Isn’t company culture just a fancy way of saying, “we have a ping-pong table, we’re cool”? I always heard about company culture, but I never understood its importance. I now know that having a culture that fits who you are is the difference between high productivity and overall happiness, and..not that. In my short […]
Read More… from Company Culture in 2025: 3 Difference Makers
“Expert Secrets will help you find your voice and give you the confidence to become a leader…” “Expert Secrets will show you how to build a mass movement of people whose lives you can affect…” “Expert secrets will teach you hot to make this calling a career, where people will pay you for your advice…” […]
I’ve talked to many sales and marketing professionals over the past decade about tactics and tools they use to generate more business. I’m always a little surprised when someone tells me they purchase “lead lists” but do not do any sort of inbound lead generation. What they are buying is actually a list of prospects […]
Read More… from Prospects vs. Leads – What’s the difference and why should I care?
Just like most businesses, owners of construction companies are wanting to know more about how social media can be used to promote their company to push leads and increase their sales. Social media isn’t the best way to market all businesses, but it is always worth using. Millions of people in Australia have access to […]
Read More… from 12 Ways to Use Social Media to Market a Construction Company
Modern marketing agencies share little in common with the traditional advertising agencies of old. However, at their core they’re dedicated to the same overarching mission: to create lasting exchange relationships with clients. Combining creativity and analysis, a marketing agency is both an art and a science. Using critical insights, strategy, and a bit of charm, […]
Having worked on 15+ construction and home services websites now, I’ve learned some things I think will help other designers – and possibly the owners of these companies or marketers working on their behalf. Imagine for a second – that it’s not only your job to make the website look pretty, and showcase the work of […]
Read More… from 7 Ways to Make a Construction Website Design Beautiful + Effective
Content marketing, as it was in 2018, is going to be big in 2019. If you’ve been paying attention to digital marketing trends, or have read some of my other posts, then you know that “content is king.” While Bill Gates wasn’t the first to use this phrase, he popularized it in a 1996 essay […]
Read More… from Types Of Content Marketing – 13 Brilliant Examples to Set Your Brand Apart
You’d have to search far and wide to find a digital marketer who doesn’t agree that high-quality, relevant content on your website will help your business grow (and if you know of one, please point them out to be because I have a bone to pick with them). Whether it’s through increasing conversions, brand awareness […]
Read More… from 3 Frameworks to Make Your Content More Persuasive & Sticky
Last week, a few of us from Hook Agency traveled to sunny Miami for a 3-day sales and marketing conference put on by Grant Cardone. If you’re not familiar with Grant Cardone, he’s an over the top, full throttle, sales coach, who has grown his personal wealth through real estate investing, multi-family housing, and sales […]
It’s insane how many free marketing plans there are out there! From Google docs to word docs, to generators – there is bound to be something that is right for you and your team. This is crazy because there are so many people out there trying to: Sell marketing plans for ridiculous amounts of money. […]
Read More… from Need a Marketing Plan Template? 27 Amazing Free Tools
