St. Paul SEO services dedicated to giving you more visibility

SEO – or ‘Search Engine Optimization’ simply means – getting your website higher in Google search results (and other search engines.)

SEO works by creating more things people want to see! This can mean more content around the types of service and products you offer, guides that are useful to prospects, and then getting other well-respected websites to link to your site.

This can be done in slow or fast ways, and we prefer to accelerate this process, by all means, necessary, without sacrificing long-term results.

1. De-index any content on your website with low word count, or low-quality content. Think of this as the pruning sheers that will allow a much higher rate of growth on the rest of the site.

2. Using SEMRush or Ahrefs – take a peek at what your competitors are ranking for and see what kind of content they are ranking with. If you take the top 3 results for a given keyword and combine / re-write them and add multi-media and other visually compelling factors, you can use the ‘skyscraper’ method of outranking these results.

3. Guest post on other people’s websites, and find creative ways to get links on other ‘high-authority’ sites. A great way to identify these sites is by using the tool Mozbar, and shooting for sites that have an over 30 or 40 DA to guest post on. Ideally, these sites are in your niche and you can write something related to what you do (you don’t have to be promotional for the link to matter – just link back with your company name or the term you want to rank for in your bio.)

Don’t want to go to all the trouble? We help clients do this is and tons of other linking strategies in a regular and systematic way – with our St. Paul SEO Services. Get started today.

SEO helps businesses by allowing them to attract more customers to their website and if it’s done right – attract them in a way that they also become customers. This is why we pair SEO with ‘Conversion Rate Optimization’ so that any site we’re doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business.

You don’t want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions so that you can get the most out of our Minneapolis SEO services.

It will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation.

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web.

So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine.

If you have an agency or team doing SEO + something else

When I say 1 to 3 months for some initial returns, or 6-8 months for significant ROI – I mean that much time concerted SEO effort, not SEO effort watered down with a redesign or an SEO + PPC agency trying to do both. Not that they can’t do that, but the time/effort/money spent would have to be double.

So my suggestion is to have a team totally dedicated to your SEO efforts, and if you want PPC done make sure that budget is entirely separate from your Search Engine Optimization work.

Slow is smooth.

Smooth is fast.

So when you or your Minneapolis SEO Agency creates content – make it significant and targeted, not worrying about the speed that it comes out, because 100 posts on your blog won’t create significant traffic, but that one that was super-targeted and useful will.

When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it.

85% of people searching on Google are clicking on the organic search results, according to Search Engine Watch.

If savvy customers are skipping the paid ads – you may want to as well. It really depends on the industry. Paid ads have a little thing next to it that says ad, and are shown above and below the ‘organic’ search results.

Many businesses opt to do paid ads and search engine optimization.