A skilled contractor in a blue shirt and tool belt installs a round ceiling light fixture from a ladder, exemplifying precision. The room's sleek design—with bright white walls and modern hanging lights—sets the standard for chic website aesthetics.

Contractor Website Design

Ready to hook better leads with hard-working digital marketing?

Home remodeling is all about creating something practical but also beautiful. Our web design is the same. Your website should represent your brand effectively and operate as a tool which users can use to learn more about your services.

  • We create stunning websites for roofing businesses
  • Our sites are specifically designed to rank highly in Google
  • Your new site will help drive quality leads and conversions
Genz Ryan text Logo
Badgerland Exteriors & Solar logo with a sharp badger paw outline and bold, uppercase business name for strong brand presence.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
Gray TCBacker logo with a roof outline above the name; banner below lists ROOFING, SIDING, WINDOWS, GUTTERS, SOLAR in bold caps.
Bears Plumbing Services logo: "PLUMBING" in bold caps with a pipe wrench as the "L"; "SERVICES" below in smaller font.
PANTHER logo in bold with panther silhouette above; below, smaller text reads: FILTRATION, COOLING, GUTTERBALL.
Gray square logo with a stylized "S," beside bold uppercase text: "SMOCK HEATING & AIR" on Hook Agency’s website.
Websites that build trust

Trustworthy

We have monitored the analytics on 100’s of contractors websites and know what drives people to take action. We build in trust factors, and persuasive images and headlines to drive leads.

Website skyrocketing

Built for Google

Where website design + SEO combine to bring in the right people right when they’re searching. That’s our speciality – we build the site with SEO in mind from the beginning.

Call to action from a high converting website

Call-To-Action

We know some people don’t read. We skip to the point right when they land on the website to give them a reason to contact you right away, or at least let them know the point of the website from the outset.

Work with a partner that knows how to get more conversions

Have a website that gets you the leads that you need to build your business and shows the type of company that you are.

  • Take action and get a website that will represent your company and the quality of work you do
  • Get more conversions of qualified leads with a website that is conversion-focused
  • You need a website that is optimized for mobile which is why we make it a priority

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Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

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Fun Under Pressure

When challenges come up, we not only maintain a positive attitude, but have fun and use it as an opportunity to improve.

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Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

Six construction workers, including Chase Courtney, actively spread and level wet concrete on a sidewalk using professional tools. A cement mixer truck and other construction equipment operate in the background, with a cornfield at the edge of the site.

Chase Courtney

Courtney Construction

If you’re in the trades, these guys have truly figured out how to market in this industry. They understand the construction sector specifically. Don’t make the mistake I did hiring a “one-size-fits-all” agency that works across e-commerce and a dozen other industries, you’ll just waste tens of thousands of dollars like I did with two other marketing agencies. This is a digital world, word of mouth doesn’t cut it anymore. The only way to grow is online. Hook will get…

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Alicia Tetrault

Pro Shine Air Duct Experts

We previously had a different marketing company, and while they weren't horrible, we needed an extra level of results and a lot more attention to detail. With Hook, we saw improvements pretty much immediately after switching over, which was really encouraging to see. They're professional, knowledgeable, and truly experts in their industry. We're excited to keep working with them.

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Angelica Brager, team member at Hook Agency, is pictured with long straight hair, wearing a black blazer over a light top, smiling confidently in a professional studio portrait against a light gray background.

Angelica Brager

Young Construction

We've been with Hook for over two and a half years. It started with SEO, PPC, and Google Ads and once we saw how solid their team was and how well they communicated, we had them rebuild our website too. They captured our vision and who we are as a company. Every month we go through each of our accounts to make sure they're hitting our goals. I've worked with two other agencies before Hook, and their communication is unmatched.…

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Steph Laurer of Baggerland Exteriors stands confidently with arms crossed, smiling, in branded attire against a black background.

Steph Laurer

Badgerland Exteriors

“Not only is our site great, the ongoing guidance we get from Hook is exactly what we needed. Any updates to the site are taken care of in a timely manner. Our reps want our feedback and engage with our ideas. It is clear they want us to be the best, most successful version of ourselves. Highly recommend!”

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Chris Owens, wearing glasses and a yellow jacket, smiles confidently against a backdrop of a cityscape. The skyline showcases a historic building with a dome and spires beneath a cloudy sky.

Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Professional woman with straight blonde hair in a grey jacket, smiling confidently before a dark blue gradient background.

Karly Rolls

Rolls Mechanical

"I simply could not be happier. We are an old school company that has never done anything with SEO or really much with a website other than having one exist. I was extremely skeptical at first and now I can genuinely say that I could not be happier. The work they did for me was professional, timely and true to my organization! They listened to my all of my feedback and turned our website into something I am so proud…

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Kristin Sullivan, blonde with glasses, gray blazer, and necklace, smiles on a yellow chair before a wooden wall at Hook Agency.

Kristin Sullivan

Bob's AC

"Hook Agency has been an incredible partner for our digital marketing growth. Their team is sharp, responsive, and truly understands how to drive high-quality leads through SEO and paid search. Since working with them, we’ve seen stronger visibility online, improved keyword rankings, and a clear strategy that actually moves the needle. They communicate proactively, provide transparent reporting, and genuinely care about helping businesses grow. Highly recommend for any company wanting real, measurable digital marketing results."

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A smiling woman with blonde, wavy hair and a black sleeveless top stands confidently against a textured, light-colored wall.

Courtney White

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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Web Design Showcase

Check Out Our Home Service Website Designs

Get a website that brings you more leads through a conversion-focused Contractor website design

When it comes to having a website, that is only the first step. There are many things that help to make it more likely for you to get more leads and get people to convert on your site.

Having a website that builds trust is essential which is where trust factors like testimonials and partnerships are on the website so that people can see the experiences that others have had while working with you and really feel more comfortable with using your services.

When people are more comfortable with your business, they are more likely to work with you which is why we make it a priority in our website designs.

We also make sure the site is mobile friendly since a majority of searches are now coming from mobile devices. This means that having a mobile-friendly design will make it easier to navigate around your site.

What makes us different?

How long does a Hook website take?

CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

A person with short curly hair and glasses smiles while reviewing a contractor's website design on a laptop

OUR PROCESS

  • Quick intro call
  • Strategy Meeting + Proposal Website Kickoff
  • 30 Days – Design Presentation
  • 60 Days – Development Quality Assurance + Content Entry
  • 90 Days – Development Review + Final Edits 100 Days- Launch
A person with short curly hair and glasses smiles while reviewing a contractor's website design on a laptop

FAQs

Commonly Asked Questions

How long does a new website take to design and build?
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A website can take anywhere from 2 months to 1 year, whereas the average process we work on with clients is 100 days – with time for a dedicated visual design process and iteration with feedback from the client, and a custom development process with time for iteration from the client, and content entry.

100 days from start to finish – We’re your Chicago web design partner that cares about getting it done right AND in a timely manner.

Do you need to have a mobile friendly website?
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These days, many of the searches that are being done are coming from things such as mobile devices and tablets. Right around 50 percent to be precise.

This means that if you don’t have a mobile-friendly device, you could be missing out on 50 percent of the potential customers that are out there because they aren’t able to navigate your site.

Our website design always makes this a priority because we know how important it is.

Do I need a new website?
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Well, that is a question that only you can really answer. If it’s been over 5-7 years, then it might be time for you to start looking and see what the market has to offer and see if it is the right decision for your business.

When you’re making your decision, just remember this – when you have an old and outdated site, there is going to be a lack of trust from your site’s visitors and could possibly send them running to the competition.

roofing academy logo gray
bold light gray “DOPE” icon
ROOFCON logo in bold gray
proline crm logo gray
Gray "RILLA" logo
The Aeroseal logo shows "aeroseal" in lowercase with clustered dots on the left, symbolizing precision and lead generation focus.

Ready to take the leap?

Let's talk about what's possible for your business.

Book an Intro Call