If you dream of owning a business and enjoy handy work, starting a home improvement company might be the right fit for you. However, the tasks involved with launching a business can feel overwhelming. In this step-by-step guide, we’ll walk you through how to start a home improvement business. Step 1: Get Experience While there’s […]
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If you’re looking to work with a marketing agency that specializes in the cabinet industry, then you’re looking for what we’d call a niche agency. A niche marketing agency is one that works specifically in one industry or a group of very similar industries. Here at Hook Agency, we consider ourselves a niche marketing agency. […]
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If you’re paying for a marketing tool or working with an agency, it shouldn’t make your job harder. Unfortunately, there’s an abundance of “solutions” out there that will end up adding stress and taking away from the time you need for your clients. Here’s the good news: Wonderful marketing agencies for painting companies still exist, […]
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There’s nothing worse than having to tell a client “it’s in the contract”, but that’s exactly why you need one. As a construction contractor, you have to make sure the scope of the project is clearly defined and that the obligations of both parties are stated. To take an extra headache away for you, we […]
Read More… from 5 Of the Best Construction Contract Templates (+ How to Write)
Before you grab a ladder and load up on shingles, you should know that roofing is not easy work. Despite the difficulty, many professional roofers are proud of their trade and make a good living from it! To keep you safe and prepared, let’s go through the basics. “The first thing you’ll want to consider […]
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Your brand is insanely dull. It’s not juicy. And no one cares about it. But there’s hope. If you can tie your brand to the things your customers are obsessed with, your brand can get a hell of a lot more interesting. One thing your ideal customer cares a lot about is, well, themself. Here […]
Read More… from 3 Frameworks to Make Your Brand Story More Persuasive & Sticky
There are a lot of home builders out there, which means there are already a lot of great home builder names that are taken. Don’t worry, though. If you’re looking to start a high-end home builder company, we’ve got you covered. Here are 30 creative high-end home builder names to use for your new business […]
Does your website represent the level of quality that the company offers? What if I told you – a bad website can literally lose a companies customers, and a competitor’s nicer looking website is actually stealing them away?! Stop the bleeding! I can understand how bad it would feel to offer better products or services, […]
Read More… from Website Design Tips: Ultimate Guide to Small Business Web Design
What makes Louis Vuitton able to charge $3,000 a purse. Surely the craftsmanship and the time spent on design have helped them feel comfortable charging 6 times of a Kate Spade or Michael Kors purse, but there’s more as well – this post will give you the secrets that have helped luxury brands charge 2x […]
Read More… from 7 Luxury Marketing Strategies that Will Help You 10X Your Price
If your business isn’t writing and sending out press releases, you should start immediately. Not only will a good press release boost your brand awareness, but it can also get powerful links back to your site (Hello SEO boosts galore). In addition to these benefits, press releases are also great for: Announcing a new product […]
Read More… from How to Write a Press Release – A Powerful Formula to Attract Attention to Your Brand
