HVAC Marketing | 32 Strategies to Hook Better Leads
Dive into our list packed with game-changing ideas, tips, and tricks tailored specifically for HVAC marketing. […]
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Author: Mandelyn Miller
- Website
- https://hookagency.com/hbl-login
- About Mandelyn Miller
- Mandelyn Miller is Marketing Manager at Hook Agency with expertise in digital design, content, and social media. She focuses on aligning brand aesthetics with clear, effective marketing execution.
Posts by Mandelyn Miller
Real Door To Door Sales Tips for The New Salesperson [Contractor Round-Up]
Your hand hovers over the door. It’s 93 degrees. You’ve already been told “not interested” six times before lunch. The next knock could be another rejection or a $20,000 job. That’s the rollercoaster of door-to-door sales. Every contractor who’s ever hustled in this game knows that gut feeling, the nerves, the grind, the small wins […]
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Why Are Some Roofers Are Millionaires While Others Struggle to Get By? [Contractor Roundup]
Two roofers. Same town. Same storms. One’s cashing six figures a month, the other’s barely covering payroll. So what gives? That question lit up a Facebook thread with hundreds of comments from roofers across the country — some funny, some blunt, and some that cut straight to the truth. The answers revealed something deeper than […]
Homeowner Red Flags (and How to Handle Them Professionally)
Most homeowners are great to work with. They’re reasonable, they communicate well, and they just want the job done right. But… every once in a while, you get that gut feeling.Something’s off.Little signs start popping up that tell you, this project might not go smoothly. That’s what we’re talking about here. Why spotting red flags […]
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Best HVAC Coaching Groups, According to Real Contractors
There’s no shortage of HVAC coaching programs out there, but which ones actually move the needle? We dug into a lively Facebook thread where HVAC business owners shared their real-world experience with coaching programs, peer groups, and whether it’s even worth paying for advice in the first place. The goal? Find out what programs are […]
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Hook Agency Boosts Pest Control Company’s Leads and Local Visibility
What We Helped This Pest Control Company Achieve in Just 2 Months: ✅ 290+ new leads from Google Ads at just $43 per lead ✅ 150+ leads/month consistently from Local Service Ads (LSAs) ✅ 58% local search share for the keyword “Pest Control” on Google Maps ✅ 15X increase in first-page rankings from SEO (from […]
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What’s Considered a Good Roofing Year (Profitability)
Ask 100 roofers what counts as a good year, and you’ll get 100 different answers. For some, it’s cracking $100K in profit. For others, it’s scaling to $10 million in sales with a lean 10% margin. And for more than a few, it’s just making enough to cover the bar tab and not go bankrupt. […]
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The Coolest Roofers on Instagram: What They’re Doing That You’re Not
Instagram isn’t just for selfies and food pics anymore. It’s where people check you out before they ever call. It’s where future hires decide if they’d actually want to work for you. It’s where referral partners go to see if you’re serious. More than 70% of buyers say social media content impacts their decisions. That […]
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What Happens to Your Leads When You Stop Doing SEO?
So… you’re thinking about hitting pause on SEO? You’ve been investing for months, maybe years. Rankings are solid. Leads are rolling in. Feels like the job’s done, right? Not quite. Here’s the truth: ongoing SEO for contractors isn’t a “set it and forget it” kind of deal. The minute you slow down, Google notices. Your […]
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Scaling from $5M to $10M: What Actually Needs to Change
You’ve got the trucks. You’ve got the leads. You’re already doing $5M+ and let’s be real, you didn’t get here by accident. But scaling a contracting business from $5M to $10M? That’s not about grinding harder. It’s about ripping out bottlenecks in your ops, upgrading leadership (including yours), and building a machine that runs without […]
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