Should You Use ChatGPT for SEO? Here’s the Real Answer

If you’re wondering whether you should use ChatGPT for SEO, the answer is a qualified yes—but only if you use it the right way. AI can help you scale content production, improve efficiency, and even uncover new SEO opportunities. But if used incorrectly, it can actually harm your website’s rankings.

This guide breaks down how to use AI for SEO without hurting your website, covering real-world strategies, advanced AI prompts, and best practices that go beyond just copy-pasting generic ChatGPT content.

Why Use AI for SEO?

AI is changing SEO in three major ways:

1. Speed – AI helps create content faster than ever before.
2. Competitive Edge – If your competitors are using AI and you’re not, they’ll pull ahead.
3. AI’s Influence on Search – The content we create now shapes AI-generated results in search engines.

Think of SEO today as a competition where “everyone is on steroids.” If you don’t use AI strategically, you risk falling behind. But simply using AI isn’t enough—you need to use it correctly to avoid penalties.

The #1 Mistake: How AI Can Hurt Your Website

The biggest risk with AI-generated content? Repetitive, low-value, and unoriginal content.

Why This Hurts SEO

• Duplicate content: AI-generated text is often similar to what others are publishing.
• Lack of depth: ChatGPT produces surface-level answers unless you give it detailed prompts.
• No unique angle: If your content is generic, Google won’t see a reason to rank it above competitors.

Fix It: Make AI-Generated Content Unique

Here’s how to improve AI-generated content so it actually ranks:

✅ Give AI more context: Provide specific details, angles, or a unique perspective.

✅ Modify AI content: Adjust headlines, add expert insights, and personalize sections.

✅ Use differentiators: Clearly state why your company is different and reinforce that throughout the content.

✅ Embed other media: Add images, videos, and statistics to make your content more useful.

Quick Prompt to Improve AI Content:

“Make this content unique by adding a fresh angle, deeper insights, and an expert perspective. Avoid common ChatGPT phrases like ‘in conclusion’ and rewrite sections in a more natural tone.”

3 AI-Powered SEO Strategies That Actually Work

1. Use AI to Generate Better Prompts

Most people ask ChatGPT to generate content directly—but the key is asking AI to improve your prompt first.

How to Do It:

“I’m writing a blog post on [topic]. Write a prompt that ensures unique, expert-level content that avoids common AI phrases and repetitive wording.”

Once you have a better prompt, use that to generate high-quality, non-generic content.

2. Turn YouTube Videos Into Blog Posts

YouTube is full of expert-level content. Instead of guessing what to write, why not leverage expert knowledge from videos?

Step-by-Step Guide:

1. Find a relevant YouTube video from an industry expert.
2. Copy the transcript (YouTube provides this under the video description).
3. Use This Prompt:“Turn this video transcript into an SEO-optimized blog post for [keyword] with key takeaways, FAQs, and a strong call to action. Summarize main points under clear headlines, use bullet points for readability, and integrate relevant statistics. Our company name is [X], and our differentiating features are [A, B, C].”
4. Tweak the final version by improving sentence structure, adding images, and making the intro more engaging.

This approach ensures accuracy, avoids misinformation, and produces more valuable, human-like content.

3. Find SEO Opportunities Using AI + Google Search Console

Google Search Console provides real SEO data, which AI can analyze to identify quick wins for ranking improvements.

How to Find SEO Opportunities:

1. Go to Google Search Console and export your search query data.
2. Paste the CSV into ChatGPT with this prompt:”Analyze this search query data and find high-opportunity keywords ranking in positions 6-20 with high impressions. Prioritize them based on impressions and ranking potential.”
3. Use this insight to expand content, improve rankings, and gain backlinks.

Competitive SEO Research with AI

How to Steal Your Competitor’s Best Keywords

AI + SEO tools like Ahrefs or SEMrush can uncover high-value keywords that drive revenue for your competitors.

Step-by-Step Process:

1. Use Ahrefs or SEMrush to export your competitor’s ranking keywords.
2. Paste the data into ChatGPT with this prompt:”Identify keywords likely driving revenue based on high cost-per-click (CPC), strong organic traffic, and buyer intent. Prioritize those ranking in the top 10 and appearing in featured snippets or local packs.”
3. Use the insights to optimize existing pages or create new content targeting these keywords.

“Identify keywords likely driving revenue by looking at high CPC, strong organic traffic, and buyer intent. Focus on those ranking in the top 10 and appearing in key SERP features like Featured Snippets or Local Pack. ”

AI for SEO Content Optimization

Make AI-Generated Content More Engaging

To avoid generic AI content, add these human elements:

✅ Bullet points & subheadings – Improve readability.
✅ Images & media – Visual elements improve engagement.
✅ Real quotes & stats – Add credibility.
✅ Internal & external links – Strengthen authority.

Pro Tip: Add FAQs from Google’s ‘People Also Ask’ section to make your content more complete.

AI for On-Page SEO & Image Optimization

Use AI to automatically generate alt text for images, improving SEO and accessibility.

✅ Tool to Automate This: WordPress Plugin: AltText.AI – It analyzes images and writes SEO-friendly alt text automatically.

Example Prompt:

“Generate clear, concise, and authoritative alt text for this image that includes relevant keywords but sounds natural.”

The Right Balance: AI + Human Expertise = SEO Success

AI should not replace human expertise—it should enhance it. If you’re just copy-pasting AI-generated content without adding anything unique, Google will penalize your site.

The Winning Formula:

• AI accelerates content production.
• Human oversight ensures quality.
• SEO tools like Ahrefs or SEMrush provide real search data.

Need SEO Help? Let Hook Agency Do It for You

At Hook Agency, we blend AI-powered efficiency with real, hands-on SEO expertise. Our approach is custom, consistent, and relentless—with proven results for home service businesses, contractors, and trade professionals.

What We Offer:

✅ Custom websites built for conversions.
✅ SEO campaigns that drive real leads.
✅ Google Ads & Local SEO management for better rankings.

🚀 Ready to grow your business? Visit this page to book a call today.