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storm vs retail roofing inspection

September 22, 2022

7 minutes

Starting Out on Storm vs. Retail Roofing

Recently started your roofing business and wondering which model to begin with? You are not alone! Knowing which model to settle on, between Storm…

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direct mail for roofing

September 15, 2022

6 minutes

Direct Mail for Roofing That Doesn’t Suck

What makes direct mail suck right now to many roofers? Well, many roofers have tried it once, and it didn’t work for them, so…

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Hand of an electrician with multimeter probe

September 1, 2022

8 minutes

The 5 Most Effective Marketing Strategies for Electrical Contracting

Running an electrical contracting business is tough, especially when you add the challenge of marketing and generating new leads. Earning leads is a constant…

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man working on commercial roofing website inspiration

August 30, 2022

9 minutes

Commercial Roofing Website Inspiration | 7 Amazing Examples

With the ever-increasing number of commercial roofing businesses, it’s more important than ever to make sure that you stand out amongst your competitors. The…

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seo is slow

August 26, 2022

9 minutes

SEO is Slow – Will Anything Speed it Up?

Ever heard Jeff Bezos’s quote? “One thing I love about customers is that they are divinely discontent. Their expectations are never static – they…

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roofing contractor finding ways to avoid missing leads

August 10, 2022

6 minutes

5 Ways To Ensure Leads Aren’t Slipping Through Cracks

Large companies aren’t immune to giant call problems and don’t know how to avoid missing leads. Shocking, we know. Here at Hook, we listen…

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drone taking picture of roof for roof measurement software vs hand measuring

July 15, 2022

5 minutes

Roof Measurement Software vs Hand Measuring (Pro’s + Con’s)

The ease measurement tools and software bring you can’t be overstated. They save time and effort, making the process a whole lot easier.  They…

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roofing sales objections arise while couple looks at estimate

July 6, 2022

10 minutes

Top Objections in Roofing Sales and How to Handle Them

Let’s face it, objections are naturally a part of the sales process; they’re hard to avoid. To be prepared, you can come up with…

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June 29, 2022

7 minutes

Roofing Website User Testing Exploration – 3 Strategies

A crucial part of any digital product is the user experience. Our team at hook is specialized in building and maintaining websites that rank…

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camera filming two sales reps creating a video to recruit more reps

June 21, 2022

7 minutes

How To Use Video to Recruit Roofing Salespeople

Pictures and text may speak a thousand words, but videos shout thousands of images and can create strong emotions just by sharing what working…

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construction worker team hands shaking after hiring after labor shortage

June 13, 2022

7 minutes

Five Reasons Why You Have a Labor Shortage

Facing a labor shortage? What do you think are the real reasons people struggle to hire great applicants? Or let’s say you’re getting applicants…

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roofer mistakes

June 6, 2022

7 minutes

Top Five Mistakes Roofers Make

Roofing construction is undoubtedly an enjoyable niche filled up daily—by both contractors and clients. Over the years, however, I’ve found some common mistakes roofers…

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