When it comes to building a system that generates more leads, it is not something that will just happen overnight.
It takes commitment, knowledge, and some trial and error. But how do you know where to even start?
I’m sure that’s what brought you to this page. Or you’re looking for ways that you can continue to build upon the success you’ve already achieved!
Either way, this post can help you to find new ways to build up your business and get the painting leads that you’re searching for. So with that, let’s get started.
Tip 1. Maximize Your Referrals
When it comes to the painting business, the power of positive word of mouth is going to be your best friend. Take the time and find the best ways to capitalize on this, whether that be through referral programs that you build into your systems such as discounts or even something as simple as just giving out gift cards or straight-up cash to show your appreciation, there are several ways to go about it.
However, while these are all great ways to get more referrals, one of the best ways to get more referrals is just through the quality of your work.
No matter how cool your referral programs are, if you don’t have the quality work to back up your business then it’s going to be a very tough time getting referrals. After all, that’s the reason people are coming to you – so they can get quality work done. Not just so they can get a $50 gift card to the Applebees down the street.
Remember to make your customers happy with the work you do and they’ll be glad to refer your business to their friends, neighbors, and family. And if they don’t bring it up themselves, a nude in the right direction can always help with that.
Tip 2: Market Strategically to Your Audience
When it comes to using printed materials such as flyers, signs, business cards, or other mailers, you should have a strategic approach with where and how you use them.
Using a more targeted approach with this is going to be the approach you want to take with these areas. By this, we mean that while it may seem like a great idea to put up your signs in high traffic areas to get the most eyes possible on them, and for some, this has worked, but it’s not always the best way. An approach that has been successful for many is leaving signs in front of houses that you have done work on. This is a great way for you to show the quality of your work and for people to see the type of work you are capable of doing for them! When it comes to things like business cards, they are best for when you first meet prospects or you can leave them with retailers so they can share them with customers.
Another method that doesn’t get as much credit as perhaps it deserves is the company shirts of the crew. People will see these shirts when they are working jobs or when they are heading to the store to pick up supplies. Get ones that will leave an impression in people’s heads, but also don’t go so overboard to the point of them being unprofessional.
Tip 3: Build SEO landing pages
SEO landing pages are made so you can show up in searches for the areas that you serve. For example, if you are located in Minneapolis, MN but want to show that you serve St. Paul as well, you are able to make a landing page for St. Paul painting.
This is a great strategy that will help you to earn more traffic to your website when people are searching for things like Minneapolis Painters so you can get them to land on your page.
These pages are made to rank organically for certain phrases and can really help to increase your rankings for the competitive keyword phrases you should be ranking for.
Tip 4: Get a professional website
The center point of lead generation for your business is your website. This is where an extremely high percentage of your leads will come and be converted by either calling or filling out a form on the site.
Your website should be a sign of professionalism for your company meaning that you want to keep it updated, clean, and easy to navigate so you can convert more leads. The easier you can make it for them to get where you want them to go, the more leads you will get.
Other items to include in your website are client testimonials and photos of work that you have done. These are trust factors that earn the trust of your potential customers and more likely for you to get them to convert.
Another major factor to have included in your website is mobile friendliness so that leads can convert directly from their mobile devices. Around 50 percent of traffic on the internet comes from mobile devices so if you don’t have a mobile-friendly website, you could be missing out on a ton of conversions.
Your website is the first impression you leave on your potential customers, make sure its a good one.
Tip 5. Use Social Media to generate Painting Leads
Using social media platforms such as Facebook, Twitter, and Instagram are great ways to showcase and promote your painting services around your local service areas.
All you need to do is create social media accounts and join local groups from your city and make more users aware of your painting company. Instead of constantly pushing ads on these pages, be helpful and share advice. This will give you more of an authoritative presence to them so you will be the go-to person when they need help.
It also helps when you get reviews on your Facebook account from old customers that you did work for so you can build trust with your community and get more leads.
There are several different ways for you to generate more painting leads for your business but which ones work best for you depends on your current business, location, and situation. The home improvement area is continuing to be a growing market, so it’s best that you take advantage of it.
Thanks for reading through these 5 Pro Tips on How to Get Painting Leads.