If you’ve never conducted a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of your competition, it’s high time you did! Not only will this process help you increase business efficiency and outcome delivery, but it will also improve customer experience and overall client satisfaction. More than that, a SWOT analysis will help your business grow […]
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This blog is here to give you a better look as to what a typical monthly reporting call looks like for the clients of Hook Agency. This conversation covers topics such as campaign goals, data and trends, the three main pillars of content, as well as how your site and keywords are ranking. Let’s check […]
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The altMBA is expensive. It’s $3,850, but more than that entry fee – it’s extremely expensive when it comes to the time it will ask of you. But what this post will get to the bottom of is ‘is it worth that time and money?’ You may think I’m going to shill for Seth Godin. You […]
Read More… from Seth Godin altMBA Reviews – High Cost in Time/Money Is it Worth It?
Marketing for manufacturers isn’t necessarily a one-size-fits-all strategy. Some manufacturers sell products B2B, some are B2C, some utilize distributors, dealers, online retail or brick and mortar. Often times, industrial companies may nix marketing altogether because they aren’t selling a consumer product that can have a billboard or commercial. They are dealing with highly specific, expensive, […]
Read More… from 5 Important Marketing Strategies for Manufacturers
In business and marketing – creativity is everything. If you just copy your competitors, your work may be half as effective, but if you think wildly outside the box, you can capture the imaginations of millions or billions. To inspire your creativity today – we’ve curated 101 awesome quotes about creativity, how to get more […]
Read More… from 101 Quotes on Creativity (to Inspire Ambitious, Original Marketing)
In a time where people can do research on a company within seconds of searching the internet, a company’s online presence matters more than ever. I mean, I don’t even go to a restaurant without basically memorizing the menu on their website, first. In a 2018 study, Review Trackers found a lot of interesting, and […]
Read More… from 5 Star-Reviews | 3 Little Known Facts About Getting More
Not every potential client is a good and profitable customer. Let’s get that out of the way now. Being selective on who a contractor works with and the type of jobs they decide to do, will set up their firm for long-term success. Filtering out the jobs that lead to profitability is the first, and […]
Read More… from Onboarding New Clients as a Construction Contractor: Be Selective
Let’s face it; there are many times during the process of completing a job for contractors where a lack of communication can affect the bottom line. Most often contractor’s think everything happens upfront with the initial contract detailing the scope of work to be done. But, it’s actually during the project where contractors often lower […]
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Manufacturing marketing is maturing fast, and over the years a large chunk of the marketing spend has turned to digital sources to increase the effectiveness and the trackability. But has it paid off? Get the numbers + the satisfaction levels of 100’s of polled manufacturers in multiple studies below! 1. 71% of manufacturing content marketers […]
Read More… from 25 Important Manufacturing Marketing Statistics
If you want your manufacturing business to succeed, then you’re going to need to nail your RFQ (Request For Quote) responses. If you receive an RFQ, then you already have one foot in the door and are on your way to winning their business. Whoever took the time to fill out the request template on […]
Read More… from Responding to RFQs: 5 Tips to Get it Right Every Time
