Author: Tim Brown

Website: https://hookagency.com
About Tim Brown: <a href="https://hookagency.com/tim/">Tim Brown</a> is the founder of <a href="https://hookagency.com">Hook Agency</a> (a 55+ person marketing agency driving leads for home service contractors) and author of <a href="https://hookagency.com/hometownhero/">‘How to Become a Hometown Hero'</a> a best-seller, a speaker at AHR, keynote at Roofcon, and is a respected thought-leader in Home Services Marketing.

Posts by Tim Brown

5 Types of Building Construction Explained for Curious Minds

Posted on January 26, 2025 (November 7, 2025)

Understanding the types of building construction is essential for anyone working in or around the construction industry. Whether you’re an entrepreneur evaluating business opportunities, a marketer crafting campaigns, or simply a curious homeowner, knowing the differences can help you make informed decisions. Below, we break down the five primary types of building construction, how difficult […]

11 Top HVAC Business Software Options for Growing Companies

Posted on January 26, 2025 (November 13, 2025)

Selecting the right software is crucial for HVAC businesses aiming to enhance efficiency and service quality. Below is an overview of several notable HVAC business software options, including their average online ratings, pros and cons, concise value summaries, and user feedback from Reddit where available. 1. ServiceTitan • Average Rating: 4.5/5 • Pros: • Comprehensive […]

Google Maps SEO Services That Actually Work: Hook’s RankMap.Ai is Here

Posted on January 22, 2025 (November 5, 2025)

Imagine seeing your business light up Google Maps like a Christmas tree—greens everywhere, ranking 1-3 in your service areas, and dominating the Google Local Pack. 👀 Hook Agency’s brand-new RankMap.ai service is designed to make that happen for you. This really isn’t just basic local SEO—it’s a powerful blend of AI-driven automation, expert human optimization, […]

Home Services Web Design: 7 Powerful Examples 2025

Posted on January 13, 2025 (November 6, 2025)

A lot of people get their Home Services Website Design confused: They couldn’t be more wrong – after designing 100+ home service website designs and testing things with A/B tests, analytics, and User testing this is what actually works – with examples of what we’re talking about below. What works for Home Services Web Designs […]

John Maxwell’s 5 Levels of Leadership Applied to Roofing Sales Leaders

Posted on January 9, 2025 (November 14, 2025)

Running a roofing business isn’t just about getting jobs done—it’s about inspiring your team, delivering results, and creating a legacy that sets your company apart. In the article below, we’ll explore what it means to climb these levels as a roofing leader and offer actionable steps to progress through each stage. From building trust to […]

Shoulder Season HVAC Marketing Tips to Keep Your Leads Flowing

Posted on January 2, 2025 (November 14, 2025)

When HVAC businesses hit the shoulder season, staying proactive can mean the difference between a slow period and steady growth. Here’s a collection of insights from industry leaders to help you maximize your marketing efforts and maintain profitability during the slower months. But first – what’s the real challenge with shoulder seasons? Well take a […]

Can You Mix and Match Hook Agency’s Services?

Posted on January 2, 2025 (November 7, 2025)

Can You Mix and Match Hook Agency’s Services? Absolutely. And if you’re serious about growing your home service business, you should. When businesses combine services like SEO and Google Ads, the efficiencies stack up. At Hook Agency, we take the context you provide—target cities, services, and goals—and apply it across every channel. The result? A […]

Lawncare Website Design | 3 Gorgeous Examples For 2025

Posted on January 1, 2025 (November 6, 2025)

Most lawn care website designs are terrible… But that doesn’t mean you should accept the industry standard. In fact, that means there’s a huge advantage to not only having a extremely professional website design in 2025… But perhaps having something that surpasses the average by leaps and bounds. 💩 There’s a chance your uninspired, out […]

The Best Roofing CRM’s According to Roofers (2025 Update)

Posted on January 1, 2025 (January 9, 2026)

It’s easy to get wrapped up in the hype of whatever CRM companies tell US. Since we’re a marketing company – a lot of CRM’s want us to tell our clients about their product. But nothing is more telling than listening to roofers themselves. I’ve watched the Facebook groups and saved all of the posts […]

Google Maps SEO Statistics: Getting Higher in The Map Pack = $

Posted on January 1, 2025 (November 5, 2025)

Google Maps SEO helps businesses show up in search results for local consumers. With 80% of U.S. consumers searching for local businesses weekly and 32% searching daily, optimizing for local search is no longer optional. (Consumer Behavior Index) Google prioritizes local search by delivering results that meet location-based intent. Here are essential stats that highlight […]