Any tech-based business has access to an unprecedented number of opportunities and resources in today’s business world. Compared to the businesses of yesteryear, aspects such as marketing and procurement are substantially more simplified. However, other challenges – such as brand loyalty and retention, and also competition – are tougher than ever. Technology companies, in particular, […]
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In this blog, we will discuss the process of what you can expect from your free consultation with Hook Agency. You will learn what we need from you, as well as get a quick look at what is happening on our side of things. The first step in the free consultation is you reaching out […]
If you’ve never conducted a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of your competition, it’s high time you did! Not only will this process help you increase business efficiency and outcome delivery, but it will also improve customer experience and overall client satisfaction. More than that, a SWOT analysis will help your business grow […]
Read More… from How to Conduct A SWOT Analysis of the Site Based on Competitors
This blog is here to give you a better look as to what a typical monthly reporting call looks like for the clients of Hook Agency. This conversation covers topics such as campaign goals, data and trends, the three main pillars of content, as well as how your site and keywords are ranking. Let’s check […]
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The altMBA is expensive. It’s $3,850, but more than that entry fee – it’s extremely expensive when it comes to the time it will ask of you. But what this post will get to the bottom of is ‘is it worth that time and money?’ You may think I’m going to shill for Seth Godin. You […]
Read More… from Seth Godin altMBA Reviews – High Cost in Time/Money Is it Worth It?
Marketing for manufacturers isn’t necessarily a one-size-fits-all strategy. Some manufacturers sell products B2B, some are B2C, some utilize distributors, dealers, online retail or brick and mortar. Often times, industrial companies may nix marketing altogether because they aren’t selling a consumer product that can have a billboard or commercial. They are dealing with highly specific, expensive, […]
Read More… from 5 Important Marketing Strategies for Manufacturers
In business and marketing – creativity is everything. If you just copy your competitors, your work may be half as effective, but if you think wildly outside the box, you can capture the imaginations of millions or billions. To inspire your creativity today – we’ve curated 101 awesome quotes about creativity, how to get more […]
Read More… from 101 Quotes on Creativity (to Inspire Ambitious, Original Marketing)
In a time where people can do research on a company within seconds of searching the internet, a company’s online presence matters more than ever. I mean, I don’t even go to a restaurant without basically memorizing the menu on their website, first. In a 2018 study, Review Trackers found a lot of interesting, and […]
Read More… from 5 Star-Reviews | 3 Little Known Facts About Getting More
Not every potential client is a good and profitable customer. Let’s get that out of the way now. Being selective on who a contractor works with and the type of jobs they decide to do, will set up their firm for long-term success. Filtering out the jobs that lead to profitability is the first, and […]
Read More… from Onboarding New Clients as a Construction Contractor: Be Selective
Let’s face it; there are many times during the process of completing a job for contractors where a lack of communication can affect the bottom line. Most often contractor’s think everything happens upfront with the initial contract detailing the scope of work to be done. But, it’s actually during the project where contractors often lower […]
Read More… from The Importance of Mastering Change Orders for Contractors
