Author: Tim Brown

Website: https://hookagency.com
About Tim Brown: <a href="https://hookagency.com/tim/">Tim Brown</a> is the founder of <a href="https://hookagency.com">Hook Agency</a> (a 55+ person marketing agency driving leads for home service contractors) and author of <a href="https://hookagency.com/hometownhero/">‘How to Become a Hometown Hero'</a> a best-seller, a speaker at AHR, keynote at Roofcon, and is a respected thought-leader in Home Services Marketing.

Posts by Tim Brown

How Homeowners Choose Contractors for Roofing, HVAC, Plumbing, and Beyond

Posted on November 4, 2025 (June 6, 2026)

How homeowners choose contractors is more calculated than you think. They aren’t just picking names out of a directory. Every decision is deliberate, every call intentional. They read reviews, check references, and compare websites. They want proof that you can show up, fix the problem, and make the whole process painless. That’s also why many […]

Roofing Storm Drought Strategies That Keep Your Business Thriving

Posted on November 3, 2025 (June 6, 2026)

You can tell a lot about a roofer when the storms stop coming. Some go quiet. Some fold. And a few, the smart ones, get sharper, leaner, and more dangerous. That’s the difference between chasing storms and building a brand that lasts. Right now, the industry’s feeling the squeeze. Hail’s not hitting. Homeowners aren’t filing […]

What to Do If Your Website is Not Converting Leads

Posted on October 31, 2025 (January 9, 2026)

Your website’s pulling in traffic. The rankings look great. But the calls? Barely ringing. The forms? Gathering dust. If your website is not converting leads, you’re not alone. Many home service pros like roofers, HVAC techs, plumbers hit this exact wall. They’ve nailed the SEO game but still can’t turn clicks into clients. The truth […]

What’s the Difference Between SEO and Local SEO?

Posted on October 30, 2025 (January 21, 2026)

What’s the difference between SEO and local SEO, and why are most contractors missing out big? SEO might get your name floating somewhere online. Local SEO drops your business right in front of people in your city who are ready to hire today. Ignore it, and you’re invisible. Nail it, and your phone won’t stop […]

How to Win in the Age of AI Overviews and Contractor Leads

Posted on October 29, 2025 (June 6, 2026)

Where did my leads go? That’s the question every contractor is asking these days. Your calls are down. Your inbox is quiet. Your schedule isn’t full like it used to be. The culprit? AI overviews and contractor leads. AI Overviews have already cut organic clicks by 34.5 percent, creating a “zero-click search” world. Users get […]

How Bad Contractor Follow-Up Systems are the Silent Killers of Growth

Posted on October 28, 2025 (June 6, 2026)

Contractor follow-up systems. Most contractors ignore them. Big mistake. Leads come in. Quotes go out. Then nothing. Silence. Jobs vanish. Money disappears. Here’s the brutal truth, 44 percent of salespeople give up after just one follow-up. But 92 percent of deals take more than four contact attempts. That means most contractors are quitting before the […]

Plumbing Referral Marketing Strategies That Actually Work

Posted on October 27, 2025 (January 9, 2026)

Referrals are the heartbeat of every thriving plumbing business. You can spend thousands on ads, but nothing beats a happy customer telling their neighbor, “You’ve got to call my plumber.” That’s the magic of plumbing referral marketing, real people doing your marketing for you. But here’s the thing. Referrals don’t just “happen.” They’re earned. They’re […]

9 Best Roofing Companies in Minneapolis 2026

Posted on October 24, 2025 (January 9, 2026)

Looking for a reputable Minneapolis roofing company, look no further – this list will help you make a smart decision. Northface Construction The Northface Construction team consists of skilled craftsman, client oriented project consultants, visionary management and rock solid local business partnerships. Their main focus is to manage every project with the highest level of […]

10 Actionable Pool Installer SEO Tips You Can Do ASAP

Posted on October 24, 2025 (January 9, 2026)

If your phone’s not ringing, your Google ranking’s probably the reason. These pool installer SEO tips are for the doers, not the dreamers. Because being great at building pools means nothing if no one can find you online. Every search, every click, every “pool builder near me” is a chance to win a customer before […]

Best Cities To Start A Roofing Company In The U.S.

Posted on October 23, 2025 (January 9, 2026)

Thinking about starting a roofing company? Good, the demand’s never been hotter. But here’s the thing… not every city is built for success. Some markets are packed tighter than a shingle stack in July. Others? Wide open skies, storms rolling in, and homeowners desperate for help. That’s where opportunity lives. In this post, we’re breaking […]