We all know that door-knocking is one of the best ways to take control of your destiny when it comes to getting more roofing deals, especially when your in an insurance marketing. But what do you say as an opening line? Maybe you don’t want to use these one’s that your hilarious competitors might use, […]
Read More… from Best Doorknocking Opening Lines for Roof Inspections
Roofing supplements can be done internally – but many choose to have outside experts help them get the most money, for the work that they’re doing. You may think that supplements are for only when you didn’t scope the project correctly. You may not understand fully why supplement will make you more money, you deserve. […]
Read More… from 5 Roofing Supplement Items You’re Missing from Supplement Experts
Starting a roofing company can be both exciting and challenging. You have the opportunity to build something from the ground up, but you’ll also face fierce competition in the market. There are legal loopholes to jump through, creative decisions to make and that’s all before you start marketing your services. However, you’re not the first […]
Read More… from Starting Your Own Roofing Company: A Step-by-Step Guide
In recent years, the roofing industry has been hit hard by significant price increases, leaving both homeowners and contractors searching for answers and strategies to cope with the rising costs. The shift from an average of $400 to a staggering $600-$800 per square for roofing installations This underscores the urgency to understand and address the […]
Read More… from Navigating Roofing Price Increases from Suppliers + Manufacturers
What’s your best *quick-hitter* tip for improving closing rate? Here are 3 from Becca Switzer: Actually having a script that you follow every time that answers and prevents objections. Identify where your losing people – where are their eyes glazing over and make your presentation more sticky / emotional in those places to keep them […]
Read More… from Fix Your Roofing Sales Close Rate w/ Becca Switzer
Finding the right sales reps for your roofing business is about diving deep into the fabric of motivation, culture, and personal growth. It’s not just about handing out leads; it’s about building a supportive environment that cultivates not just great salespeople but remarkable individuals. From the insightful perspectives of industry leaders like Crystal Watterson, […]
Read More… from How to Recruit Roofing Sales Reps: Find Rockstars
Should roofers pay for insurance deductibles? You may think they are ‘robin hood’ because they offer to do this. Perhaps they really are just eating the loss. Or perhaps – it could force them to cut corners to make up for the lack of payment. Insurance Companies Aren’t the End-All First off, let’s clear the […]
Read More… from Should Roofers Pay for Insurance Deductibles? Legal/Ethical Concerns
So many of you are using A.I. already – but besides avoiding the obvious pitfalls: Posting purely A.I. content that is uninspiring and lacks a human touch. Not understanding the fundamental marketing principles so whatever tools you leverage are used as effectively as possible. Avoiding A.I. entirely could be a complete waste of resources: Especially […]
Read More… from How to Use A.I. in Marketing a Roofing Business
If you’re a contractor or own a home services business, online reviews can make or break your reputation. Potential clients turn to the internet to research and evaluate service providers before deciding. Your online presence and the feedback from previous clients play a critical role in establishing trust and credibility. Positive online reviews can attract […]
Read More… from Online Reviews: Boost Your Business with Customer Feedback
When it comes to branding, having an effective tagline can truly set you apart from your competition. Whether they mean to or not, consumers most definitely “judge a book by its’ cover” when deciding on a company to do business with. But do slogans matter for roofing companies? And what makes a great slogan anyways? […]
Read More… from Roofing Slogans 38 Examples of Effective Taglines & Why
