Hiring a great HVAC tech, or becoming one, starts with the interview. It’s where first impressions are made, red flags show up, and potential gets revealed. And in an industry where skilled workers are in high demand, a solid interview process isn’t just a formality, it’s a big part of long-term success. The right hire […]
Read More… from 30+ HVAC Interview Questions to Find (or Become) a Great Tech
How a stabilized SEO strategy and rebuilt website delivered real visibility after a year of agency churn. Services: SEO, WebsiteIndustry: Roofing When Young Construction partnered with Hook Agency, the company wasn’t starting from zero, but they were starting from frustration. After cycling through seven different account managers in a single year, none of whom specialized […]
Read More… from Young Construction Achieves 200% Increase in Local First-Page Rankings
How a faster website and strategic SEO improvements turned visibility into qualified leads. Services: SEO, WebsiteIndustry: HVAC When Genz-Ryan partnered with Hook Agency, the focus was on scale. The brand already had strong market presence, but organic performance wasn’t keeping pace with demand. The goal was to modernize the website, improve technical performance, and expand […]
Read More… from Genz-Ryan Drives 44% increase in local first-page rankings
Turning local visibility into measurable HVAC leads through SEO and paid search. Services: SEO, Google Ads, WebsiteIndustry: HVAC When Thelen Mechanical partnered with Hook Agency, the focus was clear: strengthen local visibility, increase organic lead volume, and create a marketing system that could support steady growth over time, not just short bursts of traffic. Rather […]
Read More… from Thelen Mechanical Sees 53% increase in organic leads year over year
How a unified SEO, paid search, and website strategy turned visibility into consistent, high-intent leads. Services: SEO, Google Ads, WebsiteIndustry: Residential Home Services When Lorenz Plumbing & HVAC partnered with Hook Agency, the objective wasn’t just more traffic or more leads — it was to build a repeatable growth system that could drive immediate demand […]
Read More… from Lorenz Plumbing & HVAC Sees 135% Increase in First-Page Local Rankings with SEO
Ask a group of HVAC contractors what brand makes the best equipment, and you won’t get a unanimous answer — and that’s kind of the point. There’s no one-size-fits-all answer. The “best” brand isn’t just about who has the flashiest marketing or the biggest name. It comes down to what works for your business, your […]
Read More… from Who Makes the Best Heating and Air Conditioning Equipment?
Human touch with AI for contractors isn’t a contradiction, it’s the new battleground. Roofers, HVAC techs, plumbers… everyone’s testing AI. In fact, over 70 percent of home service contractors have already experimented with AI tools, and 40 percent are using them weekly to shave off more than four hours of admin work like scheduling, quoting, […]
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Is your roofing site bland and boring? Your roofing company’s website is an essential part of your marketing strategy. But why do most roofing company websites suck? A roofing website design is more than a digital business card for your roofing services; it’s a list of your services, a point of contact for your company, […]
Read More… from Roofing Web Design Examples 2026 – Best Roofing Websites
Instead of this being based on hearsay – I collected the takes of 100 HVAC business owners, and industry people on Facebook on 3 different posts where someone asked “What’s the best coach, consultant or training company in the HVAC industry?” The HVAC industry offers a wide range of business coaching and consulting services aimed […]
Read More… from 11 Best HVAC Business Coaches, Consultants, & Training Companies
Cheap roofing website builders look tempting… right up until you realize they’re losing you money every single day. Roofers aren’t fighting for scraps anymore. With the global roofing market hitting three hundred and six billion dollars in 2025 and climbing toward three hundred fifty-three billion by 2029, the companies that win are the ones capturing […]
Read More… from The Problem With Cheap Roofing Website Builders (and What to Do Instead)
