Is Investing in Google Maps SEO Worth The Money? (2025 Stats)

Posted on April 14, 2025 (October 1, 2025) by Mandelyn Miller

On a bustling street, an individual checks Google Maps on their smartphone. Dressed in a brown jacket and striped shirt, with long brown hair, they stand against a dynamic backdrop of trees and buildings, suggesting an inviting outdoor environment.

Imagine a homeowner searching “emergency plumber near me” or “best HVAC repair in [your city].” Where do they look first? Google Maps. If your business isn’t showing up at the top, you’re missing real opportunities. Google Maps SEO is the art and science of making sure your business is highly visible when people are ready […]

Get Found First: How Should You Prioritize LSA, PPC, Maps, & SEO

Posted on April 5, 2025 (November 19, 2025) by Mandelyn Miller

Prioritize your SEO tasks effectively with Hook Agency. Picture this: you're at a sleek, modern table in a bright room overlooking the city skyline. Your laptop is open to the Google homepage. With focus and precision, and aided by your modern smartwatch, optimize your strategy for maximum impact today.

When someone’s searching for help with a leaking roof, a busted furnace, or a clogged drain, they’re not scrolling for fun—they’re scanning for a solution, fast. That means where your business shows up on the search results page can make or break whether you get the call. In the world of home services, there are […]

Angie’s List: 12 Hilarious Angie’s List Reviews – Angie’s List for Pro’s

Posted on March 14, 2025 (January 9, 2026) by Tim Brown

Service Magic, Home Advisor, Angi Leads Meme - Federal Trade Commission

I remember 7 years ago when I first put my business on ‘Angie’s List’ (the previous name) and had a decent, if perhaps a little underwhelming, experience. But I’ve had small business clients get serious amounts of business off of Angi Leads, so I went hunting for contractors and small businesses’ experiences. Does Angi Leads […]

How We Drove 41X Growth in Page 1 & 2 Keywords HVAC in Just One Year

Posted on February 24, 2025 (November 14, 2025) by Tim Brown

"Organic Keywords Performance (Feb 2024 - Feb 2025)" Description: This line graph illustrates the progression of keyword rankings over a one-year period. The graph categorizes data into three ranking positions: 1-3, 4-10, and 11-20. A clear upward trend is visible, culminating in a peak in early 2025. Key events influencing these changes are highlighted along the timeline, providing insights into our strategic impact on organic keyword performance.

If you’ve never invested in SEO before, your first year presents massive untapped potential. Many HVAC businesses fall into one of two categories: A high-level SEO strategy finds the gap and pushes aggressively where it matters to generate measurable ranking and traffic improvements. The Strategy That Led to 41X More Keywords on Page 1 & […]

Google Reviews Missing Glitch News + Fix to Get Back Reviews

Posted on February 10, 2025 (November 11, 2025) by Tim Brown

A person with dark hair points upward, looking puzzled. The text states, "Missing Google ★★★★★ Reviews?" Snow is visible through the large windows, suggesting a cold day. Is it time for Glitch News to solve the mystery?.

Google reviews are acting up, and business owners everywhere are panicking. If you’ve noticed a drop in your Google review count, don’t freak out just yet. It’s not just you—this is a widespread issue, and it’s likely just a glitch. What’s Happening with Google Reviews Right Now? Over the past few days, businesses across multiple […]

Generative Engine Optimization (GEO): How to Rank in A.I.

Posted on February 8, 2025 (March 26, 2026) by Tim Brown

Hook Agency’s Generative Engine Optimization ranks Chicago’s top roofing contractors with clear ratings, reviews, and specialties.

Search engines are evolving. With AI-driven tools like ChatGPT, Google’s AI Overviews, and Bing Copilot, traditional SEO isn’t enough. Generative Engine Optimization (GEO) is the new frontier—helping businesses appear in AI-generated responses and conversational search results. This guide breaks down how home service businesses can rank in AI-generated answers, get mentioned in ChatGPT responses, and […]

What Is a Good ROI on Marketing Spend? (+2025 Statistics)

Posted on February 4, 2025 (October 1, 2025) by Tim Brown

**How to Calculate Marketing ROI**

To accurately assess the effectiveness of your marketing efforts, use the following formula:

Marketing ROI = [(Return - Investment) / Investment] x 100

✔️.

Return on investment (ROI) is a key metric in marketing, but what counts as a “good” ROI? This article will help you do that, but will also explain what good ROI is and when to double down, along with a bunch of graphs and statistics for the topic. This guide explains what a good ROI […]

Google Maps SEO Services That Actually Work: Hook’s RankMap.Ai is Here

Posted on January 22, 2025 (November 5, 2025) by Tim Brown

Imagine seeing your business light up Google Maps like a Christmas tree—greens everywhere, ranking 1-3 in your service areas, and dominating the Google Local Pack. 👀 Hook Agency’s brand-new RankMap.ai service is designed to make that happen for you. This really isn’t just basic local SEO—it’s a powerful blend of AI-driven automation, expert human optimization, […]

10 Must-Know SEO Strategies for HVAC Contractors

Posted on November 27, 2024 (January 17, 2026) by Tim Brown

Five experienced HVAC contractors, clad in blue uniforms and hats, pose confidently in front of large HVAC units outdoors.

From optimizing keywords to improving website performance, there are countless factors to consider when working to improve your search visibility. We’re giving you all the SEO tips and tricks that you need to get your companies website ranking higher. […]