This will also be up on iTunes soon, so you can subscribe! Or for the moment listen/watch right here below. Also if you find the podcast valuable please rate and review the Podcast on iTunes. Steve Slater, a PPC Specialist for an International fitness company joins me to talk about his experience as a digital […]
Read More… from Podcast – Ep. 26 – Record Election Ad Spend / How to Avoid Digital Ad Waste
Paid advertising isn’t cheap, especially through Google Ads and when you’re spending that much each day, you tend to keep a very close eye on your click-through and conversion rates. But have you ever thought about how many of the clicks that you’re paying for could be fraudulent? Although click fraud is only a fraction […]
Read More… from Google Ads Fake Clicks: How to Stop Click Fraud
What are the metrics you should be tracking in your digital marketing efforts? For lead generation, there are 6 key numbers that you may want to track on a monthly basis and then set goals incrementally to improve them. What are the most important success metrics? Some of the top numbers that come up again […]
Read More… from Success Metrics in Digital Marketing – What, Why and How to Track
Between the 5 Resources below – there are 21 free sample reports! Google Data Studio is a great tool for creating customizable web analytics reports. This post will help you get off on the right foot with Data Studio by providing you with 21 sample reports that you can copy and use. What is Google […]
Read More… from 21 Sample Google Data Studio Reports for You to Copy and Use
Brett Middleton is a Paid Media expert, with 3 years of experience. Currently leading ad strategy at Leadpages and consulting with small businesses, Brett also writes for Search Engine Land and can be found at www.brett-middleton.com, or on Twitter as @MarketerBrett. Often it can feel like the most difficult part of online marketing can be […]
