Marketing for manufacturers isn’t necessarily a one-size-fits-all strategy. Some manufacturers sell products B2B, some are B2C, some utilize distributors, dealers, online retail or brick and mortar. Often times, industrial companies may nix marketing altogether because they aren’t selling a consumer product that can have a billboard or commercial. They are dealing with highly specific, expensive, […]
Read More… from 5 Important Marketing Strategies for Manufacturers
In business and marketing – creativity is everything. If you just copy your competitors, your work may be half as effective, but if you think wildly outside the box, you can capture the imaginations of millions or billions. To inspire your creativity today – we’ve curated 101 awesome quotes about creativity, how to get more […]
Read More… from 101 Quotes on Creativity (to Inspire Ambitious, Original Marketing)
In a time where people can do research on a company within seconds of searching the internet, a company’s online presence matters more than ever. I mean, I don’t even go to a restaurant without basically memorizing the menu on their website, first. In a 2018 study, Review Trackers found a lot of interesting, and […]
Read More… from 5 Star-Reviews | 3 Little Known Facts About Getting More
Not every potential client is a good and profitable customer. Let’s get that out of the way now. Being selective on who a contractor works with and the type of jobs they decide to do, will set up their firm for long-term success. Filtering out the jobs that lead to profitability is the first, and […]
Read More… from Onboarding New Clients as a Construction Contractor: Be Selective
Let’s face it; there are many times during the process of completing a job for contractors where a lack of communication can affect the bottom line. Most often contractor’s think everything happens upfront with the initial contract detailing the scope of work to be done. But, it’s actually during the project where contractors often lower […]
Read More… from The Importance of Mastering Change Orders for Contractors
Manufacturing marketing is maturing fast, and over the years a large chunk of the marketing spend has turned to digital sources to increase the effectiveness and the trackability. But has it paid off? Get the numbers + the satisfaction levels of 100’s of polled manufacturers in multiple studies below! 1. 71% of manufacturing content marketers […]
Read More… from 25 Important Manufacturing Marketing Statistics
If you want your manufacturing business to succeed, then you’re going to need to nail your RFQ (Request For Quote) responses. If you receive an RFQ, then you already have one foot in the door and are on your way to winning their business. Whoever took the time to fill out the request template on […]
Read More… from Responding to RFQs: 5 Tips to Get it Right Every Time
As early as we are in our business – over the last couple of years, I’ve learned a lot about hiring – and am continuing to learn. If this article can help you skip some of the problems I’ve had and skip to some good parts – that would be amazing! Just for a quick […]
Read More… from How to Find Good Employees + Where (4 Best Ways to Attract Them)
Profit First by Mike Michalowicz is a small business classic. Mike preaches that you should take profit first – that you as a business owner, and IF you ever had shareholders, should expect profit – and the business will run better because of this process. It will be healthier because it will be formed on […]
Read More… from “Profit First” by Mike Michalowicz – Summary and Book Review
A custom website is preferable to a pre-made theme for real professional businesses – because the site is made without concession’s to the theme (working with what the theme has available – this often happens when you design based on a theme.) If you are a freelancer or solopreneur who needs a website, working with […]
Read More… from Custom WordPress Websites vs. Buying a Pre-made WordPress Theme
