Does being BBB accredited help your SEO?
That is the question that we will be going over. We will be looking at some of the SEO benefits it can bring, as well as other general benefits that you should be considering when you are thinking about if this accreditation is worth it or not.
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What the BBB Does
The BBB has been around since 1912 and was made to help people with their purchasing decisions. According to their website, they are evolving to meet the needs of a fast-changing market while also setting standards for ethical business behavior and compliance. The main purpose of this organization is to help customers identify trustworthy businesses so customers can have a better experience.
They do this by evaluating thousands of advertisements, charities, and practices of businesses so they can keep businesses honest about what they are doing and ensure that people can trust them and what they are saying.
Can Being BBB accredited help SEO??
The short and sweet answer to these questions – yeah, it can help a little. It isn’t going to take you from zero to hero by any means but it isn’t going to leave you with nothing either.
So now that we’ve established that maybe there are some benefits to having a BBB accreditation, let’s talk about them and what they can do for you.
Getting a Good Link Back to Your Website
One benefit that you will get from being BBB certified is that you will get a solid link coming back to your website.
What’s so good about getting a link back to your website? Well, when Google is ranking websites, it is looking for relevance and authority and will judge your credibility based off of those metrics. To find your relevancy, Google just needs to crawl through your content, but in order for it to determine authority, it looks for links.
This means that from an SEO perspective, having a BBB accreditation can provide your search engine rankings with a little bump because of the good link, as the better the link, the more it will help your rankings.
Yes, you read it right. The tech giant Google and other search engines consider BBB.org to be a ‘highly trusted and authoritative’ website. Google gives rank to website out of 10. So the higher the ranking you get, the higher the website’s authority you have. If your site has accredited with BBB then you will likely have 8 out of 10. It simply helps your company’s BBB Business Profile appear higher in Google search results.
The BBB is a great place for a NAP citation, which stands for Name, Address, and Phone Number in case you didn’t know. This information is used to rank well in organic search results as search engines like Google check your site for authenticity. When you have a BBB listing, it can also help to rank better for brand name searches.
Getting that BBB link is cool and all, but it isn’t going to be a game-changer for you SEO and will honestly probably only but you up a pretty minimal amount.
How minimal? Well… That question is above my pay grade so we’re going to move on.
One of the powers this accreditation has is its ability to build trust with the people that come across it. When it comes to trusting a business, the consumers out there do not really have a lot of faith in the options that are out there. This is because people like John the Plumber or repair man Sam taking advantage of people’s time and hard-earned money (no offense if you’re name is John or Sam) and not providing the quality work they should be.
This is where being BBB accredited will come in handy for your business and have a large impact for you. It is a great platform for your customers to share their experience of working with you and what others can expect based on what they experienced. And if you’re wondering why a review is such a big deal, think of it as if you were the potential customer looking to hire someone. Chances are that you want to see what their quality of work is like, what they were like to work with, and if they are trustworthy.
When people see high ratings on BBB, it has a much better chance at converting into a few more of those leads into sales because they like what they see, making that investment on a BBB accreditation worth it!
So when it comes down to it, there are some beneficial advantages of being a BBB accredited business to help you boost your SEO, however, they are pretty minimal. Some of the biggest benefits that you will see though are through the trust that it will support you with. It will by no means make or break your business, but having a nice little boost never hurt anyone. This is one of those things where the more stamps of approval your company has, the better.