Roofing

Roofing Landing Page – Our 5 Part Formula to Score Leads

Your roofing landing page is your chance to make the right impression and make an impact on your marketing campaign. A good one can generate millions of dollars for your roofing company,…

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roofing landing page

Your roofing landing page is your chance to make the right impression and make an impact on your marketing campaign. A good one can generate millions of dollars for your roofing company, while a poorly executed one can fail to generate any new business. 

A landing page should not be confused with a home page, and it’s more than just a sign-up form. It’s a critical component of your web design and marketing strategy. When it’s done right, it will work for you 24/7.

Suppose you want to create winning landing pages that engage the right audience, guide them to the desired action, and convert them into promising, qualified leads. In that case, you’ll want to use our five-part formula to ensure you include all of the necessary and most impactful elements on your landing page.

Here’s what you need to know.

Landing Page vs. Home Page

The landing page and homepage are two different elements of your site structure.

A landing page is a one-page website or page within a website with one goal: conversion. The goal is to convert site visitors into leads, meaning they could one day become customers. The aim is to capture a user’s contact information, generate an inbound call to the business, close a sale, or increase web traffic and clicks. 

The content laid on a landing page should be specific to that goal and persuasive enough to get them there.

On the other hand, a homepage serves as a general brochure for your business, sharing information about the company, services, past customers, and current offerings. It usually provides website navigation with links to other pages within the website.

A landing page doesn’t want to send users anywhere else; it wants them to stay right where they are until they convert.

Five Elements of a Roofing Landing Page that Converts

To make an effective landing page, you or your web design team want to be sure to include these five essential elements. These make the difference between a landing page that flickers interest only for it to burn out quickly and a landing page that captures interest.

1. Design Focused on Conversion

The first thing you want to keep in mind is the overall design of your page and how it walks the user through to the final step of conversion.

What’s your conversion? 

  • Is it to generate calls? You should include the phone number in the top right-hand corner of the page to increase the likelihood of a phone call. 
  • Is it to encourage new users to sign-up? You should include a short and straightforward sign-up form with an incentive to join the mailing list.
  • Is it to schedule an inspection? You should include an easy online form to book the assessment in just a few clicks.

2. Strong Headlines and CTAs

A strong headline will clearly state the benefits of the service you’re selling. It makes clear how the solution would make the customer’s life better.

A headline starts the job while the call-to-action (CTA) finishes it. 

The CTAs reinforce the desired goal, whether it’s joining an email list, booking an inspection, or calling the office.

You want to use the CTA several times in the copy, giving them more than one opportunity to take the desired action. A strong CTA includes action verbs like “shop,” “call,” “join,” or “sign up.” 

3. Persuasive Images

Persuasive images should convey the value of the service or product you’re offering. For roofing pages, specifically, using drone shots is a great way to show off your expertise and successes achieved from past work.

4. Trust Factors

You want to reinforce trust with your business, and reviews and testimonials are the best way to strengthen social proof. Additionally, you may wish to share any roofing associations you’re a part of or any certifications you’ve received to help you stand out from the crowd.

If possible, use video testimonials over text testimonials or include client photos with each one.

5. UVP and Benefits

You need to make your Unique Value Proposition (UVP) clear – what you have to offer that no one else has. Sharing your UVP will differentiate you from the competition.

It would help if you also reiterated the benefits your service offers so the user can envision reaping all of these benefits in their home or business.

Perfecting Your Roofing Landing Page

Your roofing landing page requires a delicate balance of these five different elements. When done correctly, these components work together to capture user interest, keep them engaged, and drive the conversion you seek. Follow the five tips shared above, and you’ll develop an effective roofing landing page.

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