Search Engine Optimization

HVAC SEO Guide for Contractors to Dominate Rankings in 2024

From optimizing keywords to improving website performance, there are countless factors to consider when working to improve your search visibility. We’re giving you all the SEO tips and tricks that you need…

Estimated Read Time:  23 minutes


HVAC tech

Are you struggling to attract more clients to your HVAC business online? Wondering how to improve your website’s visibility and reach more potential customers?

Your team of technicians are ready to install or fix any heating or cooling problem, but your phone isn’t ringing as much because your website is buried on the third page of Google?

From optimizing keywords to improving website performance, there are countless factors to consider when working to improve your search engine optimization for your HVAC company. We’re giving you all the SEO tips and tricks that you need to get your website ranking higher on Google. 

Keep a step ahead of the competition and make sure that people looking for heating, venting and air conditioning services can easily find your company. Let’s explore the power of SEO and unlock the potential for your business hook more leads online.

What is HVAC SEO?

HVAC SEO makes an HVAC company’s website more visible on Google and other search engines. It helps attract local customers and stand out from competitors. By using specific keywords related to HVAC services, like “air conditioning repair,” your website can appear at the top of search results. This targeted approach helps attract potential customers looking for HVAC services online.

When your website ranks higher in search results, it attracts users who are actively seeking HVAC services, increasing the likelihood of converting them into paying customers.

This is because appearing at the top of search engine results instills trust and credibility in potential customers, as they perceive top-ranking websites as reputable and reliable sources in the industry.

✔️Pros of SEO:

  • Increased visibility on search
  • Targeted reach to potential customers
  • Higher chances of converting leads into customers

❌Neglecting SEO:

  • Reduced online presence
  • Missed opportunities to attract new customers
  • Risk of losing business to competitors with stronger SEO strategies

A strong SEO strategy helps to solidify your business’s position as an authority in the HVAC industry. By consistently producing content and optimizing it for relevant keywords, you demonstrate expertise and knowledge.

SEO boosts brand awareness which creates customer trust and loyalty. When users repeatedly encounter your website at the top of search results for HVAC-related searches, they are more likely to view your business as a go-to resource for their heating, ventilation, and air conditioning needs.

Search engine optimization helps you stand out online, hook better leads, and create a strong brand. By improving your SEO, you can set your business up for long term success and growth in the HVAC market.

Start with a Website Audit 

To find areas for on-site improvement, start with a technical SEO audit. This involves a detailed examination and evaluation of your website to determine its overall performance and health.

  • Loading Speed
  • Page errors
  • Broken links
  • Indexation issues
  • Canonical errors
  • Sitemap issues
  • Backlink profile
  • JavaScript and CSS
  • Image size and other media
  • Site accessibility
  • URL structure

Technical SEO is essential for optimizing your website’s visibility on search engines, but it is equally important to focus on how your website engages with and persuades your visitors to take action. If you want to drive more and better leads your website check out our full 20-point audit to drive leads with conversion centered design.

SEO Keyword Strategy

The Path to Conversion Success

Choosing the right keywords is the path to making sure people actually looking for HVAC solutions can easily find your website.

To start, focus on long-tail keywords that are specific and reflective of what your target audience is searching for. These phrases usually have lower search volumes but lead to higher conversion rates due to their relevance.

Using long-tail keywords such as “emergency AC repair in [Insert Your City]” or “best home cooling tips for summer” can help you connect with customers looking for services or information related to issues they are facing.

Here’s what an HVAC company should look for in terms of performing keyword research for search engine optimization: 

  • Buyer intent: If HVAC companies want to make money from HVAC SEO keywords, focus more on those that display buyer intent. An example would be “HVAC technician to fix broken heating near me,” as opposed to “general heating care tips.” While both might be good for search engine optimization, they’re not equal in terms of potential search engine conversions. An HVAC SEO company can help you determine buyer intent. 
  • Local SEO relevance: HVAC SEO keywords that include local relevance often convert better. 
  • Monthly SEO volume: The HVAC SEO keyword needs to have a decent monthly SEO volume for it to drive traffic. An SEO services agency can determine the minimum SEO volume to look for in your area. 
  • Low SEO competition for HVAC: If there is too much SEO competition or the keyword difficulty score is high, you won’t rank high enough to get a significant amount traffic. SEO services agencies use a variety of ways to measure SEO competition. 

It’s best to invest in a powerful SEO keyword tool like SEMrush or Ahrefs for the best keyword suggestions. An HVAC SEO services agency usually has multiple tools at its disposal for search engine optimization keyword research. 

Ahrefs helps you find better SEO keywords

Your List Should Resemble Something Like This:

Long-Tail Keyword
Search Volume (per month)
Keyword Difficulty
HVAC repair services in [Insert Your City]1,50032
Furnace not heating in [Insert Your City]80022
Air conditioner not cooling in [Insert Your City]90023
Heating system maintenance in [Insert Your City]60023
AC unit repair in [Insert Your City]1,20025
HVAC troubleshooting in [Insert Your City]70025
Central air not working in [Insert Your City]50025
Heat pump repair in [Insert Your City]60044
Thermostat installation in [Insert Your City]80066
HVAC emergency repair in [Insert Your City]40023
Boiler repair in [Insert Your City]50014
Ductwork cleaning in [Insert Your City]70015
Air filter replacement in [Insert Your City]60015
Heat exchanger repair in [Insert Your City]40023
HVAC system inspection in [Insert Your City]50023
Refrigerant recharge in [Insert Your City]40027
Condenser coil cleaning in [Insert Your City]30034
Ventilation system repairi n [Insert Your City]40032
Programmable thermostat setup in [Insert Your City]30023
Indoor air quality testing in [Insert Your City]30023
HVAC maintenance plans in [Insert Your City]40023

Also check out our list of 57 Best SEO Keywords for HVAC Companies

Long-tail keyword strategy is the low hanging fruit that will help your site rank higher in search results and attract more engaged visitors. Don’t forget to keep track of new search trends and update your keyword strategy regularly to stay competitive.

Focus on Creating Rich and Useful Content

Creating useful content not only educates your audience but also establishes your authority in the HVAC industry. When users find valuable information on your website, they are more likely to spend time exploring different pages, reducing the bounce rate.

To improve your SEO rankings over time, focus on creating ongoing relevant and well-researched content that addresses common issues and concerns related to HVAC.

Always consider user experience when creating content. Make sure it’s highly relevant, easy to read and looks good. Use subheadings, bullet points, and keep paragraphs short. This helps break down the information into smaller parts, making it simpler for people to understand.

Engage with your audience by encouraging interaction through comments or social media shares. User-generated content such as reviews and testimonials can further enhance the credibility of your website, signaling trustworthiness to both users and search engines.

By offering a mix of educational articles, how-to guides, case studies, and industry insights, you cater to a diverse audience looking for specific information related to HVAC services. This variety not only keeps visitors engaged but also encourages them to return for more valuable content in the future.

Going Beyond Keywords & Content

Optimizing your content involves more than just inserting keywords. Also focus on creating a completely seamless user experience by optimizing page loading speed, mobile responsiveness, and website structure. These factors contribute to higher rankings on search engine results pages (SERPs).

Interlink Your Pages Together

Internal linking aids both users and search engines in navigating the site more effectively. By adding 3-5 internal links to each URL, you can create a web of interconnected content that enhances user experience and improves SEO.

It is also important to include important URLs in the navigation menu and site footer to optimize visibility and accessibility for both users and search engine crawlers. This strategic placement of internal links not only helps users discover relevant content easily but also boosts the overall ranking of the website on search engine results pages.

  • Internal linking helps users and search engines navigate the site
  • Add 3-5 internal links to each URL
  • Include important URLs in navigation and site footer for optimization

Improve Your Website’s Page Loading Speed

Slow-loading pages can deter users and harm your search engine rankings.

Improving your page speed involves tactics like compressing images, leveraging browser caching, and minimizing server response time. Tools like PageSpeed Insights can help you analyze and enhance your website’s performance.

By making your website load faster, you can improve how easily people find it on search engines and make it more enjoyable for users. Faster loading times mean fewer people leaving right away and more people getting and staying involved.

A fast-loading website is more likely to rank higher in search results, increasing the chances of attracting potential customers. In contrast, slow-loading pages can result in lost leads and revenue for your HVAC business.

To ensure optimal page speed, regularly monitor and optimize your website’s performance metrics. Implementing techniques like lazy loading for images and scripts can further enhance loading times.

Design for Mobile Devices First

Responsive design allows your site to adapt to different screen sizes and devices, providing a consistent user experience across all platforms. With responsive design, you make it easier for visitors to navigate your site on their mobile devices, leading to higher engagement and lower bounce rates.

  • Ensure that your website loads quickly on mobile devices by optimizing images and minimizing unnecessary scripts
  • Use a clean and simple layout that is easy to navigate on smaller screens
  • Implement clear call-to-action buttons that are easily clickable on touchscreens
  • Make sure that all content, including text and images, is displayed correctly on mobile devices without any distortion or overlapping
  • Test your website regularly on different mobile devices to identify any issues and ensure a smooth user experience across various platforms

Incorporate a Local SEO Strategy

Local SEO helps you connect with customers in your area. By using local keywords on your website, you can show up more in local search results and get more customers nearby.

This listing displays important information about your company, such as contact details, operating hours, and customer reviews. It also helps you appear in Google Maps searches, making it easier for potential customers to find and contact you.

  • Optimize your website with local keywords related to HVAC services in your area
  • Create location-specific landing pages to target different regions you serve
  • Consistent NAP (Name, Address, Phone Number) information across all online platforms to build credibility
  • Encourage satisfied customers to leave positive reviews on your Google Business page
  • Utilize local business directories to increase online visibility and backlinks to your website

Create Detailed Service Area Pages

YouTube video

To create an effective service area page, start by planning the areas you want to target. Each page should be a part of your overall SEO strategy and should be focused on a specific location. These landing pages should include detailed information about the services you offer in that area.

Include essential details like your business name, address, and phone number on these pages to boost local SEO. Building out separate service area pages helps potential customers find you more easily.

Ensure your content includes location-specific keywords such as city names or neighborhoods. These keywords help search engines connect your business with local searches.

Make sure each page has unique and relevant content tailored to the specific location. Include customer testimonials and reviews to build credibility.

Consider creating a bullet list of the areas you serve on each service page. This makes it easy for visitors to see if their location is within your coverage area.

Add Google Maps on your service pages to provide visual cues of your locations. This enhances user experience and helps with local search rankings.

Including a call-to-action on each service area page that encourages visitors to contact you for more information or to schedule a service. Make it easy for them to reach out by providing clear contact options.

Get Local NAP Citations

Citations are online references to your business name, address, and phone number. Consistent NAP information across all citations is vital for local SEO success.

Having accurate and consistent NAP details on various online platforms establishes trust with search engines. This consistency validates your HVAC business’s legitimacy and improves its chances of appearing in local search results. Ensuring that your NAP information is up-to-date and uniform across all platforms is key.

Here are some reliable citation sources for HVAC companies:

Citation Source NameCitation Source URLDomain Authority
Google My
Bing Placeswww.bingplaces.com53
Yellow Pageswww.yellowpages.com88
Better Business Bureauwww.bbb.org92
Angie’s Listwww.angieslist.com89
Chamber of Commercewww.uschamber.com88
Insider Pageswww.insiderpages.com67
Show Me Localwww.showmelocal.com64
Discover Our Townwww.discoverourtown.com61
My Huckleberrywww.myhuckleberry.com55
Chamber of Commercewww.chamberofcommerce.com63
American Townswww.americantowns.com49
Chamber Finderwww.chamberfinder.com48
City Insiderwww.cityinsider.com48
My Sheriffwww.mysheriff.net47
City Squareswww.citysquares.com60
Yellow Pages Goes Greenwww.yellowpagesgoesgreen.org47
B2B Yellow Pageswww.b2byellowpages.com47
B2B Yellow Pageswww.b2byellowpages.com47
My Huckleberrywww.myhuckleberry.com55
My Local Serviceswww.mylocalservices.com42
US Directorywww.usdirectory.com58
Home Advisorwww.homeadvisor.com91

Consistency is important for business citations. Keeping the same NAP (Name, Address, Phone) details everywhere shows search engines and customers that your HVAC company is trustworthy.

Incorporating business citations into your local SEO strategy can have a positive impact on your HVAC company’s online presence. By listing on these reputable sources and ensuring consistent NAP details, you can strengthen your local SEO efforts and attract more potential customers.

Ask Customers for Reviews

Receiving good reviews doesn’t just bring in more clients; it also helps you show up more on local search engine results.

Ask happy customers to leave good reviews on Google and Facebook. Positive reviews show others that our HVAC services are trustworthy.

Always respond quickly to all reviews, whether they are good or bad. Show gratitude towards customers who leave positive feedback, and make sure to address any negative comments professionally by offering solutions to fix any issues.

Bad reviews can help you get better. Use them to show how good your customer service is by fixing problems quickly and well. Other customers are watching how you deal with criticism.

Search engines prioritize businesses with excellent ratings and consistent positive feedback. Focus on delivering exceptional service to ensure happy customers are willing to share their experiences online.

Invest in Off-Page SEO

Off-page SEO is important for your HVAC business to be seen online. Good backlinks make your website more credible and trusted by search engines. Only build links from reputable websites to show search engines that your site is reliable and important, helping you rank better in searches.

Use guest blogging as a way to not only showcase your expertise but also to secure valuable backlinks. Writing informative content for other websites allows you to reach a broader audience and drive traffic back to your site.

Harness the power of social signals by actively engaging with your audience on platforms like Facebook, Twitter, and LinkedIn. The more likes, shares, and comments your content receives, the more favorable signals you send to search engines about the relevance and popularity of your website.

Consistently incorporating off-page SEO strategies into your digital marketing can significantly increase your HVAC business’s online presence and help you gain higher rankings.

Audit Your Existing Backlink Profile

As part of a strategy for SEO for HVAC contractors, it’s also worth taking some time to research your existing backlinks. You want to do this for a few reasons: 

  • You might find that competitor HVAC contractors have created spammy backlinks pointing to your site with malicious intent as part of their black-hat SEO strategy to get your SEO rankings to drop. If that’s the case, you can disavow those links. 
  • It allows you to form your digital marketing and SEO strategy going forward by learning which type of SEO content on your site attracts the most links. 
  • It allows you to improve your SEO strategy by learning which blogs to reach out to in your SEO backlink outreach campaigns. 

Establish a Social Media Presence

Having a strong social media presence can further boost online visibility. By engaging on platforms like Facebook, Instagram, and Twitter, you can increase brand awareness and reach a wider audience.

To create engaging social media content, focus on sharing valuable tips, behind-the-scenes glimpses, customer testimonials, and before-and-after photos of your HVAC projects. Encourage interaction by asking questions and responding promptly to comments.

Utilize social media platforms as powerful tools to drive traffic to your website. By sharing blog posts, promotions, and service updates, you can direct followers to your site, increasing online traffic and potential leads.

  • Engage on Facebook, Instagram, and Twitter for brand awareness
  • Share valuable tips, behind-the-scenes, testimonials, and project photos
  • Encourage interaction with questions and prompt responses
  • Share blog posts, promotions, and service updates

Monitor All of Your Key Metrics

Analyzing metrics such as organic traffic, bounce rate, and conversion rates helps you gauge the impact of your SEO efforts. Tools like Google Analytics provide detailed data on website traffic, user engagement, and keyword performance.

Interpreting these analytics allows you to identify strengths and weaknesses in your SEO strategy. For instance, if you notice a high bounce rate on certain pages, it may indicate issues with content quality or user experience.

By regularly reviewing SEO metrics, you can make informed decisions to optimize your website for better search engine rankings. Adjusting keywords, improving meta tags, or enhancing site speed based on data analysis can boost your online visibility.

Utilize tools like SEMrush or Ahrefs to conduct comprehensive SEO audits and track keyword rankings over time. These tools offer detailed reports on backlinks, competitor analysis, and overall site health.

Analyzing SEO metrics also helps you stay ahead of algorithm changes and trends in the digital marketing landscape. Keeping an eye on fluctuations in search engine rankings enables you to adapt your strategy proactively.

Heatmap and click-tracking tools like Hotjar can provide visual representations of user behavior on your website. Understanding where users click most frequently helps optimize your website layout for better engagement.

Regularly monitoring key metrics empowers you to refine your HVAC SEO strategy based on real-time data. Experimenting with different approaches and measuring their impact is essential for continuous improvement.

SEO Techniques That All HVAC Contractors Should Avoid

Steer clear of certain tactics that could harm your online presence. Black hat SEO techniques may seem tempting for quick results, but they can lead to severe consequences in the long run.

Keyword stuffing is a common mistake that you should avoid at all costs. Overloading your website content with keywords can result in penalties from search engines. Instead, focus on natural integration of keywords to improve your ranking.

Another tactic to avoid is buying backlinks from low-quality or irrelevant websites. While backlinks are essential for SEO, acquiring them through unethical means can damage your site’s reputation and authority. Quality over quantity is key when it comes to backlinking.

Cloaking, where you show different content to search engines and users, is a deceptive practice that violates search engine guidelines. It can lead to your site being penalized or banned from search results. Ensure consistency in the content visible to both users and search engines.

Duplicate content, whether within your own site or across multiple sites, can also harm your SEO efforts. Search engines prioritize unique and valuable content, make sure each page has unique and useful content for what people are searching for.


YouTube video

Experience & Track Record

When choosing an SEO company for your HVAC business, checking their experience and track record is crucial. Look for companies with a proven history of success in improving online visibility for HVAC businesses.

Ask for case studies or examples of past work to ensure they have the expertise needed to drive results for your business. A company like Hook Agency with experience in the HVAC industry will understand the specific challenges and opportunities that come with this niche.

Key Questions to Ask

To make sure you select the right SEO agency, ask questions during your selection process. Inquire about their strategies for improving search engine rankings and driving organic traffic to your website.

Check if they prioritize quality content creation and ask for live examples. Content plays a significant role in attracting and engaging potential customers searching for HVAC services online.

  • Do they have experience working with HVAC businesses?
  • How do they plan to optimize your website for local search?
  • What metrics do they use to measure SEO success?

Does Your HVAC Company Need a Powerful Online Marketing Team?

Do all of this internally or outsource it to an HVAC SEO team?

Here are a few considerations before deciding:

  • Are you trying to grow your business – or just maintain?
  • Are you under 1M and could learn to do some of this yourself?
  • Are you over 10M and have multiple marketing people internally, and could you now hire an SEO specialist internally?
  • Would it be more efficient for something that requires deep expertise (like SEO) to just do this piece of your marketing plan through an experienced agency?
  • How much would 12-20 more high-quality inbound leads mean in revenue to your company a month?

Hook Agency Is a Google Specialized Team That Actually Cares About Contractors

We’re not trying to serve medical, lawyers, and HVAC companies – we only serve contractors and home services businesses, because that allows us to better focus.

  • All of our processes are built around contractors.
  • All of our connections around link-building are built for contractors.
  • All of our writers are focused on contractors, and writing for home-owners (and property managers in the case of commercial work.)

We’re here for you – if you’re ready to take your HVAC Search Engine Optimization efforts to the next level. Our HVAC SEO Services are right for you, if you’re growing and could use a partner that’s fully specialized (while getting all of the benefits of our ‘economies of scale’ – allowing us get the result of an 80k salary in a 50k price tag with an average of 4-5 people touching your account monthly.)

YouTube video

Send us a message now to schedule an intro call!

Closing Thoughts

SEO for HVAC contractors can help you get seen online, hook more leads and bring in more customers. Use the right words, make good content, speed up your website, focus on mobile and local searches, handle reviews, and be active on social media. Look at your data, go for easy keywords first, stay away from bad strategies, and consider working with Hook Agency for all your marketing needs.

Frequently Asked Questions About SEO

What is On-Page SEO?

On-page SEO is anything that’s done on YOUR website, anything that you effect directly with content, links, images, and meta data on the page itself – serving that info up to Google and the visitors on your site.

What is Off-Page SEO?

Off-page SEO is things like your Google My Business information that you enter, directories that feature your data (do they all have the same, accurate information? They should all match, particularly your Name, Address, and Phone Number.) Do you have many authoritative websites linking back to you? Do you have many high reviews, do you have a good reputation around the web?

What is Local SEO?

Local SEO is anything to get you higher for City names + your service, and anything you can do to get higher on Google Maps. Creating city landing pages is a great way to get higher in the main section and maps on Google, local schema markup is helpful as well, and using city names in your pages, and in your backlinks can help too.

What are the 3 components of SEO?

Content, Links and Technical SEO. Content creates the fodder for entry points from Google, Links tell Google your site is worthwhile and other people think so to, and technical SEO makes your website easy to crawl, and understand to Google’s robots!

What is the best platform for SEO?

WordPress is an amazing platform for SEO, because it’s built on the presumption you will be putting out content and is optimized for that, as well as it has a ton of awesome open-source tools that a vibrant community has built to support it’s ‘lead’ in the SEO space. Any platform that allows for clean code, and content rich design + ease-of-use for teams can be a great platform for SEO though. Many SEO teams promote WordPress and Yoast, or WordPress and the Rankmath plugin because that’s what they know. Ahrefs is a great platform for keyword research and the competitive analysis part of SEO, as well as technical audits. Sitebulb, and Screaming Frog are well-respected when it comes to deeper technical analysis of websites.

Are You a Home Service Business Who Wants to Increase Your Qualified Leads?

Contact Us Now

 100+ 5-Stars



The Roofing Academy