Author: Mandelyn Miller

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https://hookagency.com/hbl-login
About Mandelyn Miller
Mandelyn Miller is Marketing Manager at Hook Agency with expertise in digital design, content, and social media. She focuses on aligning brand aesthetics with clear, effective marketing execution.

Posts by Mandelyn Miller

Bear’s Plumbing Generates 256 Marketing-Qualified Leads in 2025

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How disciplined Google Ads management delivered project-ready plumbing demand at scale. Services: Google Ads, Website DesignIndustry: PlumbingGo-Live with Hook: June 2024 (17 months) When Bear’s Plumbing partnered with Hook Agency, the priority was clear: scale lead volume without sacrificing quality or profitability. They needed a paid strategy that could produce consistent demand from homeowners ready […]

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Badgerland Roofing Achieves $143 CPC with a Smarter Google Ads Strategy

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How disciplined campaign structure and design-forward execution drove efficient roofing leads on a budget. Services: Google Ads, Website DesignIndustry: Roofing When Badgerland Exteriors partnered with Hook Agency, the objective wasn’t to chase volume at all costs. It was to gain control over cost, targeting, and presentation, while still generating qualified roofing leads. A major frustration […]

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30+ HVAC Interview Questions to Find (or Become) a Great Tech

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Hiring a great HVAC tech, or becoming one, starts with the interview. It’s where first impressions are made, red flags show up, and potential gets revealed. And in an industry where skilled workers are in high demand, a solid interview process isn’t just a formality, it’s a big part of long-term success. The right hire […]

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Young Construction Achieves 200% Increase in Local First-Page Rankings

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How a stabilized SEO strategy and rebuilt website delivered real visibility after a year of agency churn. Services: SEO, WebsiteIndustry: Roofing When Young Construction partnered with Hook Agency, the company wasn’t starting from zero, but they were starting from frustration. After cycling through seven different account managers in a single year, none of whom specialized […]

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Genz-Ryan Drives 44% increase in local first-page rankings

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How a faster website and strategic SEO improvements turned visibility into qualified leads. Services: SEO, WebsiteIndustry: HVAC When Genz-Ryan partnered with Hook Agency, the focus was on scale. The brand already had strong market presence, but organic performance wasn’t keeping pace with demand. The goal was to modernize the website, improve technical performance, and expand […]

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Thelen Mechanical Sees 53% increase in organic leads year over year

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Turning local visibility into measurable HVAC leads through SEO and paid search. Services: SEO, Google Ads, WebsiteIndustry: HVAC When Thelen Mechanical partnered with Hook Agency, the focus was clear: strengthen local visibility, increase organic lead volume, and create a marketing system that could support steady growth over time, not just short bursts of traffic. Rather […]

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Lorenz Plumbing & HVAC Sees 135% Increase in First-Page Local Rankings with SEO

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How a unified SEO, paid search, and website strategy turned visibility into consistent, high-intent leads. Services: SEO, Google Ads, WebsiteIndustry: Residential Home Services When Lorenz Plumbing & HVAC partnered with Hook Agency, the objective wasn’t just more traffic or more leads — it was to build a repeatable growth system that could drive immediate demand […]

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Who Makes the Best Heating and Air Conditioning Equipment?

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Ask a group of HVAC contractors what brand makes the best equipment, and you won’t get a unanimous answer — and that’s kind of the point. There’s no one-size-fits-all answer. The “best” brand isn’t just about who has the flashiest marketing or the biggest name. It comes down to what works for your business, your […]

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How to Achieve a Human Touch With AI for Contractors

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Human touch with AI for contractors isn’t a contradiction, it’s the new battleground. Roofers, HVAC techs, plumbers… everyone’s testing AI. In fact, over 70 percent of home service contractors have already experimented with AI tools, and 40 percent are using them weekly to shave off more than four hours of admin work like scheduling, quoting, […]

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Roofing Web Design Examples 2026 – Best Roofing Websites

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Is your roofing site bland and boring? Your roofing company’s website is an essential part of your marketing strategy. But why do most roofing company websites suck? A roofing website design is more than a digital business card for your roofing services; it’s a list of your services, a point of contact for your company, […]

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