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42 Web Design Statistics for 2019 that Will Blow Your Mind

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Updated July 23, 2019
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5
Percentage of all websites served to phones 2018

Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

A websites design can make or break your ability to close new business. Pretending it’s not going to kill deals and employee morale can backfire in the form of your sales guy walking into the meeting as the beta (because your company doesn’t look as CREDIBLE as theirs), and a decrease in employees proud to wear your company t-shirt around town.

  • If you don’t adapt with the times, and match technology to the time s your company is guaranteed to die.
  • If you invest the time, effort and money to get a powerfully designed website – you’ll experience better employee retention and an increase in sales leads and closing percentage for your salespeople.
  • But the most important aspect related to these ‘web design statistics for 2019′ is – ‘Are you proud of your website’s design, and the level of quality that it indicates about your companies services?’
2019 Web Design Statistics - percentage mobile traffic 2018
“This statistic presents the share of mobile phone website traffic worldwide. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served. As of February 2017, mobile accounts for 65.1 percent of all web traffic in Asia and for 59.5 percent of all web traffic in Africa.” – Statista

General Statistics to give context as of 2019:

Web Statistics in 2019:

  • 38 percent of visitors will stop engaging with a website if the content or layout is unattractive. (Blue Corona)
  • 48 percent of people cited that a website’s design is the No. 1 factor in determining the credibility of a business. (Blue Corona)
  • Increasing your website loading speed can prevent the loss of 7 percent of possible conversions. (infront webworks)
  • Only 22% of marketers say they’re ahead of the curve when it comes to responsive design. 29% say they have “average” experience level, 23% say they’re behind the times, and 4% say they’re hopeless. (Source: eMarketer)
  • 69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance. (Source: Marketing Charts)
  • Only 55% of companies are currently conducting any online user experience testing. (Source: Econsultancy)
  • An increase in site loading speed from 8 to 2 seconds can boost your conversion rate of visitors to customers by 74 percent. (BP Studios)
  • 48 percent of users say that if a business’ website is not mobile-friendly, they’ll take it as an indication that the business simply doesn’t care. (SAG IPL)
  • 82 percent of consumers feel more positive about a company after reading custom content. (BP Studios)
  • Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe)
  • 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)
  • 51% of people think “thorough contact information” is the most important element missing from many company websites. (Source: KoMarketing)
  • 38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)
  • 44% of website visitors will leave a company’s website if there’s no contact information or phone number. (Source: KoMarketing)
  • Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source: comScore)
  • While 78% of marketers reported that their broader marketing campaigns were at least somewhat driven by website optimization results, only 47% of marketers indicated that their web design or product development actually changed as a result of optimization lessons. (Source: MarketingSherpa)
  • More than 9 out of 10 respondents (95%) agreed with the statement that “good user experience just makes sense.” (Source: Econsultancy)
  • 13% of adults access the internet via mobile only. 11% access the internet via desktop only. (Source: comScore)
  • 40% of smartphone and tablet owners search for B2B products on those devices. (Source: KoMarketing)
  • 47% of website visitors check out a company’s products/services page before looking at any other sections of the site. (Source: KoMarketing)
  • Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. (Source: KoMarketing)
  • Once on a company’s homepage, 64% of visitors want to see the company’s contact information. (Source: KoMarketing)
  • 90% of people use multiple screens sequentially. (Source: uberflip)
  • Once on a company’s homepage, 52% of visitors want to see “about us” information. (Source: KoMarketing)
  • After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to orient themselves. (Source: KoMarketing)
  • After reaching a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. (Source: KoMarketing)
  • Over 80% of marketers consider increasing overall conversion a dominant priority for their website optimization programs. (Source: MarketingSherpa)
  • 78% of client-side respondents stated that their company was extremely or quite committed to delivering the best online user experience. (Source: Econsultancy)
  • 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. (Source: MarketingSherpa)

The market for web design is changing:

  • Number of web developers in the US in 2018 – 23 million
  • Losses per year due to a slow-loading website – $2.6 billion
  • Percentage of design-related first impressions on a website – 94%
  • Time a user need to form an opinion of a website – 0.05 seconds
  • Share of mobile in the global e-commerce revenue – 50%  
  • How many users will continue shopping because of great UX 90%
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Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

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Dan Corrigan
Dan Corrigan
18:43 19 Jun 19
I am a small business owner who was referred to Hook Agency to develop my website, promoting and advertising my business. The first time I spoke with Tim I knew his company would be a good fit for my business. The entire Hook Agency team was very responsive, acommodating, patient, and easy to work with. They made the whole process productive and stress-free. I recommend their services to anyone starting a business or for those who simply would like the best agency supporting their business.read more
Jen Wright
Jen Wright
19:48 06 Jun 19
Truly honest and caring people - I reached out to Hook Agency to schedule a consult with them, and I received a call from Tracy Kelly the same day. He was personable, kind, and took the time to explain what I was looking for wasn't a fit for their agency, but went completely above and beyond to talk to 2 other businesses to see if they would be interested in working on the project I have in mind, and then sent me a follow up email with their contact information. I am so impressed with the Tracy and his honesty and integrity. If you're worried that someone is going to sell you on services you don't need - you can expect a breathe of fresh air with Tracy and Hook Agency.read more
David Keinert
David Keinert
13:17 04 Jun 19
I was looking for agencies because we wanted to create a new website and blog. Hook was one of our top choices, but admittedly, I was nervous based on the fact they had not done work in my industry before. Fast forward to a year later, and I couldn't be happier. The team at Hook is responsive, resourceful, creative, and fun to work with. We have great content on our blog, and website continues to grow each month. I'm "Hook"ed!read more
Ryan Hanson
Ryan Hanson
03:10 24 May 19
We have nothing but great things to say about the Hook Agency. Their website work, and subsequent SEO, blog writing, and social media expertise have done wonders for our lead pipeline. We would recommend them to anyone looking for a competent and professional digital marketing team. We already have them contracted to do another project!read more
Jesse Hoekstra
Jesse Hoekstra
20:17 15 May 19
Great company to do some SEO work with and also a great help on the website building. They have quick response to questions, updates, and last minute changes.
Greg Toler
Greg Toler
17:07 15 May 19
Tim and the entire Hook Agency team has been the exact partner my company needed for all things web design, SEO, and even digital marketing strategy. Was hesitant at first with the complexity of my industry, but they have far exceeded expectations with research and content development. Our SEO position and inbound leads were almost nonexistent. Within three months our website authority and position had drastically increased, and we were consistently receiving organic leads. Now we have closed our first inbound lead as an organization and are transitioning to let Hook manage our PPC. As a small business, Tim has been helped us get the best bang for our buck while getting to know our company and process to help achieve our goals. We have used several large and small SEO companies in the past, but Hook Agency's management has provided the first measurable difference and growth. Would highly recommend!read more
Josie Franske
Josie Franske
16:11 22 Apr 19
We considered several web-design firms before selecting Hook Agency to redesign a large portion of our company site, and we're incredibly happy with the results. Not only was the team able to create exactly what we wanted, they've come up with some great compromises between keeping our brand voice and SEO writing, providing solutions that I'm confident no other firm would be able to dream up. It's been a very collaborative process and we're seeing great outcomes. They've also provided technical support on some small web issues, which takes major headaches off our plates as a small business without a full-time IT department. We absolutely recommend them!read more
Karine Woodman
Karine Woodman
02:50 21 Apr 19
We absolutely love our website. Hook Agency was very professional and provided us with a website that exceeded our expectations. We've also continued with their SEO services.
Jamie Rykyto
Jamie Rykyto
23:18 21 Jan 19
Very impressed! Long story short, our company website that was hosted elsewhere somehow lost data and went down. When the hosting company failed to do anything about it Hook Agency didn’t hesitate to help. They went above and beyond to get us back up and running. They made us feel confident and comfortable with what they were doing and explained everything each step of the way. I would definitely recommend them!read more
Maygen Lacey
Maygen Lacey
16:16 09 Jan 19
Super impressed with Tim. I had no idea how to find a web developer in my budget. Even though he was well out of my price range, he still very kindly took the time to suggest a few options and and walked me through how pro web developers operate. Class act! Thank you!!
Gibbous Wolf
Gibbous Wolf
19:53 31 Oct 18
Hook Agency came up with highly creative SEO solutions to my growing website. Their process was very insightful and they explained everything in an intelligent way without making me feel talked down to. I would recommend Hook Agency for anyone's SEO needs in Minneapolis.
Casey Palmer
Casey Palmer
18:49 16 Oct 18
Such a good website creator! So creative, responsive and helpful. Great team!!!
Robbin Julien
Robbin Julien
00:29 18 Sep 18
HOOK made the complex topic of SEO far less intimidating. They were patient and understanding with our learning curve. They worked "with" us, educating us as to where the opportunities were. They identified what "they" could do for us and even more valuable, what "we" could and should be doing for ourselves. HOOK and their style of full transparency, had us feeling comfortable immediately and ultimately feeling like we had a trusted partner working for our best interests. We look forward to our future collaboration and success!read more
Andrew Alshouse
Andrew Alshouse
17:24 10 Aug 18
Hook Agency has been a great resource for our small business. From creating our initial site to making updates as we grow, Hook has always been easy to work with. And they are quick with bug fixes which I really appreciate!
Reed Leidle
Reed Leidle
17:07 27 Jul 18
Amazing! Seriously, first class customer service and good people!!! Talk about going above & beyond... couldn't ask for a better experience.
Mark Graham
Mark Graham
18:45 16 Jul 18
Finding a website design company that is highly creative, technically competent , fundamentally sound, well organized, willing to listen and committed to service is unique indeed. We found exactly that at Hook Agency.
Eric Pfeffer
Eric Pfeffer
21:10 05 Jul 18
Without even paying a dime, Tim looked at my google analytics account and my google console account and gave invaluable free advice. Although his services were not a good fit for my needs at this point, I would highly recommend his services for SEO and high raking on google searches. Hook Agency is the way to go!read more
Craig Pladson
Craig Pladson
13:40 25 Jun 18
Tim and his team were collaborative, responsive, fast and delivered quality work on a tight timeline. The Wordpress pages they built are easy to update, mobile friendly and we plan on using the template they built for landing pages down the road. Tim also provided insightful guidance on SEO and lead generation best practices along the way.read more
Anna Overly
Anna Overly
17:28 17 May 18
When I began searching for an SEO agency last year, I received a lot of generic proposals from SEO agencies who wanted our money but didn't show any dedication to learning our niche industry. Tim, on the other hand, came to the table armed with a list of keywords to go after, goals to reach, a knowledge of what our competitors were doing, and an eagerness to understand our industry. Since then, Tim has shown a deep commitment to our success and has gone above and beyond to make sure we reach the goals we set. In the last year, our company has experienced a 30.8% increase in conversions from organic search (3mos/3mos) and a 135.06% increase in page views from organic search (3mos/3mos). The conversation has shifted from "let's get more leads" to "we need to hire more employees to handle all this new business." Tim has been incredible to work with, and I'd recommend him highly to anyone looking to hire an SEO specialist.read more
Sarah Lietz
Sarah Lietz
15:19 21 Feb 18
Tim has always been super responsive, creative in design, and helping us long after he should! Highly recommend!
Patrick Lorence
Patrick Lorence
15:52 20 Sep 17
“My company launched our completely revamped website and couldn't be happier with the way the site turned out, and our experience with Tim B Design. They took our old website with outdated graphics, poor sales results and transformed it into a modern, incredibly attractive and sales thriving site. In 6 short months we have seen a 300% increase in sales by online traffic, a greater return than we had ever imagined. Our product keywords are up over 350% and our website can easily be found on top of any major search engine. When we met with them to discuss the project, we were immediately impressed with how easy they were to communicate with—just real, down to earth, believable people that don't talk over your head with tech jargon. They listened and spent ample time understanding our products and message to make sure the site layout was exactly what we wanted.These days, I feel that people get to know your business through your website before they even walk through your door so it better be a good first impression. Our site brings in new clients every single day. The best part is that my website is so easy to use, I am able to edit content whenever I need to. It’s become such a great tool for my business. I am so in love with my branding, I receive compliments everyday. The Tim B Design team is amazing. They are creative, quick and so much fun to work with, I highly recommend them to any business.”Brad LorenceOwner, Banksystems Marketing Incread more
Niles Deneen
Niles Deneen
19:44 03 Aug 17
Awesome - we are seeing great improvement in our traffic and engagement. It's a pleasure working with Tim he is such a gifted guru of seo and digital marketing.
Josh Carlson
Josh Carlson
14:44 11 Jul 17
Tim B Design is exceptional to work with! He and his team have a great attitude, they've shown excitement in helping my business, and they are go getters! When I first contacted Tim on his website he responded to me almost immediately which was great. After our first face to face meeting I knew I wanted to work with him. I agreed to have them design my logo and build my website. In the process of doing that Tim thoroughly educated me on the importance of SEO which I knew very little about. There was absolutely no pressure to purchase anything while he was educating me but I decided to enter in an agreement for that too. Shortly after starting SEO they had availability to take over my social media accounts and I jumped at that opportunity. I put my full trust in them and they are doing great with all of it. Because of their work I've already seen growth in the number of sales leads generated by my website which is terrific! If you need help with any of these areas you need to contact Tim B design. Thank you Tim and Bea!read more
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