On the Hook Agency website, an image depicts two construction workers in hard hats standing outside a house. One points towards the building, illustrating active engagement in their work. In the foreground, a table displays essential tools of the trade: a yellow hard hat, blueprints, and other equipment—all representing contractor marketing under a bright sunlit sky.

Contractor Marketing Services

Get a partner that understands how to get more leads and understands Google

We team up with the top contractors who are looking to grow their business and build their marketing lead generation efforts through search engine marketing, top-class website design, and paid management.

  • Get a high-end custom website built for specific needs.
  • Developed on WordPress so you can edit easily, and SEO-friendly
  • Built for search engines & designed to convert visitors into leads.
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Badgerland Exteriors & Solar logo with a sharp badger paw outline and bold, uppercase business name for strong brand presence.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
Gray TCBacker logo with a roof outline above the name; banner below lists ROOFING, SIDING, WINDOWS, GUTTERS, SOLAR in bold caps.
Bears Plumbing Services logo: "PLUMBING" in bold caps with a pipe wrench as the "L"; "SERVICES" below in smaller font.
PANTHER logo in bold with panther silhouette above; below, smaller text reads: FILTRATION, COOLING, GUTTERBALL.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.

We take the time to get to know your company

We love working with contractors and are very good at what we do for them. We’ve helped companies build their business by bringing them more of the qualified leads they need by finding what people are searching for and get you more website traffic and leads.

  • We specialize in SEO and have contractor-focused writers that will produce top-tier content that will bring even more out of your contractor marketing services. We make sure to ask you the right questions to understand your company and perform competitive analysis as well.
  • We have the ability to get 100’s of links to websites where they will go from their website to yours. This is done by writing useful articles on their site which is one of the highest factors when ranking on Google.
  • Your brand and tone of voice matter which is why we take the time to understand what yours looks like to create more value for your audience.

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The Only Contractor Marketing Agency That Builds Beautiful Websites + Knows How to Rank on Google

Contractor marketing agencies are a dime a dozen, and I will say – and I will say the #1 thing is that you hire a company that knows your industry.

Construction contractors are our hero’s.

We have it up on our wall in large gold letters – “The Best Contractors Deserve a Marketing Agency That Cares.”

We are not perfect – we are constantly striving to be more useful to the many contractors that trust us.

Here are the ways we’re building the best Contractor Marketing Agency in the world:

  • We have ‘The Training Trifecta’ building an internal culture of mentoring, weekly workshops, and a feedback circle with a driven peer – for every employee that works here.
  • We are ONLY taking contractors as clients, and all of our systems and processes are built around getting them more leads, and taking things off their plate.
  • We pair a passion for aesthetic and effective website, with a dedicated, powerful Google-specialized team. We know that no matter how good-looking your website is, that no one will care if they can’t find it on Google.

We are a Google-only agency

What does that mean?

You don’t have a bunch of Facebook ad guys, trying to do Google stuff as a side project.

Our main goal is to get you higher on Google, and to make it easy for someone to contact you.

We don’t do RECRUITING MARKETING – although I know that’s a need.

We try to say “no” a lot so we’re the best at ONE THING.

  • We say NO to non-construction, non home-services marketing.
  • We say NO to marketing projects not focused on Google.
  • We say NO to asshole clients, so we can work with the best, and keep our employees driven and passionate about helping positive, customer-service driven contractors. 

Do you want to be the next amazing Hook Agency client?

Set up a time to chat with us, and we’d love to see if we can be of service to you. We’re ready to serve you, and will help you find a good fit for a contractor marketing agency, even if we’re not the right fit!

“Just understand Google is God when it comes to home service.” – Tommy Mello, A1 Garage

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Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

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Fun Under Pressure

When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.

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Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

Six construction workers, including Chase Courtney, actively spread and level wet concrete on a sidewalk using professional tools. A cement mixer truck and other construction equipment operate in the background, with a cornfield at the edge of the site.

Chase Courtney

Courtney Construction

If you’re in the trades, these guys have truly figured out how to market in this industry. They understand the construction sector specifically. Don’t make the mistake I did hiring a “one-size-fits-all” agency that works across e-commerce and a dozen other industries, you’ll just waste tens of thousands of dollars like I did with two other marketing agencies. This is a digital world, word of mouth doesn’t cut it anymore. The only way to grow is online. Hook will get…

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Alicia Tetrault

Pro Shine Air Duct Experts

We previously had a different marketing company, and while they weren't horrible, we needed an extra level of results and a lot more attention to detail. With Hook, we saw improvements pretty much immediately after switching over, which was really encouraging to see. They're professional, knowledgeable, and truly experts in their industry. We're excited to keep working with them.

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Angelica Brager, team member at Hook Agency, is pictured with long straight hair, wearing a black blazer over a light top, smiling confidently in a professional studio portrait against a light gray background.

Angelica Brager

Young Construction

We've been with Hook for over two and a half years. It started with SEO, PPC, and Google Ads and once we saw how solid their team was and how well they communicated, we had them rebuild our website too. They captured our vision and who we are as a company. Every month we go through each of our accounts to make sure they're hitting our goals. I've worked with two other agencies before Hook, and their communication is unmatched.…

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Steph Laurer of Baggerland Exteriors stands confidently with arms crossed, smiling, in branded attire against a black background.

Steph Laurer

Badgerland Exteriors

“Not only is our site great, the ongoing guidance we get from Hook is exactly what we needed. Any updates to the site are taken care of in a timely manner. Our reps want our feedback and engage with our ideas. It is clear they want us to be the best, most successful version of ourselves. Highly recommend!”

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Chris Owens, wearing glasses and a yellow jacket, smiles confidently against a backdrop of a cityscape. The skyline showcases a historic building with a dome and spires beneath a cloudy sky.

Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Professional woman with straight blonde hair in a grey jacket, smiling confidently before a dark blue gradient background.

Karly Rolls

Rolls Mechanical

"I simply could not be happier. We are an old school company that has never done anything with SEO or really much with a website other than having one exist. I was extremely skeptical at first and now I can genuinely say that I could not be happier. The work they did for me was professional, timely and true to my organization! They listened to my all of my feedback and turned our website into something I am so proud…

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Kristin Sullivan, blonde with glasses, gray blazer, and necklace, smiles on a yellow chair before a wooden wall at Hook Agency.

Kristin Sullivan

Bob's AC

"Hook Agency has been an incredible partner for our digital marketing growth. Their team is sharp, responsive, and truly understands how to drive high-quality leads through SEO and paid search. Since working with them, we’ve seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle. They communicate proactively, provide transparent reporting, and genuinely care about helping businesses grow. Highly recommend for any company wanting real, measurable digital marketing results."

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A smiling woman with blonde, wavy hair and a black sleeveless top stands confidently against a textured, light-colored wall.

Courtney White

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

On Hook Agency's website, a man and woman collaborate at a desk, focused intently on Minnesota SEO strategies. The man gestures towards the computer screen, while the woman smiles, reflecting their productive exchange. A whiteboard filled with diagrams enhances the dynamic environment of their discussion.

Our Process

  1. Quick intro call
  2. Strategy Meeting + Proposal
  3. Targeting Kickoff + We start work
  4. 1 month – Workshop + Revision
  5. Monthly reporting rhythm
On Hook Agency's website, a man and woman collaborate at a desk, focused intently on Minnesota SEO strategies. The man gestures towards the computer screen, while the woman smiles, reflecting their productive exchange. A whiteboard filled with diagrams enhances the dynamic environment of their discussion.

FAQs

Commonly Asked Questions

Why are you focused on the Contractor industry?
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We love working with contractors, and not only that, but we’re pretty dang good at what we do too! We have found over the years that we get the best results for the contractors that we work for and have limited our clients to make it strictly to work with them.

What does your Contractor website design process look like?
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In our contractor website design, we kick things off with a meeting of your leadership for our 4 step simple discovery. We then identify your ideal customers and talk through trust factors like badges and reviews to make sure the site will be persuasive.

What does your Contractor SEO Process/rhythm look like?
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We start things off with a kickoff meeting where our first month includes finding keywords, local directory listings for initial link-building, and going over technical changes on the site.  We will also report to you monthly and make the pivots based on the roadmap we set out in the first month.

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Ready to take the leap?

Let's talk about what's possible for your business.

Book an Intro Call