Walk through any neighborhood in spring and you’ll see contractor marketing everywhere: yard signs, wrapped trucks, door hangers. Then pull out your phone and search “roof repair near me,” and you’ll see the other half: Google ads, map listings, reviews. Most contractors treat these as two separate decisions. They shouldn’t. The home service companies we […]
Knowing how to allocate your marketing budget efficiently is one of the toughest parts of being a marketing director. The percentage allocations that you make will have a significant impact on the overall success of your marketing that year, perhaps even more so than the tactics that you use for each channel. After all, if […]
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Tools allow us to magnify our output and this is especially important for upper and middle-level management roles like a marketing director who will have an incredibly tight schedule. Without these tools, it would not only be difficult for a marketing director to do their job, but they would have much lower efficiency and see […]
Marketing is arguably the most important department in any organization because it dictates not only the reputation but also the sales of the company and every business lives and dies by its revenue. While departments can differ depending on the industry in which the company operates, as well as the size of the business, typically […]
A New Step by Step Guide – Backed by Proven Research Need to get clarity around your goals? Want to know what activities are going to lead to the most powerful results? This guide was written for you – here is what it will cover: Establishing a baseline and setting a big hairy audacious marketing […]
Read More… from How to Get Results Fast as a Crazy Awesome Marketing Director
Since the first beta was shown in WordCamp Europe 2017, the new WordPress editor promises to change 100% the editing experience of WordPress content, Automattic has been defined by the new page and post building. Something that has been done by plugins page builders for a long time, but now will be a default feature […]
Read More… from Gutenberg – An Introduction to the New WordPress Editor
It’s not easy to break through the clutter of all the content your audience sees everyday. It takes a lot to catch the eyes of your audience and you need a hook to keep them reading and coming back for more. While certainly your blogs are informational and useful to your audience, sometimes you need […]
Read More… from Mix it Up With Different Kinds of Content (Memes, Quizzes, Infographics Oh My!)
The digital marketing world is constantly evolving. It seems like we are being inundated with more and more types of content format options each year, and it can get a tad overwhelming at times. Because of all the different routes, you can take your content, deciding which format to go with is never an easy […]
Read More… from Making the Right Content/Format Selection for Your Topic
Sometimes you just need a reminder to help you get pumped for your next couple hours of your sales work. Whether your looking for new prospects, preparing for sales meetings, or setting goals – these 101 Sales Quotes will inspire you to work harder, recognize opportunity and PRIME YOU to be your best self today. […]
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Your brand’s tone of voice is what sets you apart from the competition and can propel you in front of the clutter of content your consumers see every day. Essentially, the tone is how your content is written. It should illustrate how you feel about the subject being written, as well as how you want […]
Read More… from How to Find Your Brand’s Tone of Voice (for Content Marketing)
