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SEO Graphs 2019 – Most Important Factors for SEO 2019 Statistics & Roundup

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Updated January 28, 2019
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Most Important Factors for SEO - 2018, Graphs and statistics

Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

What are the most important factors for SEO in 2019? Well – according to many annual surveys of the most important factors for SEO, thought leadership/deep content and links are always number one and two for many years running. I won’t break with tradition here, but I will share some interesting graphs to give some visual representation to these two key factors, and my take on the THIRD most important ranking factor.

Most Important Factors for SEO 2018

Related: Best Blog Article Length for SEO in 2019 

1. Thought Leadership – Original Content (guides, resources, answers to common questions your ideal demographic might have)

You need content. If you shovel out commodity content for awhile and see no real result, your industry might just benefit from your thought leadership! This means putting in extra effort and time to create resources, guides or deep question and answer hubs that allow people to understand what you do more fully.

 

Average content length for the top ten results - Most important ranking factors 2018

 

Long content ranks better – as evidenced by this study of the top ranking pages and the correlation to the first 3-5 results in Google to higher content pages and articles.

2. Links from high domain authority, high page authority domains (ideally in your niche)

The reason I put links as number two is because without significant content you’ll likely never be able to earn links naturally, and even if you contrive some backlinks – your reign is likely to be shortlived. That’s why we make high-quality, ‘less is more’ style backlink stategy an integral part of all of our SEO packages.

Long-term, sustainable high ranking sites put out consistent content.

Links are that all-important number two factor because every link is like a vote on the quality of your site, and your page or article. But QUALITY is so much more important than QUANTITY here. All of my experiments and client work have shown, it’s way more worthwhile to hold out for three really amazing links on higher domain authority sites and working to push the page authority of the pages with the links on them, than any ‘shortcut’ to riches you might take.

Have SEO Handled For You - SEO Outsourcing

Graph with statistics about backlinks and the number of referring domains. SEO Statistics and graphs

There are ways to purchase backlinks, and I don’t disparage you of this route – it’s just crucial to note, it’s better to earn or buy much fewer high-quality guest posts, or links – than it is to throw as many at the wall and see what sticks. This might even hold you back, or at worst get your site or page an algorithmic or manual penalty.

The number one reason to focus on quality rather than quantity when it comes to earning backlinks – is that earning shitty backlinks is a waste of time and won’t help much.

3. On-page SEO factors.

ON Page SEO - Important Ranking factors. Graph / Statistics - SEO Ranking factors 2018

Yes indeed – on-page SEO still matters, but you need to know where to put your effort. The domain age is one of the most important pieces of on-page SEO, but it’s not something you can change, just understand it does matter.

Beyond that, it’s the keyword usage, in the domain, in the URL, in alt-tags, in headings, the first paragraph. It’s not represented, but can also use it in the image file name, in your target tag for links, in italics and bold – as well as the last paragraph of the page as well!

Beyond keyword, research on-page includes HTTPS (more important than ever as an SEO ranking factor in 2019), the number of social shares, and even linking out to high domain authority sources (referred as co-citations), and including the keyword in the meta description. Keywords in meta descriptions aren’t a direct ranking factor per-say, but anecdotal evidence suggests that the fact they are bolded when people search may lead to a higher click-through rate.

For all of these factors, correlation doesn’t necessarily mean causation – the fact when people put a ton of work into the content they create they might be more likely to implement these factors and other possibilities, may drive up a seeming correlation without being the direct cause.

Bonus: Digital Marketing Experts takes on What’s important for SEO in 2019

Accuracast - SEO Tip 2018

“For Google, it’s all about the audience in 2019. So the top factors influencing organic search rankings will focus on the user experience, starting with user intent – pages that respond perfectly to user intent based on the search query are likely to perform better; and ending with the user journey – websites where a higher percentage of users end their quest signal a very strong message to Google. Between those start and end points, a number of other audience-related factors come into play, including click-through rates, bounce rates, time on page, and engagement rates. Of course, the good old factors – titles, links, keywords on page, etc. are still extremely important. The point is, in the future, those factors alone won’t quite be enough to secure top organic positions.”

Farhad Divecha
accuracast.com

Nathan Gotch - SEO Stats and graphs

“My prediction for SEO in 2019 is similar to what happened in 2017… I believe that backlinks will decrease in value while your content quality, your ability to serve searcher intent, and your on-site user experience will increase in value. Also, I believe that Google will improve its ability to analyze and assign a value to different media types such as video. Video is becoming (if it isn’t already) the most preferred way to consume content. In addition to that, voice search will continue to play a bigger role from here and into the future as well. I’m not too concerned about “how to optimize for voice search” because I believe it will involve a very similar approach. At a 30,000-foot view, those who can fulfill searcher intent the best will win in traditional and voice search.”

Nathan Gotch
gotchseo.com

Deepanshu Gahlaut - Contribution to 2018 SEO Roundup w graphs and statistics

“I believe we are going to see more featured snippets and answer boxes returning from Google. So, the competition among businesses trying to appear in featured snippets will increase. And this will make SEOs go after a specific combination of factors and techniques to gain these boxes.”

Deepanshu Gahlaut
deepanshugahlaut.com

Josh Paiva - SEO Roundup 2018

“Hey everyone, it’s really amazing how fast 2017 has gone by and soon to be 2019. Days are already getting shorter and that cold weather setting in. For the past year or so I’ve been completely focused on blogging and ranking websites. Right now I’m going to say the most important thing to rank and get steady traffic is really good on page. Make sure your contents good and no duplicate. You can take a brand new website and start ranking pretty fast putting up a few articles, doing good on page and building up a few links with social media accounts. Wish you a great 2019.”

Josh PaivaJoshPaiva.com

CT Moore

“Whether you drink the kool-aid or not, I can’t state enough just how important content is for SEO, and will continue to be. It allows you to (1) bolster a site’s relevance across targeted keyword verticals, (2) attract quality backlinks from relevant and authoritative sites, and (3) speak directly to users who already want to buy your products or services. Think about it: SEO is intentional targeting because organic search users are actively searching for the kinds of solutions you can offer them — meaning that they’re already one step down the conversion funnel. So if you have relevant content, you can rank it; and if you can rank it, you can convert the users who are already looking for it.”

CT Moore
Socialed.ca

tom-buckland-seo-2018

“2019 is probably going to be the year Google integrates more advanced AI when it comes to valuing links. Link building is going to get a lot harder and I personally think the emphasis on TRAFFIC (clicks through the links themselves) is going to play a huge role from a link valuation stance. Authority and relevance will of course still be huge, but getting people clicking through from links is going to get more and more important.”

Tom Buckland
HQSEO.co.uk

Josh Haynam - SEO 2018 TIp

“As we enter 2019 the internet and as a bi-product search are increasingly becoming about how to find information quickly and efficiently. If you are a source of information you need your content to be easily pulled in by Google so they can use it to deliver answers. If you don’t think about optimizing for search you miss out on opportunity to be the answer provider for pressing questions. Structure your content as if it was made for a machine. Think through your headline, sub-heading, and body as if you were not thinking strategically, but rather completely logically.”

Josh Haynam
tryinteract.com

Nirav Dave

Like 2017, Content is definitely going to play a huge role in enhancing SEO in 2019. Producing benefit-focussed content should be the key focus for all marketers as it is the only way to drive more traffic, increase ranking and build quality links for your website. However, having said that, one needs to try out different content formats to keep their audience engaged such as infographic, explainer videos, podcasts etc. In addition, it is important to keep your site optimised at all times which includes task like updating your metadata as well as your site’s older content, implementing AMP, optimising your website speed and images amongst others. This way you’ll be able to enhance user experience and boost your ranking on SERPs.

Nirav Dave
capsicummediaworks.com

 

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Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

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2 Comments on "SEO Graphs 2019 – Most Important Factors for SEO 2019 Statistics & Roundup"

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Cheska J
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I’ve been reading up on SEO related content just to get updated on any new changes or just simply come by and possibly learn something new. I’ve noticed it’s been consistent that content is king! Knowing how important your content is very useful, this should be something of top priority who wants up their SEO game. Thank you for this informative post!

ModernTechnolab
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It is really nice to provide such information and Tips. I will definitely apply all the tips on my site.

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Dan Corrigan
Dan Corrigan
18:43 19 Jun 19
I am a small business owner who was referred to Hook Agency to develop my website, promoting and advertising my business. The first time I spoke with Tim I knew his company would be a good fit for my business. The entire Hook Agency team was very responsive, acommodating, patient, and easy to work with. They made the whole process productive and stress-free. I recommend their services to anyone starting a business or for those who simply would like the best agency supporting their business.read more
Jen Wright
Jen Wright
19:48 06 Jun 19
Truly honest and caring people - I reached out to Hook Agency to schedule a consult with them, and I received a call from Tracy Kelly the same day. He was personable, kind, and took the time to explain what I was looking for wasn't a fit for their agency, but went completely above and beyond to talk to 2 other businesses to see if they would be interested in working on the project I have in mind, and then sent me a follow up email with their contact information. I am so impressed with the Tracy and his honesty and integrity. If you're worried that someone is going to sell you on services you don't need - you can expect a breathe of fresh air with Tracy and Hook Agency.read more
David Keinert
David Keinert
13:17 04 Jun 19
I was looking for agencies because we wanted to create a new website and blog. Hook was one of our top choices, but admittedly, I was nervous based on the fact they had not done work in my industry before. Fast forward to a year later, and I couldn't be happier. The team at Hook is responsive, resourceful, creative, and fun to work with. We have great content on our blog, and website continues to grow each month. I'm "Hook"ed!read more
Ryan Hanson
Ryan Hanson
03:10 24 May 19
We have nothing but great things to say about the Hook Agency. Their website work, and subsequent SEO, blog writing, and social media expertise have done wonders for our lead pipeline. We would recommend them to anyone looking for a competent and professional digital marketing team. We already have them contracted to do another project!read more
Jesse Hoekstra
Jesse Hoekstra
20:17 15 May 19
Great company to do some SEO work with and also a great help on the website building. They have quick response to questions, updates, and last minute changes.
Greg Toler
Greg Toler
17:07 15 May 19
Tim and the entire Hook Agency team has been the exact partner my company needed for all things web design, SEO, and even digital marketing strategy. Was hesitant at first with the complexity of my industry, but they have far exceeded expectations with research and content development. Our SEO position and inbound leads were almost nonexistent. Within three months our website authority and position had drastically increased, and we were consistently receiving organic leads. Now we have closed our first inbound lead as an organization and are transitioning to let Hook manage our PPC. As a small business, Tim has been helped us get the best bang for our buck while getting to know our company and process to help achieve our goals. We have used several large and small SEO companies in the past, but Hook Agency's management has provided the first measurable difference and growth. Would highly recommend!read more
Josie Franske
Josie Franske
16:11 22 Apr 19
We considered several web-design firms before selecting Hook Agency to redesign a large portion of our company site, and we're incredibly happy with the results. Not only was the team able to create exactly what we wanted, they've come up with some great compromises between keeping our brand voice and SEO writing, providing solutions that I'm confident no other firm would be able to dream up. It's been a very collaborative process and we're seeing great outcomes. They've also provided technical support on some small web issues, which takes major headaches off our plates as a small business without a full-time IT department. We absolutely recommend them!read more
Karine Woodman
Karine Woodman
02:50 21 Apr 19
We absolutely love our website. Hook Agency was very professional and provided us with a website that exceeded our expectations. We've also continued with their SEO services.
Jamie Rykyto
Jamie Rykyto
23:18 21 Jan 19
Very impressed! Long story short, our company website that was hosted elsewhere somehow lost data and went down. When the hosting company failed to do anything about it Hook Agency didn’t hesitate to help. They went above and beyond to get us back up and running. They made us feel confident and comfortable with what they were doing and explained everything each step of the way. I would definitely recommend them!read more
Maygen Lacey
Maygen Lacey
16:16 09 Jan 19
Super impressed with Tim. I had no idea how to find a web developer in my budget. Even though he was well out of my price range, he still very kindly took the time to suggest a few options and and walked me through how pro web developers operate. Class act! Thank you!!
Gibbous Wolf
Gibbous Wolf
19:53 31 Oct 18
Hook Agency came up with highly creative SEO solutions to my growing website. Their process was very insightful and they explained everything in an intelligent way without making me feel talked down to. I would recommend Hook Agency for anyone's SEO needs in Minneapolis.
Casey Palmer
Casey Palmer
18:49 16 Oct 18
Such a good website creator! So creative, responsive and helpful. Great team!!!
Robbin Julien
Robbin Julien
00:29 18 Sep 18
HOOK made the complex topic of SEO far less intimidating. They were patient and understanding with our learning curve. They worked "with" us, educating us as to where the opportunities were. They identified what "they" could do for us and even more valuable, what "we" could and should be doing for ourselves. HOOK and their style of full transparency, had us feeling comfortable immediately and ultimately feeling like we had a trusted partner working for our best interests. We look forward to our future collaboration and success!read more
Andrew Alshouse
Andrew Alshouse
17:24 10 Aug 18
Hook Agency has been a great resource for our small business. From creating our initial site to making updates as we grow, Hook has always been easy to work with. And they are quick with bug fixes which I really appreciate!
Reed Leidle
Reed Leidle
17:07 27 Jul 18
Amazing! Seriously, first class customer service and good people!!! Talk about going above & beyond... couldn't ask for a better experience.
Mark Graham
Mark Graham
18:45 16 Jul 18
Finding a website design company that is highly creative, technically competent , fundamentally sound, well organized, willing to listen and committed to service is unique indeed. We found exactly that at Hook Agency.
Eric Pfeffer
Eric Pfeffer
21:10 05 Jul 18
Without even paying a dime, Tim looked at my google analytics account and my google console account and gave invaluable free advice. Although his services were not a good fit for my needs at this point, I would highly recommend his services for SEO and high raking on google searches. Hook Agency is the way to go!read more
Craig Pladson
Craig Pladson
13:40 25 Jun 18
Tim and his team were collaborative, responsive, fast and delivered quality work on a tight timeline. The Wordpress pages they built are easy to update, mobile friendly and we plan on using the template they built for landing pages down the road. Tim also provided insightful guidance on SEO and lead generation best practices along the way.read more
Anna Overly
Anna Overly
17:28 17 May 18
When I began searching for an SEO agency last year, I received a lot of generic proposals from SEO agencies who wanted our money but didn't show any dedication to learning our niche industry. Tim, on the other hand, came to the table armed with a list of keywords to go after, goals to reach, a knowledge of what our competitors were doing, and an eagerness to understand our industry. Since then, Tim has shown a deep commitment to our success and has gone above and beyond to make sure we reach the goals we set. In the last year, our company has experienced a 30.8% increase in conversions from organic search (3mos/3mos) and a 135.06% increase in page views from organic search (3mos/3mos). The conversation has shifted from "let's get more leads" to "we need to hire more employees to handle all this new business." Tim has been incredible to work with, and I'd recommend him highly to anyone looking to hire an SEO specialist.read more
Sarah Lietz
Sarah Lietz
15:19 21 Feb 18
Tim has always been super responsive, creative in design, and helping us long after he should! Highly recommend!
Patrick Lorence
Patrick Lorence
15:52 20 Sep 17
“My company launched our completely revamped website and couldn't be happier with the way the site turned out, and our experience with Tim B Design. They took our old website with outdated graphics, poor sales results and transformed it into a modern, incredibly attractive and sales thriving site. In 6 short months we have seen a 300% increase in sales by online traffic, a greater return than we had ever imagined. Our product keywords are up over 350% and our website can easily be found on top of any major search engine. When we met with them to discuss the project, we were immediately impressed with how easy they were to communicate with—just real, down to earth, believable people that don't talk over your head with tech jargon. They listened and spent ample time understanding our products and message to make sure the site layout was exactly what we wanted.These days, I feel that people get to know your business through your website before they even walk through your door so it better be a good first impression. Our site brings in new clients every single day. The best part is that my website is so easy to use, I am able to edit content whenever I need to. It’s become such a great tool for my business. I am so in love with my branding, I receive compliments everyday. The Tim B Design team is amazing. They are creative, quick and so much fun to work with, I highly recommend them to any business.”Brad LorenceOwner, Banksystems Marketing Incread more
Niles Deneen
Niles Deneen
19:44 03 Aug 17
Awesome - we are seeing great improvement in our traffic and engagement. It's a pleasure working with Tim he is such a gifted guru of seo and digital marketing.
Josh Carlson
Josh Carlson
14:44 11 Jul 17
Tim B Design is exceptional to work with! He and his team have a great attitude, they've shown excitement in helping my business, and they are go getters! When I first contacted Tim on his website he responded to me almost immediately which was great. After our first face to face meeting I knew I wanted to work with him. I agreed to have them design my logo and build my website. In the process of doing that Tim thoroughly educated me on the importance of SEO which I knew very little about. There was absolutely no pressure to purchase anything while he was educating me but I decided to enter in an agreement for that too. Shortly after starting SEO they had availability to take over my social media accounts and I jumped at that opportunity. I put my full trust in them and they are doing great with all of it. Because of their work I've already seen growth in the number of sales leads generated by my website which is terrific! If you need help with any of these areas you need to contact Tim B design. Thank you Tim and Bea!read more
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