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42 Web Design Statistics for 2020 That Will Blow Your Mind

By Tim Brown
Updated January 1, 2020
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Percentage of all websites served to phones 2018
Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

A websites design can make or break your ability to close new business. Pretending it’s not going to kill deals and employee morale can backfire in the form of your sales guy walking into the meeting as the beta (because your company doesn’t look as CREDIBLE as theirs), and a decrease in employees proud to wear your company t-shirt around town.

  • If you don’t adapt with the times, and match technology to the time s your company is guaranteed to die.
  • If you invest the time, effort and money to get a powerfully designed website – you’ll experience better employee retention and an increase in sales leads and closing percentage for your salespeople.
  • But the most important aspect related to these ‘web design statistics for 2019-2020′ is – ‘Are you proud of your website’s design, and the level of quality that it indicates about your companies services?’
2019 Web Design Statistics - percentage mobile traffic 2018
“This statistic presents the share of mobile phone website traffic worldwide. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served. As of February 2017, mobile accounts for 65.1 percent of all web traffic in Asia and for 59.5 percent of all web traffic in Africa.” – Statista

General Statistics to give context as of 2019:

Web Statistics in 2019:

  • 38 percent of visitors will stop engaging with a website if the content or layout is unattractive. (Blue Corona)
  • 48 percent of people cited that a website’s design is the No. 1 factor in determining the credibility of a business. (Blue Corona)
  • Increasing your website loading speed can prevent the loss of 7 percent of possible conversions. (infront webworks)
  • Only 22% of marketers say they’re ahead of the curve when it comes to responsive design. 29% say they have “average” experience level, 23% say they’re behind the times, and 4% say they’re hopeless. (Source: eMarketer)
  • 69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance. (Source: Marketing Charts)
  • Only 55% of companies are currently conducting any online user experience testing. (Source: Econsultancy)
  • An increase in site loading speed from 8 to 2 seconds can boost your conversion rate of visitors to customers by 74 percent. (BP Studios)
  • 48 percent of users say that if a business’ website is not mobile-friendly, they’ll take it as an indication that the business simply doesn’t care. (SAG IPL)
  • 82 percent of consumers feel more positive about a company after reading custom content. (BP Studios)
  • Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe)
  • 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)
  • 51% of people think “thorough contact information” is the most important element missing from many company websites. (Source: KoMarketing)
  • 38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)
  • 44% of website visitors will leave a company’s website if there’s no contact information or phone number. (Source: KoMarketing)
  • Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source: comScore)
  • While 78% of marketers reported that their broader marketing campaigns were at least somewhat driven by website optimization results, only 47% of marketers indicated that their web design or product development actually changed as a result of optimization lessons. (Source: MarketingSherpa)
  • More than 9 out of 10 respondents (95%) agreed with the statement that “good user experience just makes sense.” (Source: Econsultancy)
  • 13% of adults access the internet via mobile only. 11% access the internet via desktop only. (Source: comScore)
  • 40% of smartphone and tablet owners search for B2B products on those devices. (Source: KoMarketing)
  • 47% of website visitors check out a company’s products/services page before looking at any other sections of the site. (Source: KoMarketing)
  • Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. (Source: KoMarketing)
  • Once on a company’s homepage, 64% of visitors want to see the company’s contact information. (Source: KoMarketing)
  • 90% of people use multiple screens sequentially. (Source: uberflip)
  • Once on a company’s homepage, 52% of visitors want to see “about us” information. (Source: KoMarketing)
  • After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to orient themselves. (Source: KoMarketing)
  • After reaching a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. (Source: KoMarketing)
  • Over 80% of marketers consider increasing overall conversion a dominant priority for their website optimization programs. (Source: MarketingSherpa)
  • 78% of client-side respondents stated that their company was extremely or quite committed to delivering the best online user experience. (Source: Econsultancy)
  • 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. (Source: MarketingSherpa)

The market for web design is changing:

  • Number of web developers in the US in 2018 – 23 million
  • Losses per year due to a slow-loading website – $2.6 billion
  • Percentage of design-related first impressions on a website – 94%
  • Time a user need to form an opinion of a website – 0.05 seconds
  • Share of mobile in the global e-commerce revenue – 50%  
  • How many users will continue shopping because of great UX – 90%

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Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

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