Manufacturing marketing is maturing fast, and over the years a large chunk of the marketing spend has turned to digital sources to increase the effectiveness and the trackability. But has it paid off? Get the numbers + the satisfaction levels of 100’s of polled manufacturers in multiple studies below! 1. 71% of manufacturing content marketers […]
Read More… from 25 Important Manufacturing Marketing Statistics
If you want your manufacturing business to succeed, then you’re going to need to nail your RFQ (Request For Quote) responses. If you receive an RFQ, then you already have one foot in the door and are on your way to winning their business. Whoever took the time to fill out the request template on […]
Read More… from Responding to RFQs: 5 Tips to Get it Right Every Time
As early as we are in our business – over the last couple of years, I’ve learned a lot about hiring – and am continuing to learn. If this article can help you skip some of the problems I’ve had and skip to some good parts – that would be amazing! Just for a quick […]
Read More… from How to Find Good Employees + Where (4 Best Ways to Attract Them)
Profit First by Mike Michalowicz is a small business classic. Mike preaches that you should take profit first – that you as a business owner, and IF you ever had shareholders, should expect profit – and the business will run better because of this process. It will be healthier because it will be formed on […]
Read More… from “Profit First” by Mike Michalowicz – Summary and Book Review
A custom website is preferable to a pre-made theme for real professional businesses – because the site is made without concession’s to the theme (working with what the theme has available – this often happens when you design based on a theme.) If you are a freelancer or solopreneur who needs a website, working with […]
Read More… from Custom WordPress Websites vs. Buying a Pre-made WordPress Theme
Early on in the days of advertising, companies didn’t have the insight that we do today within the field. Whereas today, you can conduct focus groups to understand your consumers better. Expanding into the marketing field, you can A/B test, perform in-depth research on demographics, and finely tune campaigns to fit the psychographics of your […]
Read More… from 3 Takeaways From Scientific Advertising By Claude Hopkins
Given how ubiquitous computers are in our day-to-day lives, it is hardly surprising that there are so many fantastic IT-related jobs and careers out there. However, IT is still often perceived as being a rather niche field, and one that is only suited to geeks and tech wizards. But this is not the case, IT […]
Read More… from 8 Marketing + IT Job Titles That Are Growing Rapidly
As one of the original ‘Mad Men’, David Ogilvy was a pioneer of copywriting in advertising and marketing. (We can only assume that in his quest for marketing mortality, Mr. Ogilvy consumed as many old fashions as Jon Hamm’s fictionalized portrayal of the early advertising giants, such as Ogilvy himself, in AMC’s Mad Men). No […]
Read More… from “Ogilvy on Advertising” (4 Key Takeaways Relating to Content Marketing)
“Nothing gets me more jazzed than writing cover letter after cover letter when I apply for jobs!” “I can’t wait to get started on this cover letter and edit it 1,000 times before I finally submit it.” “Yeah, I only apply for jobs if they require cover letters. That’s how much I love writing them” […]
Read More… from Copywriter Cover Letter – 6 Quick Cover Letter and Copywriting Tips
If you want more leads NOW. You need to get serious about prospecting. Besides just using a digital marketing company like Hook Agency, here are 5o ways you can get more leads now, fill your pipeline and get more business. Publish a blog post about ‘what to look for in a [what you do] provider’ and […]
Read More… from 50 Lead Generation Activities to Get More Leads Now
