Author: Tim Brown

Website: https://hookagency.com
About Tim Brown: <a href="https://hookagency.com/tim/">Tim Brown</a> is the founder of <a href="https://hookagency.com">Hook Agency</a> (a 55+ person marketing agency driving leads for home service contractors) and author of <a href="https://hookagency.com/hometownhero/">‘How to Become a Hometown Hero'</a> a best-seller, a speaker at AHR, keynote at Roofcon, and is a respected thought-leader in Home Services Marketing.

Posts by Tim Brown

Crafting the Perfect Home Service Website Headlines (Copywriting 101)

Posted on March 11, 2025 (November 11, 2025)

87% of visitors will leave your home service website within 8 seconds if your headline fails to grab them. Those first few words determine whether you earn a customer or lose them to competitors. The Psychology Behind Irresistible Headlines Joseph Sugarman, the legendary copywriter who generated over $1 billion in sales, insisted that.. “The purpose […]

Should You Use ChatGPT for SEO? Here’s the Real Answer

Posted on March 11, 2025 (March 11, 2025)

If you’re wondering whether you should use ChatGPT for SEO, the answer is a qualified yes—but only if you use it the right way. AI can help you scale content production, improve efficiency, and even uncover new SEO opportunities. But if used incorrectly, it can actually harm your website’s rankings. This guide breaks down how […]

6 Best Service Titan + Housecall Pro Specialists & Coaches (Real Reviews)

Posted on March 4, 2025 (November 13, 2025)

Running an HVAC or plumbing business can feel like juggling too many tools at once. 1. Titan Pro Technologies Website: titanprotechnologies.comSpecialty: ServiceTitan setup, coaching, and optimization. Titan Pro Technologies lives and breathes ServiceTitan. They don’t just get the software; they know the ins and outs of HVAC and plumbing workflows, ensuring ServiceTitan fits your business […]

Top Home Services Marketing KPI’s to Track and Manage

Posted on March 2, 2025 (November 6, 2025)

Imagine this: Your phone rings. It’s a potential customer. But you miss the call. In the home services industry, this isn’t just a missed call—it’s a missed opportunity. A potential $1,000 job gone in seconds. Now, multiply that by ten missed calls a week. That’s $10,000 slipping through your fingers. Over a month? $40,000. In […]

Cheap Leads Trap: The Myth of “More Leads = More Revenue”

Posted on March 2, 2025 (November 11, 2025)

Would you trust a $5 parachute? Of course not. So why do so many businesses chase the cheapest leads, hoping for premium results? The obsession with low-cost leads is a dangerous game that can silently kill your business by inflating customer acquisition costs (CAC) over time, draining resources, and leading to a flood of unqualified […]

9 Top Home Services Influencers to Follow and Learn From

Posted on March 2, 2025 (November 7, 2025)

In the home services industry, learning from the best is invaluable. 1. Tommy Mello – The Real Deal in Business Growth Tommy Mello, the founder of A1 Garage Door Service and author of Home Service Millionaire, is highly regarded for his straightforward, no-nonsense approach. Known for giving honest advice without sugar-coating, Mello’s followers value his […]

Fixing a Revenue Plateau in HVAC & Plumbing: Hard Truths and Expert Strategies

Posted on March 2, 2025 (November 7, 2025)

Despite experienced hires and rebranding, many HVAC & plumbing businesses get stuck at $50K–$125K/month. They have inconsistent performance, leadership gaps, weak sales, misaligned roles, and high expenses. Fix This Now: ✔ Keep top performers selling, not installing. Let your best tech close deals while lower performers handle installs.✔ Implement call-by-call management. Daily tracking, huddles, and […]

When Is the Slow Season for Roofing? Do Roofers Work in Winter?

Posted on March 2, 2025 (November 14, 2025)

Roofing is a seasonal game, and in cold-weather states, the slow season typically runs from December to early spring when full replacements become impractical. Understanding the Roofing Business Cycle Roofing is a seasonal industry, with business fluctuating depending on weather conditions, demand, and homeowner priorities. Winter Roofing: What Roofers Do When Full Replacements Aren’t Possible […]