Most lawn care website designs are terrible…
But that doesn’t mean you should accept the industry standard.
In fact, that means there’s a huge advantage to not only having a extremely professional website design in 2025…
But perhaps having something that surpasses the average by leaps and bounds.
- One that actually instills trust in not only homeowners but people running commercial properties.
- One that accurately describes what you do, and has imagery that elevates your entire service.
- And one that doesn’t look like a basic, out of the box WordPress theme, that makes you look like every other lawncare website on the market.
💩 There’s a chance your uninspired, out of date, basic website that looks like crap on mobile, and has broken links all over it, would better serve as fertilizer than actually getting new customers.
But wait – there’s hope.
Here are 3 Lawncare Website Examples to Inspire You
Each of these examples were chosen to illustrate a very specific point that they do, particularly well.
And each one will have an explanation for their principles to help you get inspired.
Stop waiting around, trying to copy your competitors – when your competitors are doing so much wrong.
Even if you’re smaller than them, you can have a website that looks more professional and custom to what’s so special about your company.
1. RJ Lawn & Landscape – Commercial Lawn and Landscape Website Design
Visit RJLawnService.Net
You should ‘Show What You Want to Grow.’
- This site has beautiful photographs that cycle through of real work they’ve completed.
- It highlights key services right away, so that you can navigate to your specific needs.
- It doesn’t overwhelm the visitor with too much content right away, but allows the aesthetic nature of some of the work to speak for itself.
Scrolling further – it very clearly showcases ‘Key Differentiating Features’ that set this company apart. In this case, it’s ‘ridiculous standards, and meticulous results’ and also that include it’s family first and start date since 1998, it’s broader mission to provide ‘captivating havens’ and it’s commitment to embrace challenges.
Take website copywriting seriously, and you’ll sell more
The broader principle I want you to consider here – is that this website’s design is more than pretty pictures.
The copywriting and the thoughtfulness about what the content is, takes center-stage.
That being said, the design obviously brings it all together – but don’t just give your web designer basic information, consider particularly that homepage and how you’re going to cut through the noise with the copywriting itself.
If you actually care about the copy on your website deeply, and make sure it’s different – your website will be way more effective, no matter who you choose to design it.
2. It’s not just about the Homepage – Perficut’s Lawncare Website Design
Visit Perficut.com
Perficut’s website perfectly illustrates the next important principle in making a ‘better than the low standard’ in lawncare website design:
- The homepage ‘hero unit’ (or the part above the fold) is only the beginning of an excellent customer experience.
- The footer of the website is another super important aspect of framing everything in a high-end, compelling look.
- The interior pages, like the about pages and service pages may play an additionally crucial role in helping a customer get all the way to your CRM.
Showcase your process, and make it easy for people to understand
In this case Perficut is sharing their process in this circular graphic on their about page that animates each icon one at a time.
- Make sure you give information about each step of the way, and don’t make it overwhelming
- The main purpose of clearly outlining your process is to decrease anxiety, and increase clarity so someone feels comfortable calling you or filling out the form.
- Brand the look of the process, like Perficut’s ‘Power Process’ and let the homeowner or property manager appreciate this may be a unique, distinguishing feature that your company has vs. just a process everyone uses.
3. When you have more than one service or location, helping them navigate there – Spring Green’s Lawn Care Web Design
Visit Spring-Green.com
Some of the more sophisticated lawncare websites not only direct you to the individual services (whether it be tree care, lawn care or pest control) they will even direct you to the location landing page closest to you based on your zip code.
This feature and features like it are smart for larger companies, franchises or other complex location based needs.
This design also features a clean open look to it, and photography that helps draw the eye to what they want you to be thinking about.
This brings us to our broader principles of persuasion, and things to make sure of on our website:
Hook Agency’s Winning Website Formula for Lawn Care Companies
Your lawn care website isn’t just a place to list your services—it’s a tool to generate trust, drive leads, and set you apart from the cookie-cutter competition. Here’s how to apply our Winning Website Formula to create a site that actually works:
1. Clear and Compelling Call-to-Actions (CTAs)
Most lawn care websites fail because they leave visitors guessing about what to do next. Your website should have clear, well-placed CTAs that direct potential customers to take action—whether it’s scheduling an estimate, calling your team, or requesting a lawn analysis.
- Use high-contrast buttons that stand out.
- Make CTAs persistent (stick them in the header and throughout pages).
- Have one strong, primary CTA (not five different competing ones).
Example: “Get a Free Lawn Assessment” beats a generic “Contact Us” button every time.
2. Professional, High-Quality Imagery (Ditch the Stock Photos)
A pixelated, outdated lawn care website screams “cheap” to potential customers. Your website’s imagery should:
- Feature your actual work—not bland stock images.
- Showcase before-and-after shots to demonstrate transformations.
- Include smiling team members and branded trucks to reinforce professionalism.
A site that looks premium immediately makes your service feel premium.
3. Lightning-Fast and Mobile-Optimized
Most homeowners searching for lawn care are on their phones. If your site is slow or hard to navigate on mobile, you’re losing leads.
- Page speed matters. Your site should load in under 3 seconds.
- Ensure forms and buttons are mobile-friendly (no tiny text or misaligned elements).
- Cut out fluff. Keep content scannable and to the point.
Google favors fast, mobile-friendly sites—so if you want to rank well, this is a must.
4. SEO That Brings in Customers
A beautiful lawn care website is useless if no one finds it. SEO is how you get in front of potential customers before they even know they need you.
- Local SEO is king. Optimize your site for “[City] Lawn Care” and service-specific searches. (One great solution for this is RankMap.ai)
- Have a dedicated landing page for each major service (e.g., lawn fertilization, aeration, weed control).
- Use schema markup and Google My Business optimization to boost local rankings.
Get SEO right, and your site will work 24/7 to bring in leads.
5. A Website That Feels Custom (Because It Is)
Most lawn care sites look like they were thrown together in an afternoon. Hook Agency’s Winning Website Formula ensures yours:
- Feels high-end and unique—not like a WordPress template.
- Has brand personality (colors, typography, and messaging that set you apart).
- Speaks directly to your customers’ pain points (e.g., “Tired of brown patches? We fix that.”).
A truly custom website builds trust and makes people want to hire you over the competition.
Ready to Upgrade Your Lawn Care Website?
If your site looks like it was built a decade ago, it’s probably costing you money. A professional, strategic website is one of the best investments you can make for your business.
🚀 Hook Agency specializes in custom, high-performing websites for home service businesses.
Want to see what’s possible? Let’s chat.
