Early on in the days of advertising, companies didn’t have the insight that we do today within the field. Whereas today, you can conduct focus groups to understand your consumers better. Expanding into the marketing field, you can A/B test, perform in-depth research on demographics, and finely tune campaigns to fit the psychographics of your […]
Read More… from 3 Takeaways From Scientific Advertising By Claude Hopkins
Given how ubiquitous computers are in our day-to-day lives, it is hardly surprising that there are so many fantastic IT-related jobs and careers out there. However, IT is still often perceived as being a rather niche field, and one that is only suited to geeks and tech wizards. But this is not the case, IT […]
Read More… from 8 Marketing + IT Job Titles That Are Growing Rapidly
As one of the original ‘Mad Men’, David Ogilvy was a pioneer of copywriting in advertising and marketing. (We can only assume that in his quest for marketing mortality, Mr. Ogilvy consumed as many old fashions as Jon Hamm’s fictionalized portrayal of the early advertising giants, such as Ogilvy himself, in AMC’s Mad Men). No […]
Read More… from “Ogilvy on Advertising” (4 Key Takeaways Relating to Content Marketing)
“Nothing gets me more jazzed than writing cover letter after cover letter when I apply for jobs!” “I can’t wait to get started on this cover letter and edit it 1,000 times before I finally submit it.” “Yeah, I only apply for jobs if they require cover letters. That’s how much I love writing them” […]
Read More… from Copywriter Cover Letter – 6 Quick Cover Letter and Copywriting Tips
If you want more leads NOW. You need to get serious about prospecting. Besides just using a digital marketing company like Hook Agency, here are 5o ways you can get more leads now, fill your pipeline and get more business. Publish a blog post about ‘what to look for in a [what you do] provider’ and […]
Read More… from 50 Lead Generation Activities to Get More Leads Now
Isn’t company culture just a fancy way of saying, “we have a ping-pong table, we’re cool”? I always heard about company culture, but I never understood its importance. I now know that having a culture that fits who you are is the difference between high productivity and overall happiness, and..not that. In my short […]
Read More… from Company Culture in 2025: 3 Difference Makers
“Expert Secrets will help you find your voice and give you the confidence to become a leader…” “Expert Secrets will show you how to build a mass movement of people whose lives you can affect…” “Expert secrets will teach you hot to make this calling a career, where people will pay you for your advice…” […]
I’ve talked to many sales and marketing professionals over the past decade about tactics and tools they use to generate more business. I’m always a little surprised when someone tells me they purchase “lead lists” but do not do any sort of inbound lead generation. What they are buying is actually a list of prospects […]
Read More… from Prospects vs. Leads – What’s the difference and why should I care?
Just like most businesses, owners of construction companies are wanting to know more about how social media can be used to promote their company to push leads and increase their sales. Social media isn’t the best way to market all businesses, but it is always worth using. Millions of people in Australia have access to […]
Read More… from 12 Ways to Use Social Media to Market a Construction Company
Modern marketing agencies share little in common with the traditional advertising agencies of old. However, at their core they’re dedicated to the same overarching mission: to create lasting exchange relationships with clients. Combining creativity and analysis, a marketing agency is both an art and a science. Using critical insights, strategy, and a bit of charm, […]
