What Does ‘Content’ Mean in Marketing + Websites: Quality vs. Not

Content marketing is a strategy that focuses on creating and distributing targeted content to engage and attract an audience. Recent statistics claim that as much as 80% of consumers prefer to learn about a company through customized content. Some brands such as American Girl, Starbucks, and Disney do very well to focus on their key […]

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Roofing Landing Page – Our 5 Part Formula to Score Leads

Your roofing landing page is your chance to make the right impression and make an impact on your marketing campaign. A good one can generate millions of dollars for your roofing company, while a poorly executed one can fail to generate any new business.  A landing page should not be confused with a home page, […]

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The Power of Strategic Partnerships

A strategic partnership can be defined as a formal agreement between complementary businesses that are formed in order to build stronger market positions for the participating parties. It allows businesses to get opportunities to expand past their current resources in order to get a better grasp on their market. Because this strategy has been so […]

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