Let’s Dispel Some Common Myths About Salespeople

A person in a dark suit confidently extends their right hand for a handshake against a shadowy backdrop, breaking stereotypes about salespeople with an authentic gesture of welcome or agreement.

It’s often said that “80% of sales are made by 20% of salespeople.” Many times, “The winner sells to the prospects, and the loser gives up“. You can imagine the work that 20% of sales guys put in. Fascinating right? Nonetheless, as a successful salesperson, you cannot help the fact that people believe things about […]

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How to Make $100k in Roofing Sales: Tips for Success in 2024

100k in roofing sales

If you want to break into the lucrative roofing sales industry and make six figures, then this blog post is for you. Learn all about key skills, helpful strategies, and various technologies that can help boost your success in roofing sales so that you are able to reach the milestone of 100K. Utilize these methods […]

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What % Should of Revenue Should Overhead Be for a Roofing Company?

Roofing Business Owner Raining Money Overhead Profit

You may think we’re just gonna give you a straight answer: The percentage of revenue that should be allocated to overhead costs can vary significantly based on several factors. These include the size of your business, location, the volume of work you handle, and the efficiency of your operations. However, as a benchmark, the conventional […]

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The Power of Door Hangers in Roofing Canvassing: 3 Powerful Tips

Roofing door hangers

It’s undeniable that in the digital age, most businesses have shifted their focus to online marketing. But for certain industries, such as roofing, traditional marketing methods still carry considerable weight. A standout strategy in the roofing business is the use of door hangers for canvassing. This low-tech, high-impact marketing tool can drive impressive results when […]

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Five Special Q & A’s With Dmitry Lipinskiy (Directorii/RoofingInsights CEO)

Behind The Scenes Directorii / Roofing Insights

Soo, we stopped at the Directorii and Roofing Insights Headquarters at Brooklyn Park, Minnesota, and asked some questions you might’ve had in mind for them. Dmitry Lipinskiy has proven himself an expert on digital marketing, YouTube content creation, and branding, particularly for roofers.  So, we thought it fit to learn a thing or two from […]

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Cheaper Estimate Sales Responses: Overcome Price Objections

Too High Roofing Quote/Estimate - Cheaper Bid Objection Handling in Sales - Homeowner frustrated with expensive estimate looks up at high bid

Roofing, my friends, can be a pretty hefty investment when it comes to sprucing up your humble abode. And you know what that means? Yep, it’s the price objections parade! Homeowners everywhere are playing the “Who’s got the best deal?” game, waving around those pesky cheaper estimates like shiny trophies. But fear not, fellow roofers […]

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Roofing Crews Needed? 6 Ways to Better Find Roofing Subcontractors

Construction crew working on a wood roof of a home

As a roofing company owner or home service business leader, you need to ensure that your projects are completed on time, within budget, and to the highest quality standards. At the end of the day, the only opinion that matters is your customers when the job is COMPLETED. Roofing is an essential component of any […]

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Evergreen Roofing Content Strategies: Crush The Competiton

Evergreen Content Strategies

Roofing content is easy.  All you do is just ask ChatGPT to write you a blog post, and then you’ll rank for 10,000’s of keywords and sit back and rake in the profits. Except… So will all your competitors? Google is going to get smarter and smarter. If you didn’t know how to Search Engine […]

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Breaking Bad: How to Stop Angi/HomeAdvisor Sales Calls

How to Stop Angi Leads Home Advsior calls image: Walter White from breaking bad mad at phonecall

If you’re a roofing company owner or a home service business leader, you’re likely all too familiar with the relentless sales calls from Angi (formerly Angie’s List) and HomeAdvisor. These platforms may promise to bring in valuable leads, but at what cost? Are low-quality shared leads as addicting as Walter White’s sweet sweet blue stuff? […]

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