some business.
Outsourcing vs. Doing It Yourself
It’s easy to assume that you need to handle all of your marketing and advertising. This might be true for some smaller businesses, startups, or small projects. However, if you’re trying to make a name for yourself, it might be worth looking into marketing outsourcing or finding someone to come alongside you and your team.
Marketing agencies and firms will have specialized teams with a strong understanding of your industry, what works, what doesn’t work, and how to help your business succeed. You’ll be able to save more money by doing it yourself, but that doesn’t mean you’ll be able to do it as well as another company might.
Yet, at the end of the day, only you know what’s going to be right for your business. Don’t feel pressured to hire an agency; take your time and find the right fit at the right time.
When you do find yourself looking for a digital marketing agency, our team at Hook Agency would love to help you. We’re a construction marketing agency that’s here to help your business grow. Whether you’re looking for PPC, SEO, website design services, or a mix of all three, we’d be happy to help you!