Managing your reputation in today’s digital age is more than just a good-to-have – it’s essential. […]
Read More… from Ways You Can Improve Your Home Services Company’s Online Reputation
Ever try to get that infectious “I’m Lovin’ It” tune out of your head? Yeah, good luck with that. From the Golden Arches to this catchy earworm, McDonald’s has always had a knack for serving us some well-cooked branding with a side of advertising charm. The secret sauce? Memorable slogans and jingles. But let’s not […]
Read More… from I’m Lovin’ It: The Mystery of Mcdonald’s Jingle + Creating Your Own
In a world where angi.com and HomeAdvisor dominate the online market, digital marketing for flooring companies can feel hopeless. The flooring industry has no shortage of online advertisers with big budgets. If you own a flooring company and feel like you’re out of options for lead generation, it might be time to reach out to […]
It’s common knowledge that marketing and business work hand-in-hand. HubSpot’s Co-founder, Brian Halligan, was 100% on point when he said, “It’s not what you sell that matters as much as how you sell it.” Suppose you carefully observe successful businesses in your local market today. In that case, you’ll find out that each has a series […]
Read More… from 7 Marketing Principles For Roofing Business Owners (+Book Ideas)
Simply put, personal branding videos are tools you can maximize to introduce your brand to other businesses or customers. Using personal branding videos in your marketing aims to produce stellar marketing results or ROI. Why? Because people believe what they see the most. As the saying goes, “Seeing Is Believing.” You stand to gain A […]
Read More… from 5 Secrets to Utilizing Videos for Personal Branding
But how do you encourage your customers to leave positive reviews and refer you to their friends and family? The answer is simple: show them APPRECIATION. In this post, we’ll go beyond the typical discount and explore unique customer appreciation ideas that will increase your roofing company’s reviews and referrals. Something we stand STRONGLY by […]
Read More… from Increase Roofing Reviews and Referrals: 5 Customer Appreciation Ideas To Utilize
Sounds funny but undeniable. He predicted the internet’s importance in business growth as early as 1996 when only about 1% of the world was online. Today, Roofer marketing has evolved beyond newspaper ads and regular door-to-doors; you must be online! Your company’s online presence is the “meat” of your marketing. And by online, we mean […]
Read More… from 5 Roofer Marketing Tips to Boost Your Online Presence this Summer
Adding humor to your marketing is one surefire, effortless way to reach your audiences. No one forgets a hilarious joke that easily, right? It’s incredible how your brand name registers in people’s minds when they can associate it with a fun experience. To win in your marketing, you must sound nothing less than humorous, memorable, […]
Read More… from Humor in Marketing: Five Types to Use in Your Strategy
Can you imagine that people in a wealthy, prosperous nation like America were hardly brushing their teeth over a hundred years ago, say in the early 1900s? And that the US Army officials were saying that poor dental hygiene was a national security risk when they found that so many recruits had rotting teeth when […]
The modern hair coloring revolution came not through a safer product, or through a one-step, easy-to-use formulation, but through clever, image-changing advertising, wrote Charles Panati, the former Newsweek editor and a successful author of many books. Specifically, it was the long-running Clairol campaigns of the 1950s and 1960s that asked – Does She or Doesn’t She? – […]
Read More… from Does She or Doesn’t She – Clairol Classic Hair Coloring Advertisement
